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Solution driven Business Development and Sales Professional with experience in the FinTech and Cable industries skilled in collaborating with business partners to increase profitability and generate incremental revenue. Ability to maximize sales performance with seamless implementation of new products and services with an emphasis on constructing relationships that produce results and client satisfaction.
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Director Strategic PartnershipsCardlytics, Inc. May 2014 - May 2016Managed all aspects of bank partnerships with commercial client managers to increase referrals for the flagship product in Online and Mobile Banking. Instrumental in managing key accounts for strategic business with an emphasis on diversifying and growing revenue. Diversified reach and influence by expanding partnership to multiple financial institutions. Established relationships with bank executives which were leveraged to grow product portfolio. -
Account DirectorItaas, Inc Aug 2010 - May 2014Business development and sales for privately held global software and professional services company in the interactive TV industry. Work in partnership with clients to develop custom software solutions and integration architecture for the latest entertainment and communication technologies. Areas of focus are cultivating new business with strategic partners and expanding opportunities with key customers for television and connected devices applications. -
Regional Vice President, Affiliate RelationsIn Demand 2000 - 2010Handled all sales and marketing functions in nine states including the Caribbean and Canadian territories representing over seven million digital cable television subscribers. Focus included: transactional content, product introduction, and the distribution and selling of marketing campaigns to increase account profitability. Responsible for Video On Demand and Subscription On Demand sales and product roll out. National account responsibility for Cox Communications and Bright House Networks. -
Director Of Consumer MarketingMediaone 1999 - 2000Directed and managed strategic plans for all marketing promotions in Atlanta system of 600,000 subscribers. Developed and created mass market and targeted campaigns for the telecommunications industry within the corporate positioning strategy and brand identity for broadband, high speed data and digital telephone. Worked closely with product managers and sales channel managers to ensure goals were met. Managed annual campaign budget of $4 million and delivered customer growth within budget.
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Director Of MarketingTime Warner Cable 1996 - 1999
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Frequently Asked Questions about Beth Erickson
What is Beth Erickson's role at the current company?
Beth Erickson's current role is Business Development and Client Relations Executive.
What is Beth Erickson's email address?
Beth Erickson's email address is be****@****ics.com
What is Beth Erickson's direct phone number?
Beth Erickson's direct phone number is +140494*****
What schools did Beth Erickson attend?
Beth Erickson attended University Of Florida, University Of Richmond.
What skills is Beth Erickson known for?
Beth Erickson has skills like Leadership, Product Marketing, Strategic Partnerships, Iptv, Cable Television, Broadband, Sales, Digital Media, Interactive Tv, Telecommunications, Business Development, Vod.
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Beth Erickson
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