Bethany Urick Email & Phone Number

United States

Hollywood, Fl

Accountable for overseeing all aspects of sales and marketing of Kellogg Snack brands for a region with 70+ stores including ensuring maximum market penetration, brand awareness and standards, and sell-through strategies. Emphasis on client relationship management, program analysis, providing excellent client service, and developing strategic business marketing and promotional plans. Participate in marketing and product development initiatives.✓ Sell creative displays to be placed at optimal locations, maximizing sales. Prioritize and determine optimal retail coverage patterns. Market Kellogg innovation and gain proper shelf placement✓ Maintain awareness of competitive activity and their positioning in markets including product quality, distribution, pricing, promotions advertising, sales representatives and market presence. ✓ Provide strategies to advance Kellogg’s products in view of existing competitive market conditions. ✓ Spearhead new product introductions throughout the marketplace and conduct product training to account staff. ✓ Develop and execute annual strategic business plan for accounts based on sales and marketing objectives. Monitor effectiveness of marketing activities and execution at the stores. ✓ Provide comprehensive category management, suggest and manage pricing levels, develop and manage marketing and promotional programs, and manage POS allocations.✓ Recommended programming ideas resulting in significantly increasing sales within territory.✓ Grow base sales through maximizing distribution, increasing share of shelf and ensuring Planogram integrity. ✓ Ranked #2 in the district and #12 in the zone for total metrics. Ranked #1 in the zone for payroll.

Hollywood, Fl

Responsible for selling a profitable mix of Kellogg Snack products to grocery stores and mass merchandisers. Emphasis on growing Kellogg’s base sales by maximizing distribution, growing shelf share, and pursuing creative secondary positioning of all products. Accountable for 14-21 stores in a territory that generated over $2MM annually in sales.✓ Led the innovation launch at store level to ensure all new items are on shelf. ✓ Monitored shelf space to maximize sales and ensure adherence to assigned space management plan-o-gram.✓ Sold and created incremental displays that were consistent with the Kellogg’s sales business plan to optimize sales.✓ Coached, developed and managed merchandisers to maximize service, productivity, merchandising, and display building. ✓ Managed variable labor by accurately forecasting weekly merchandising needs. ✓ Partnered with team as well as other functions within Kellogg to improve delivery efficiencies and optimize customer service levels while minimizing cost of donated/damaged/destroyed product within territory.✓ Consistently met and/or exceeded expectations in all KPI areas including sales budgets, payroll costs and unsalable product.

Ft Lauderdale

Provide guidance and assist sellers and buyers in marketing and purchasing property for the right price under the best terms. Determine clients’ needs and financials abilities to propose solutions that suit them. Intermediate negotiation processes, consult clients on market conditions, prices, mortgages, legal requirements and related matters, ensuring a fair and honest dealing. Perform comparative market analysis to estimate properties’ value. Display and market real property to possible buyers. Prepare necessary paperwork (contracts, leases, deeds, closing statements etc). Maintain and update listings of available properties. Cooperate with appraisers, escrow companies, lenders and home inspectorsDevelop networks and cooperate with attorneys, mortgage lenders and contractors. Promote sales through advertisements, open houses and listing services. Remain knowledgeable about real estate markets and best practices.

Hollywood, Fl

Served as Department Manager for clothing and assisted with general store operations management for a location generating over $40MM in annual sales. Recruited, trained, developed and managed a staff of 20. ✓ Performed Leader on Duty duties including team follow up, driving sales, maintaining brand standards and operational excellence. Also conducted 90-day, mid-year and annual performance reviews for hourly 200-250 Team Members and 15-20 Team Leaders.✓ Set clothing floor pad according to company’s merchandising and signing guidelines. ✓ Ensured Brand standards with folding, sizing, and rack alignment were maintained daily.✓ District and Group Top Performer for the 4th Quarter, 2011.✓ Top 500 in sales comps for all clothing departments, 2012.✓ Maintained department operational scores at 98% for the entire year.✓ Consistently received outstanding reviews from corporate regarding store operations and fiscal performance.

Hollywood, Fl

Responsible for driving a guest service and brand loyalty initiatives by ensuring credit conversions were being met. Also accountable for managing day-to-day operations of Pizza Hut and Starbucks team ensuring food freshness and quality standards were met.✓ Ensured the appropriate cashier and electronics team was in place to meet service and sales expectations.✓ Certified Corporate Training Store for Starbucks and Pizza Hut.✓ Oversaw the equipment control and repair process, including daily checklists and weekly audits.✓ Elected Safety Captain for store leading a safety culture and holding monthly meetings.

Hollywood, Fl

Managed the day-to-day operations of the Logistics Team to ensure company goals for productivity and profitability were met daily.✓ Ensured an accurate merchandise replenishment process by following best practices and utilizing audit tools for follow up.✓ Provided team members with leadership and training support, as well as, professional and personal development and advancement opportunities consistent with their career goals, abilities and accomplishments.✓ Highest Productivity and Backroom Location Accuracy in the district during peak business quarters.

Hollywood, Fl

Key carrier for the overnight trailer unload process. Received, stored, and stocked merchandise from trucks to the stockroom and store floor. Managed a staff of 30. ✓ Received and counted stock items, and recorded data for approximately 2400 pieces weekly from 5 trucks.✓ Verified inventory and compared to physical counts of stock and investigated discrepancies or adjusted errors. Maintained shrink to below company standard.✓ Maintained high productivity from staff members and received high scores on time and accuracy measurements.

Hollywood, Fl

Department Manager of the Toy and Domestics departments. ✓ Worked closely with staff to identify best practices embracing/emphasizing company high standards of excellence. ✓ Created visual merchandising plans/strategies which increased buyer awareness and product sell-through. ✓ Significantly improved employee morale, strengthened employee engagement and reduced employee turnover by 11.5%.

Gainesville, Florida Area

Responsible for sales, operations, fiscal results, customer service, merchandising, loss prevention, and managing a team of 15-20.✓ Provided leadership, inspiration and team building to store associates in driving sales, service and profitability.✓ As District Store Training Manager, led orientations for all new employees and core follow up for new store management.✓ Increased sales for FY 2002 by 9.6% over prior year. Achieved zero turnover with staff.✓ Increased average sale by 9.7% and units per transaction (UPT) by 9.9%. Lowered shrink 11% from FY 2003.✓ Promoted four times in seven years and created a solid bench within my store and throughout the District.✓ Won several sales contests and held several top rankings within the District and Region.