Bethany Smith Email & Phone Number

Plano, Texas

Senior Associate providing consultation and data science expertise across multiple domains and industries for clients ranging from Fortune 500 Businesses to leading Global manufacturers. Accomplishments:U.S. Chip and Snack Retailer Worth over $15 Billion : 2018 – Present • Assisted in the development of a Long Term Planning and Company Strategy Tool – Linking Market Consumption Trends with Product… Show more Senior Associate providing consultation and data science expertise across multiple domains and industries for clients ranging from Fortune 500 Businesses to leading Global manufacturers. Accomplishments:U.S. Chip and Snack Retailer Worth over $15 Billion : 2018 – Present • Assisted in the development of a Long Term Planning and Company Strategy Tool – Linking Market Consumption Trends with Product Sales • Created forecast projections which estimated nearly $3 Billion Dollars worth of retail sales for over 500 unique products across 150 individual retailers for the next 3-5 years.• Enabled business users to easily identify historical trends and future growth projections in order drive long term business planning, insights, and strategyU.S. Chip and Snack Retailer Worth over $15 Billion : 2018 – Present • Worked alongside a team of 5 analytics specialists to develop an Intelligent Promotional Planning Tool for Business Users and the Marketing Department. This tool provides the client with weekly forecasts of product demand, promotional event specific product demand, and promotional effectiveness evaluations for salty snack products. • Promotional demand forecasts focused on 50 unique retailer locations, 200 products, weeks, and 15 unique types of promotional events.• Utilized a blending of causal-based and advanced analytics models to enhance forecast accuracy and predict product demand and promotional event specific demand with 98% accuracy and a WMAPE of 3%. Global Beverage Manufacturer Worth nearly $186 Billion : 2018 – Present • Assisted in the development of an ROI tool consisting of a predictive model used to drive continuous improvement of business investment and promotional event planning for beverage specific products. Show less

Baton Rouge, Louisiana Area

Collaborated with a team of 5 Analytics Associates on the analysis of student behavior and academic performance in the online course “Introduction to Management Information Systems” offered through Louisiana State University. Successfully gathered, manipulated, and synthesized data sources, statistical models, and visualization dashboards to assist the Digital Data Streams Lab in understanding the relationship between student academic performance and online student behavior… Show more Collaborated with a team of 5 Analytics Associates on the analysis of student behavior and academic performance in the online course “Introduction to Management Information Systems” offered through Louisiana State University. Successfully gathered, manipulated, and synthesized data sources, statistical models, and visualization dashboards to assist the Digital Data Streams Lab in understanding the relationship between student academic performance and online student behavior. Accomplishments: o Utilized working knowledge of multiple data structures and sources to develop and implement a relational database, loaded with data related to student online behavior and academic performance. o Identified and interpreted student performance trends and behavior patterns, using decision trees, artificial neural networks, naïve bayes models, k-nearest neighbor models, and support vector machines. o Leveraged data gathered, trends, and patterns to create meaningful and interactive graphics and dashboards highlighting student performance KPI’s and key trends using R coding and Tableau visualization software. Meaningful, interactive visualizations aided in clearly communicating a better understanding of cohorts and classroom performance to the client. Show less

Baton Rouge, Louisiana Area

Analyzed Highway Safety data in an effort to assist the organization in clearly defining the classification of alcohol use and its relationship with fatal vehicle crashes. Developed 57 data mining and statistical machine learning solutions that were ultimately narrowed down to 1 final model for the Highway Safety Research Group. Responsible for the development of executive dashboards, graphics, and illustrations of analysis and results using SAS programming and Tableau visualization… Show more Analyzed Highway Safety data in an effort to assist the organization in clearly defining the classification of alcohol use and its relationship with fatal vehicle crashes. Developed 57 data mining and statistical machine learning solutions that were ultimately narrowed down to 1 final model for the Highway Safety Research Group. Responsible for the development of executive dashboards, graphics, and illustrations of analysis and results using SAS programming and Tableau visualization software.Accomplishments: o Managed raw data (37,954 observations) and aided in the data cleaning process by: transforming character data into numeric data, addressing incorrect values entered during the data collection phase, creating new variables and conducting a thorough analysis of missing data (15,561 observations). o Extracted, interpreted, and analyzed data to identify key factors related to fatal motor vehicle accidents and legally impaired drivers, thereby transforming raw data into meaningful, actionable, information. o Created visually insightful and impactful dashboards, for data reporting and client understanding, and presented key findings and recommendations to Highway Safety Research Group executives. Show less

