Bethany Cook Email & Phone Number

Menlo Park, Ca, Us

Menlo Park, Ca, Us

•Built strategic global go-to-market campaigns to drive demand for end-to-end prospect journey•Defined measurable KPIs and track performance of campaigns to provide data-backed insights to optimize campaign strategy•Developed and maintained effective communication with global field marketing organization and digital teams to define and deliver integrated digital strategies and plans•Drove multi-touch, multi-integrated ABM campaigns to expand presence in the market and drive demand, both online and traditional, in partnership with cross functional teams•Educated and collaborated with sales team to nurture leads and follow-up with talking points, additional resources and templates to provide cohesive experience•Facilitated internal/external resources to create compelling content and assets that are tied to key ABM programs and solutions•Lead persona driven campaigns including a retail focused campaign leading 3,000 new prospects•Launched and globalized new product experience tools resulting in 62,000 global users and 3 million in prospective pipeline•Revamped email and ad evergreen copy resulting in higher open, clickthrough rates and an over 200% ad engagement increase

Menlo Park, Ca, Us

I lead engagement and content strategies, develop and oversee the digital marketing initiatives and delivery of those initiatives for the company. •Collaborated with internal teams to create landing pages and collateral to optimize user experience and foster lead generation•Created SteadyServ’s integrated online B2B marketing plan resulting in a 50% SteadyServ users increase•Developed and managed web presence, including a Facebook account and other social media business accounts with a 25% follower increase in six months•Drove effective marketing initiatives online and through events for lead generation resulting in a 20% increase month over month and a 150% year over year •Established and nurtured relationship with PR agency and provided materials for media placements, interviews and press releases•Executed marketing automation to streamline internal process and improve the customer experience•Initiated a lead generation strategy through a multi- channel marketing campaign strategy•Measured and reported performance of all digital marketing campaigns•Lead rebranding of SteadyServ and the restructuring of the tiered product offering•Planned and executed all web, SEO/SEM, email and display advertising campaigns

Indianapolis, Indiana, Us

•Assisted in the launch of a new online boutique with the marketing strategy, branding, key points, SEO and public relations strategy•Created product marketing strategy that strengthened brand integrity, drove revenue and built affinity•Developed and managed organization-wide communications, marketing and social media strategies that connect with a multi-generational membership and build affinity amongst internal and external stakeholders •Established processes and programs that drove brand integrity and a meaningful member experience•Evaluated the impact of Alpha Gamma Delta’s communications and marketing efforts and provided regular reports to senior management•Facilitated communications that highlighted the member experience and promoted the organization’s brand•Identified opportunities to support organizational initiatives and develop communications materials and programs to promote and publicize these activities•Led and coached team members in delivering projects on time that translate stakeholders’ vision into copy and design that hit the mark every time•Managed the largest team of staff within the organization•Prepared event promotion strategies that drove registration and attendee excitement for over 600 participants•Produced social media strategies that increased visibility, drove traffic and encouraged engagement•Provided creative direction and editorial oversight for all communications and marketing projects from the Alpha Gamma Delta Quarterly magazine, educational materials, business development materials and direct mail campaigns•Served as the primary project manager, ensured projects are completed on time and to the highest quality

•Created a cancer resource, Knots for Hope, the winner of “Best Integrated Campaign” for the 2013 Masters of Online Business award•Developed online content features such as blog posts, infographics and user resources to increase brand awareness, generate engagement and minimize bounce rate •Fostered relationships with cancer bloggers to drive referral traffic and orchestrated a scarf donation to a local charity for the Knots for Hope campaign •Initiated and maintained relationships with niche bloggers and influencers to effectively contribute relevant content to drive referral traffic and increase conversion for eight online brands•Managed and coordinated daily social content, blog content and customer experience across multi-brand properties •Performed on-site optimization to increase search engine page result rankings•Reported monthly traffic, revenue and SEO link goals using Google Analytics for a recognized 2012 and 2013 “Best Place to Work in Indiana” company

•Analyzed and presented sales data to multiple levels of staff•Bought, planned and implemented successful marketing strategies with multi-million dollar budgets•Created, formatted, delivered and tracked marketing materials for multiple direct response campaigns•Developed and maintained correspondence, budgets, deadlines and cooperative relationship between media-relations contacts•Facilitated various marketing materials through the development of print, television, radio, e-mail and direct mail piece advertisements •Promoted and coordinate more than 200 national trade show events working with hotels, governing officials, traveling crews and media agencies•Responded to media inquiries and initiate media interest

•Advanced 100 percent of students under my instruction to the next grade level•Improved verbal and communication skills for English as a second language students•Maintained classroom orderliness•Successfully prepared 24 students for graduation

•Authored professional correspondence with customers and product vendors•Controlled inventory through buyer certification •Oversaw all aspects of in-store operations, including employee evaluations and relations and customer service satisfaction•Prepared complex reports for store owner, vendors and corporate headquarters