Bethany Cook Email & Phone Number

Menlo Park, CA, US

Menlo Park, CA, US

• Built strategic global go-to-market campaigns to drive demand for end-to-end prospect journey
• Defined measurable KPIs and track performance of campaigns to provide data-backed insights to optimize campaign strategy
• Developed and maintained effective communication with global field marketing organization and digital teams to define and deliver integrated digital strategies and plans
• Drove multi-touch, multi-integrated ABM campaigns to expand presence in the market and drive demand, both online and traditional, in partnership with cross functional teams
• Educated and collaborated with sales team to nurture leads and follow-up with talking points, additional resources and templates to provide cohesive experience
• Facilitated internal/external resources to create compelling content and assets that are tied to key ABM programs and solutions

Menlo Park, CA, US

• I lead engagement and content strategies, develop and oversee the digital marketing initiatives and delivery of those initiatives for the company.
• Collaborated with internal teams to create landing pages and collateral to optimize user experience and foster lead generation
• Created SteadyServ’s integrated online B2B marketing plan resulting in a 50% SteadyServ users increase
• Developed and managed web presence, including a Facebook account and other social media business accounts with a 25% follower increase in six months
• Drove effective marketing initiatives online and through events for lead generation resulting in a 20% increase month over month and a 150% year over year
• Established and nurtured relationship with PR agency and provided materials for media placements, interviews and press releases

Indianapolis, Indiana, US

• Assisted in the launch of a new online boutique with the marketing strategy, branding, key points, SEO and public relations strategy
• Created product marketing strategy that strengthened brand integrity, drove revenue and built affinity
• Developed and managed organization-wide communications, marketing and social media strategies that connect with a multi-generational membership and build affinity amongst internal and external stakeholders
• Established processes and programs that drove brand integrity and a meaningful member experience
• Evaluated the impact of Alpha Gamma Delta’s communications and marketing efforts and provided regular reports to senior management
• Facilitated communications that highlighted the member experience and promoted the organization’s brand

• Created a cancer resource, Knots for Hope, the winner of “Best Integrated Campaign” for the 2013 Masters of Online Business award
• Developed online content features such as blog posts, infographics and user resources to increase brand awareness, generate engagement and minimize bounce rate
• Fostered relationships with cancer bloggers to drive referral traffic and orchestrated a scarf donation to a local charity for the Knots for Hope campaign
• Initiated and maintained relationships with niche bloggers and influencers to effectively contribute relevant content to drive referral traffic and increase conversion for eight online brands
• Managed and coordinated daily social content, blog content and customer experience across multi-brand properties
• Performed on-site optimization to increase search engine page result rankings

• Analyzed and presented sales data to multiple levels of staff
• Bought, planned and implemented successful marketing strategies with multi-million dollar budgets
• Created, formatted, delivered and tracked marketing materials for multiple direct response campaigns
• Developed and maintained correspondence, budgets, deadlines and cooperative relationship between media-relations contacts
• Facilitated various marketing materials through the development of print, television, radio, e-mail and direct mail piece advertisements
• Promoted and coordinate more than 200 national trade show events working with hotels, governing officials, traveling crews and media agencies

• Advanced 100 percent of students under my instruction to the next grade level
• Improved verbal and communication skills for English as a second language students
• Maintained classroom orderliness
• Successfully prepared 24 students for graduation

• Authored professional correspondence with customers and product vendors
• Controlled inventory through buyer certification
• Oversaw all aspects of in-store operations, including employee evaluations and relations and customer service satisfaction
• Prepared complex reports for store owner, vendors and corporate headquarters