Bethany Yonker Hoffman Email & Phone Number

Beaverton, OR, US

• Drove 450% sales growth at 2023 trade shows through strategic planning and execution.
• Curated a high-impact event calendar targeting eight industries and applications, including semiconductor.
• Synchronized cross-functional teams with a focus on enhanced customer experiences and branding.
• Streamlined event logistics and reduced costs by 15% through efficient vendor management and process improvements.
• Elevated Tektronix's event presence, resulting in a 50% increase in booth traffic and brand visibility at key industry events.
• Provided onsite support during major conferences and trade shows by troubleshooting any issues that may arise.

Beaverton, Oregon, US

• Organized 60+ events annually, including 6 flagship events for domestic and international teams.
• Managed events from conception to completion, including all logistical details such as budgeting, scheduling, venue selection, vendor coordination, design, promotion and staffing.
• Crafted immersive brand experiences for Digimarc Barcode, seamlessly integrating product demos into event marketing strategies.
• Negotiated sponsorship, services and event contracts, positioning the brand in new industries.

Beaverton, Oregon, US

Beaverton, Oregon, US

Washington, DC, US

• Managed 150+ sponsor accounts and facilitated an average of 24 monthly engagement events.
• Exceeded annual collection goals by 4.5%, expanding key accounts by 36%, demonstrating a consistent track record of goal achievement.
• Enhanced sponsor relationships through the creation of a recognition program and a targeted communication strategy, reinforcing stakeholder engagement.
• Championed employee morale by establishing a committee that organized team-building events, fostering a collaborative and positive workplace culture.

• Provided copy writing for websites,wrote and edited press releases, and supplied creative direction for pamphlets, print, and web advertisements
• Worked with each client to achieve individual budget objectives
• Managed sponsorship exposure for IMS Productions, constructing and operating Daktronics for the Indianapolis 500, Brickyard 400, and MotoGP
• Designed the layout, electrical needs, and waste removal of four events, accommodating an average of 5,000 patrons for Art of Wine, Artomobilia, Oktoberfest, and Rock the District

Taipei, TW

• Taught a weekly average of 250 children ages two through twelve to read, write and communicate effectively in English, retaining over 90% of students each level
• Selected by Taiwanese management to teach additional specialty classes honing in on students’ essay, art, or speech writing skills
• Directed a series of musical performances for each class to highlight students’ English progress
• Organized and led a select group of twenty-two Taiwanese children under the age of sixteen on an international cultural immersion program in Singapore

• Supervised over 100 volunteers and acted as the primary volunteer recruiter for five events
• Targeted a new customer base by developing a framework and an execution strategy for community concerts, art shows, gallery walks, and themed festivals
• Leveraged Internet marketing to manage event promotion through mediums such as Twitter, Facebook, and various online databases

Atlanta, GA, US

• Completed a critical analysis of a sales development program, resulting in the implementation of an electronic internal weekly deliverable for the sales force
• Designed and implemented employee morale programs, including a weekly employee award and a daily motivational series incorporating the fundamental values of UPS
• Wrote and edited regional monthly newsletters, reporting sales progress, news, and market trends

Indianapolis, IN, US

• Assisted in the development of the College of Business Administration through various marketing projects
• Performed website clean-up and coordinated new photographs

Bachelor Of Science, Marketing

Bachelor Of Science, Marketing

Bachelor Of Science, Business, Theology