Beth Erickson Email & Phone Number

Managed all aspects of bank partnerships with commercial client managers to increase referrals for the flagship product in Online and Mobile Banking. Instrumental in managing key accounts for strategic business with an emphasis on diversifying and growing revenue. Diversified reach and influence by expanding partnership to multiple financial institutions. Established relationships with bank executives which were leveraged to grow product portfolio.

Business development and sales for privately held global software and professional services company in the interactive TV industry. Work in partnership with clients to develop custom software solutions and integration architecture for the latest entertainment and communication technologies. Areas of focus are cultivating new business with strategic partners and expanding opportunities with key customers for television and connected devices applications.

Handled all sales and marketing functions in nine states including the Caribbean and Canadian territories representing over seven million digital cable television subscribers. Focus included: transactional content, product introduction, and the distribution and selling of marketing campaigns to increase account profitability. Responsible for Video On Demand and Subscription On Demand sales and product roll out. National account responsibility for Cox Communications and Bright House Networks.

Directed and managed strategic plans for all marketing promotions in Atlanta system of 600,000 subscribers. Developed and created mass market and targeted campaigns for the telecommunications industry within the corporate positioning strategy and brand identity for broadband, high speed data and digital telephone. Worked closely with product managers and sales channel managers to ensure goals were met. Managed annual campaign budget of $4 million and delivered customer growth within budget.

Education record

Education record