Baton Rouge, Louisiana Area

Skillfully developed highly complex data mining algorithms to target students who were likely to be potential Data Science and Business Intelligence majors at Louisiana State University. Leveraged analytical insight to drive action based business strategy recommendations and conclusions that were presented to key LSU officials. Accomplishments: o Extracted, cleaned, and transformed over 40,000 survey responses, collected by Louisiana State University over the last eight years… Show more Skillfully developed highly complex data mining algorithms to target students who were likely to be potential Data Science and Business Intelligence majors at Louisiana State University. Leveraged analytical insight to drive action based business strategy recommendations and conclusions that were presented to key LSU officials. Accomplishments: o Extracted, cleaned, and transformed over 40,000 survey responses, collected by Louisiana State University over the last eight years, where students were asked to rate 35 statements on a 5-point Likert Scale (from strongly agree to strongly disagree) related to perceptions of the Business Analytics major and the Information Technology profession as a whole.o Applied quantitative data mining algorithms (logistic regression, decision tree, k nearest neighbor, random forest, and linear classification functions) using SAS Enterprise Miner software, in order to develop conclusions and drive strategy recommendations.o Utilized Tableau visualization techniques in order to highlight key points and conclusions made throughout the analysis and ease interpretability and understanding for those audience members with less technical backgrounds. o Translated insight into communication materials such as Tableau dashboards and PowerPoint presentations, in an effort to clearly and efficiently present key insight and strategy recommendations to colleagues and key department members. Show less

Baton Rouge, Louisiana Area

Aided in collecting data, from over 15 countries, related to consumers, competitors, individual cultural perspectives, and key marketing metrics used throughout the world. Responsible for consolidating information from numerous resources into actionable items, graphics, reports, and presentations.Accomplishments: o Contributed to the methodology and research highlighted in the research publication: Mintz, Ofer, Imran S. Currim, Martijn de Jong, and Jan-Benedict Steenkamp… Show more Aided in collecting data, from over 15 countries, related to consumers, competitors, individual cultural perspectives, and key marketing metrics used throughout the world. Responsible for consolidating information from numerous resources into actionable items, graphics, reports, and presentations.Accomplishments: o Contributed to the methodology and research highlighted in the research publication: Mintz, Ofer, Imran S. Currim, Martijn de Jong, and Jan-Benedict Steenkamp, “Marketing Metric Use around the World: Dual-Competing Resources and Cultural Perspectives.” o Assisted in the development of publicly distributed surveys, developed in twenty different languages, regarding marketing metric use around the world. o Handled consumer responses to project surveys by: combing through data (+2 million observations), cleaning, organizing, coding survey responses, reducing redundancy and eliminating incomplete and invalid responses for easy and accurate analysis. Show less

Baton Rouge, Louisiana Area

Spearheaded, a complete redesign of offices branding and marketing strategy. Combined marketing and analytics training to define and implement measurement strategies that aligned with office marketing strategy and business objectives and produced meaningful marketing KPI dashboards and delivered monthly reports with actionable insight for future business operations. Accomplishments: o Managed and implemented the redesign and development of the offices public website including:… Show more Spearheaded, a complete redesign of offices branding and marketing strategy. Combined marketing and analytics training to define and implement measurement strategies that aligned with office marketing strategy and business objectives and produced meaningful marketing KPI dashboards and delivered monthly reports with actionable insight for future business operations. Accomplishments: o Managed and implemented the redesign and development of the offices public website including: content creation, web page development, graphics creation, designer for website organization/structure, website analytics, creation of website index, responsible for back-end linking of website index and navigation.o Developed integrated marketing campaigns that aided in generating office awareness and services amongst the Baton Rouge and Louisiana communities. o Implemented Search Engine Optimization campaigns in order to further drive organic search queries towards the offices website o Performed ROI analysis to evaluate efficiency and effectiveness of different marketing strategies and campaigns. Show less

Master Of Science, M.S. Analytics, Gpa: 3.74

Graduated : May 2018 ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ Fall 2017 Activities ►Project member in a team of 7 for the Highway Safety Research Group.

Bachelor'S Degree, Business Marketing

Activities and Societies: Zeta Tau Alpha Fraternity, Phi Beta Lambda Business Fraternity Deans List: Fall 2014 , Spring 2016, Summer 2017.