Beth Baker Email & Phone Number

Raleigh, Nc, Us

Raleigh, Nc, Us

Raleigh, North Carolina, United States

Raleigh, North Carolina, United States

BESPOKE PRIVATE CLIENT SERVICESSupport client vision through timely, cost efficient, and elegant designs for event materials and announcements. Responsible for all phases of projects from bid and vendor coordination, through design, and production. Significant business growth through referrals from satisfied clients.MARKETING, BRAND DEVELOPMENT, AND BRAND MANAGEMENTDevelop award winning brand strategies and design programs for emerging businesses. Lead design for marketing and fundraising initiatives for non-profit organizations to increase community engagement and financial contributions.PUBLIC INFORMATION DESIGNProvide art direction and creation of advertising and informational packages for contracted municipal and government clientele. Expertly execute designs while also working collaboratively with multiple designers, creators, and agencies to achieve common project goals.

Seattle, Washington, United States

Creative director and design lead for Climate Pledge Arena marketing, branding, and creative services. Provided direction and project management cross-departmentally and alongside tenant organizations, the Seattle Kraken and Seattle Storm.Built brand identity, strategy, and equity with a first-in-industry, non-traditional naming rights partner. Developed and designed internal sub-brand programs that include Tours @ Climate Pledge Arena, Verizon Concert Series, and the NBA preseason Rain City Showcase.Worked with national and international concert promoters (Live Nation, AEG, Feld, etc.) to represent touring concert and event brands across all marketing media channels and extensive in-arena and Seattle Center Campus LED marketing assets.Led collaboration team on fan, guest, and artist activations. Mentor and lead to a team of multi-disciplinary artists, and cultivated a unique-in-industry creative services department.Developed and implemented robust creative, departmental, and organizational processes to maximize workflow efficiency, accuracy, production cost reduction, and flexibility.

Seattle, Washington, United States

Art direction and principle design of large scale installations, signage, and maps for COVID-19 protocols to ensure fan and staff safety upon return to stadium.

Seattle, Washington

Oversaw, developed, and managed visual strategies and brand development of a diverse portfolio of institutions consisting of Living Computers: Museum + Labs, Seattle Cinerama, Flying Heritage & Combat Armor Museum, and Seattle Art Fair.Led and developed Seattle Art Fair brand approach for launch of new, first in industry, Collectors Circle membership program for high-net-worth art collectors. Additionally instrumental in development of new exhibitor facing collateral, another first for the Fair in 2020.Provided creative direction, strategy, and design support for virtual events, fundraising initiatives, and critical announcements for each institution during COVID-19 pandemic.Restructured and implemented new branding and creative strategy guidelines for Living Computers: Museum + Labs.Drove research and implementation of new project management tools for entire Vulcan Arts + Entertainment division. Incorporation and execution allowed for greater efficiency/accuracy for creative conception and review, and centralization and transparency of projects between team members, departments, and institutions. Generated additional revenue, attendance, and engagement for Cinerama through design elevation of film series promotional materials, concession signage, and branding assets.

Greater Seattle Area

Initiated and installed a standard work process for organization-wide design requests which increased efficiency and transparency within the marketing and leadership teams.Optimize design to print flow times and enacted a vendor engagement process to reduce production costs by >50%.Developed and applied cohesive brand strategy to greatly improve organization perception of a preexisting, unappealing logo and re-branding package.Created design and release blueprint for a multi-tiered subscription package that realized a 245% increase in first week subscription renewals from previous year. Design aesthetic and subscription form functionality returned significant positive subscriber feedback.

Bellevue, Wa

Lead designer for brand development, timetables and maps, marketing collateral, and special projects for Los Angeles Department of Transportation, Central Ohio Transit Authority, Santa Monica’s Big Blue Bus, and many other transit agencies nationally and internationally.

Racine, Wi