Beth Mcgraw Email & Phone Number

Grand Rapids, Michigan

Fort Wayne, Indiana Area

• Served as the liaison between the agency and the client to ensure all deliverables align with business objectives
• Served as an extension of the clients’ internal teams, providing regular on-site support at corporate headquarters
• Made strategic recommendations and brought new ideas to tackle clients’ business challenges and opportunities
• Oversaw client projects and timelines to ensure agency work was executed on time, within budget, while utilizing appropriate resources
• Influenced creative direction by clearly articulating business and campaign objectives to a team of writers, graphic designers and production staff
• Developed strong professional and personal relationships with clients and leverage contacts to generate new business opportunities

Fort Wayne, Indiana Area

Greater Chicago Area

• Oversaw online sales and enrollment strategy for health insurance products in Illinois, Oklahoma, New Mexico and Texas
• Responsible for content development, navigation, product placement, search optimization, usability and maintenance
• Developed digital campaigns to support sales and enrollment cycles, and identified opportunities for cross-selling
• Collaborated with analysts to track data and set benchmarks to inform digital sales and enrollment strategy
• Provided project management and business counsel to a team of web developers, copywriters, designers and vendor partners
• Managed content development video and email campaigns

Greater Detroit Area

• Directed communications strategies and projects for various executives and key decision makers, including the President & CEO
• Ensured integrated marketing and communication tactics were executed flawlessly and consistently across various channels, including email, social media accounts, corporate websites, press releases, electronic.
• Developed and leveraged strong professional relationships with public relations and advertising agency partners and internal marketing and communication colleagues in order to exceed campaign goals
• Planned and executed various corporate and public relations events, including elementary school visits by Matthew Stafford, Detroit Lions quarterback and BCBSM healthy living spokesperson
• Partnered with community organizations to raise awareness about health disparities
• Coordinated, wrote and managed graphic design and vendor production for a direct mail campaign that garnered more than 1,000 new Blue Dental contracts

Greater Detroit Area

• Managed state and national health care reform communications strategies, including audience‐specific message development and communication to internal and external stakeholders utilizing various communication channels
• Won an IABC award in the “Multi‐Audience Communication” category for the national health care reform communications strategy
• Supported strategic internal and external public relations positioning of the BCBSM President & CEO and other executives, including writing letters, talking points and radio scripts, and the coordination of.
• Wrote the BCBSM and Blue Care Network annual reports
• Won an IABC award in the “Publications ‐ Annual Reports” category for a BCBSM report
• Wrote articles, talking points documents, press releases, brochures, fliers and sponsorship advertisements that conveyed the right message, to the right audience, at the right time

Birmingham, Michigan

- Contributed to “GM Next,” a grassroots social media campaign to celebrate and raise awareness for General Motor’s 100th anniversary- Created presentations on behalf of executive leaders to highlight social media strategy- Conducted client media research and analysis- Wrote press releases and created media kits

- Wrote letters to the editor and editorials advocating for policy change on behalf of clients- Wrote press releases and conducted pitch calls to statewide media- Researched topics to support various public relations campaigns and new business proposals

East Lansing, Michigan

- Brainstormed with MSU marketing staff and clients to develop and implement promotional campaigns- Assisted with grassroots marketing promotions for MSU athletics sponsors- Designed and administered on-field activities during sporting events, including half-time show logistics