Bethany Yonker Hoffman Email & Phone Number

Beaverton, Or, Us

• Drove 450% sales growth at 2023 trade shows through strategic planning and execution.• Curated a high-impact event calendar targeting eight industries and applications, including semiconductor.• Synchronized cross-functional teams with a focus on enhanced customer experiences and branding.• Streamlined event logistics and reduced costs by 15% through efficient vendor management and process improvements.• Elevated Tektronix's event presence, resulting in a 50% increase in booth traffic and brand visibility at key industry events.• Provided onsite support during major conferences and trade shows by troubleshooting any issues that may arise.

Beaverton, Oregon, Us

• Organized 60+ events annually, including 6 flagship events for domestic and international teams.• Managed events from conception to completion, including all logistical details such as budgeting, scheduling, venue selection, vendor coordination, design, promotion and staffing.• Crafted immersive brand experiences for Digimarc Barcode, seamlessly integrating product demos into event marketing strategies.• Negotiated sponsorship, services and event contracts, positioning the brand in new industries.

Beaverton, Oregon, Us

Beaverton, Oregon, Us

Washington, Dc, Us

• Managed 150+ sponsor accounts and facilitated an average of 24 monthly engagement events.• Exceeded annual collection goals by 4.5%, expanding key accounts by 36%, demonstrating a consistent track record of goal achievement.• Enhanced sponsor relationships through the creation of a recognition program and a targeted communication strategy, reinforcing stakeholder engagement.• Championed employee morale by establishing a committee that organized team-building events, fostering a collaborative and positive workplace culture.

• Provided copy writing for websites,wrote and edited press releases, and supplied creative direction for pamphlets, print, and web advertisements• Worked with each client to achieve individual budget objectives• Managed sponsorship exposure for IMS Productions, constructing and operating Daktronics for the Indianapolis 500, Brickyard 400, and MotoGP • Designed the layout, electrical needs, and waste removal of four events, accommodating an average of 5,000 patrons for Art of Wine, Artomobilia, Oktoberfest, and Rock the District

Taipei, Tw

• Taught a weekly average of 250 children ages two through twelve to read, write and communicate effectively in English, retaining over 90% of students each level• Selected by Taiwanese management to teach additional specialty classes honing in on students’ essay, art, or speech writing skills• Directed a series of musical performances for each class to highlight students’ English progress• Organized and led a select group of twenty-two Taiwanese children under the age of sixteen on an international cultural immersion program in Singapore

• Supervised over 100 volunteers and acted as the primary volunteer recruiter for five events• Targeted a new customer base by developing a framework and an execution strategy for community concerts, art shows, gallery walks, and themed festivals • Leveraged Internet marketing to manage event promotion through mediums such as Twitter, Facebook, and various online databases

Atlanta, Ga, Us

• Completed a critical analysis of a sales development program, resulting in the implementation of an electronic internal weekly deliverable for the sales force• Designed and implemented employee morale programs, including a weekly employee award and a daily motivational series incorporating the fundamental values of UPS• Wrote and edited regional monthly newsletters, reporting sales progress, news, and market trends

Indianapolis, In, Us

• Assisted in the development of the College of Business Administration through various marketing projects• Performed website clean-up and coordinated new photographs

Bachelor Of Science, Marketing

Bachelor Of Science, Marketing

Bachelor Of Science, Business, Theology