Beth Berkowitz Email & Phone Number

Plymouth Meeting, Pennsylvania, United States

Promoted to an executive leadership position that provides vital direction and management of the company’s marketing and business development efforts.In addition to maintaining all previous position responsibilities:• Create a Marketing Plan and coordination of all deliverables.• Manage the marketing budget.• Budget, design, implement, and analyze digital, print, and funded marketing efforts.• Develop promotions in conjunction with multiple vendors spiffs.• Research, analyze, and collaborate on new marketing efforts after reviewing industry competition.• Forecast marketing opportunities to ownership while working closely with manufacturer representatives to capitalize on cobranded exposure.• Oversee the creation of marketing collateral and communication efforts for white papers, website, webinars, social media, events, etc. to ensure brand consistency.• Implement a robust, proactive, and targeted deliverables plan for the existing client base and prospects.• Manage involvement and execution for key industry events.• Provide Google Analytics analysis to track visitor flow and interaction throughout the company website.• Content creation and delivery at the quarterly all-hands meeting initiating thought-provoking conversations on upcoming team activities including spiffs and events.• Collaborate with upper management to strategize on a new implementation plan for the company’s social media presence.

Plymouth Meeting, Pa

Promoted to a leadership position that coordinates with C-Level management on marketing efforts.In addition to maintaining all previous position responsibilities:• Lead a team of 15+ employees for an annual conference that hosted 100+ attendees. Responsible for the entirety of the event’s marketing efforts from design and print of event literature to MDF claims.• Generated over $1 million in revenue from the annual company conference, by executing comprehensive marketing plans.• Investigated third-party and competitive conferences for upper management to decide on company participation.• Created 30+ responsive website pages from design and functionality to navigation, registration, and use of iframes within Wordpress.• Collaborated with leadership and vendors to provide a monthly newsletter to customers and website subscribers.• Applied for 20+ awards resulting in the company being featured on Best Places to Work, Philadelphia 100, Future 50, and numerous vendor related honors. • Proposed and successfully implemented a complete branding re-design campaign.• Designed all marketing materials (brochures, flyers, business cards, popup banners, billboards, case studies, website, promo products, customer surveys).• Managed all marketing and promotional materials by designing, ordering, tracking, and reviewing inventory levels.• Utilized graphic design tools to develop custom PowerPoint presentations for prospects, customers, and internal meetings.• Responsible for the accumulation, design, and distribution of all third-party cobranded materials.• Worked with third-parties to secure lead generation. • Constructed an annual company entertainment booklet featuring the upcoming years’ events with a theme and company goals.• Organized team-building and entertaining company events from escape rooms to March Madness competitions.• Ensured company participation in customer charitable activities as well as additional philanthropic events.

Plymouth Meeting, Pennsylvania, United States

• Without direction, audited pre-existing contracts and found a loophole in the company’s process, resulting in 1.6M of found revenue.• Assembled and redesigned new customer and new employee onboarding packets.• Processed over 200 orders after implementing a new company nomenclature for consistency and accuracy.• Designed and implemented a new company Request for Proposals template.• Audited customer current contracts and tracked expiring contracts with the creation of subsequent addendums for the sales team.• Maintained all team mandatory vendor certifications.• Worked with business owners and our legal team to redline internal and external contracts.• Organized the Marketing and Sales Network folders.• Creation of a Processes & Procedures booklet to standardize internal activities.• Effected an employee recognition procedure.• Updated current and new staff headshots.• CRM TigerPaw account clean up.• PTO Tool annual reports and comparisons for ownership to evaluate discrepancies.• Utilized 3rd party's to advertise for job openings.• Updated the annual insurance documentation and dispersed accordingly. • Provided year over year order reports for ownership sales evaluation.

Warminster, Pa

MARKETING MANAGER• Research industry trends and competitive information.• Develop competitive price analysis programs.• Work with the executive team to develop marketing programs.• Research, develop and monitor project plans, timelines, and budgets.• Design sales programs and materials, contests, and revenue programs.• Organize and execute trade shows, presentations, and special projects.• Participate in product meetings to coordinate actions and mitigate project risks with additional associates and business partners as needed.• Manage domestic and overseas vendors.GRAPHIC DESIGNER• Construct, distribute and maintain the organization of graphic sign-offs for review of products, embellishments, quantities, colors, sizes, and embellishment locations.• Create internal and external presentations utilizing PowerPoint• Work with technical designer and pre-production partner to ensure design packages are complete and accurate.• Digitize or create vector customer logos to their specifications for embroidery or screen printing.DIRECTOR OF DIGITAL MEDIA• Control and populate digital media presence.• Create the corporate online shopping solution utilizing Pinnacle Cart E-commerce.• Constructed individual customer E-commerce shopping carts for franchise purchases.• Support the development, implementation, and measurement of existing brands, ensuring program vitality.ACCOUNT MANAGER• Maintain relationships with high profile customers and communicate with their multiple franchises.• Ensure orders are received, products ordered, arrive at the manufacturing plant, proof approved, and delivered to customer in a timely fashion.• Execute damage control efficiently when products are not delivered in time or arrive with inaccuracies.• Understand product costing and how to develop a product to a target cost.• Ensure that the bid spec information is maintained.• Enter orders and make revisions as necessary.

Greater Philadelphia Area

JOB RESPONSIBILITIES• Produce new ideas and concepts for landing pages, email blasts, and direct mailers.• Produce marketing materials for corporate Lunch & Learns, customer outings, and direct mail campaigns.• Meet with account managers to discuss the business objectives and requirements of projects.• Interpret the client's business needs and develop a concept to suit their purpose.• Maintain strict deadlines based on customer mailers dated materials.• Work on layouts and artworking pages ready for print.• Utilize InDesign, Illustrator, and Photoshop for artwork creation.• Redesigned the corporate website (graphics only).• Aid in the structuring of customer's direct mail insertions for signoffs.• Design alternative company logos for holidays and company marketing initiatives.

Philadelphia, Pa

MARKETING REPRESENTATIVE- Create informative signage regarding products and store policies.- Responsible for updating all internal paperwork (i.e. Company Directory, Lottery Inventory, etc.)- Implement impulse sales related POG's based on the customer base and seasonal situations.SALES ASSOCIATE- Train new employees.- Greet customers and provide an enjoyable shopping experience for all customers. Respond to customer requests in a timely manner.- Complete PA Lottery and Western Union transactions.- Support and follow all safety and security initiatives associated with the PA Lottery and Western Union.- Operate the point of sale pursuant to corporate standards; maintain proper cash levels.- Adhere to the execution of established safety, security, quality and store operations policies, procedures and practices.- Complete all store housekeeping functions (i.e., cleaning, dusting, vacuuming, mopping, emptying trash, etc.).- Replenish products and supplies to ensure in stock conditions at all times.- Communicate with the management team regarding customer requests and vendor-related concerns.- Operate the cash register, scan items, bag merchandise and make/provide change for purchases.- Comply with federal and state laws by requesting personal identification from customers who are purchasing tobacco and/or alcohol.- Maintain proper cash levels in register drawer.- Stock and refill register area inventory.PHARMACY ASSOCIATE- Help health care providers and patients by greeting them in person and by phone; answering questions and requests; referring inquiries to the pharmacist.- Maintain a safe and clean pharmacy by complying with procedures, rules, and regulations.- Organize medications for pharmacist to dispense by reading medication orders and prescriptions; preparing labels; calculating quantities; assembling intravenous solutions and other pharmaceutical therapies.- Maintain records by recording and filing physicians' orders and prescriptions.

Maple Glen, Pa

MANAGEMENT- Work effectively with store management and store crews- Supervise the store’s crew through assigning, directing and following up of all activities- Effectively communicate information both to and from store management and crewsCUSTOMER SERVICE- Handle all customer relations issues (accidents) in accordance with company policy and promote a positive shopping experience for all CVS customersMERCHANDISE/PRESENTATION- Execute the display, sign and inventory of weekly, major promotional, and seasonal merchandise- Reset departments following POGs, adapting them to a particular store if necessary SHRINKAGE- Control use of register keys, securing door keys, and safe combinations- Control use of employee discount card for register management functions- Execute locking of safe and setting of alarms when closing the store- Complete random cash verifications, electronic journal tape checks- Identify and react to shoplifters and apprehend to secure company assets- Monitor and react to signs of internal theftOPERATIONS- Execute and document: cash/check pulls, deposits, returned check payments, check acceptance, refunds, voids, discounts, cashier verifications, rainchecks, signing crew members on/off- Deliver deposits to and secure change from the bank and balance imprest fund- Assist pharmacy staff in/out of pharmacy area- Schedule daily activities- Execute a walk through of the store and establish a priority list- Check in merchandise: verify billing, document errorsHUMAN RESOURCES- Train, develop and evaluate hourly non-exempt employees- Work overstock, weekly using Telxon enhancements- Maintenance/organization of office and back room- Execute management bulletins/action sheets- Execute store maintenance: vacuum, face/dust, sweep (back room, store exterior), clean windows, trash removal, clean rest rooms