Beth C. Email & Phone Number

St. Louis, Mo, Us

Greater St. Louis Area

Greater St. Louis Area

Directed external and internal communications, database marketing, lead generation, segmentation, relationship management, and event activation support across 9 states. Researched and wrote announcements, articles, and other materials geared to internal and external customers. • Developed integrated communications tactics supporting sales strategies and initiatives to existing client database at division, region, and market level, yielding uptick in client engagement and revenue. • Ensured messaging was aligned with brand across key communication initiatives, from concept development through execution and performance evaluation, elevating Spectrum Reach brand across all internal and external communications and collateral. • Established best practices for nurturing prospects acquired through in-market events and campaigns to warm for sales follow up, increasing closure rates.• Built on success by defining standards for internal Success Stories and external-facing Case Studies and Testimonials, driving engagement and revenue.

Greater St. Louis Area

Executed marketing strategies and initiatives crafted in partnership with senior sales leaders to support ad sales and champion brand and product marketing efforts for the Midwest region; designed to meet or exceed client growth, retention and revenue projections.• Created brand-aligned collateral materials using consumer and industry research to educate, pique interest, and grow client revenue; including media kits, vertical and seasonal sales packages, email campaigns and case studies. • Wrote engaging internal communications including newsletters, announcements, success stories, and training materials, ensuring associates were informed and prepared in real time via email and intranet site.• Developed a robust, user-friendly intranet site in collaboration with team and consultants, establishing a division-wide resource organizing product and promotion information, tools and collateral for sales across several regions while defining best practices for editors and collaborators ensuring site integrity.• Cultivated network relationships to maximize national network promotions with cross-channel advertising and client incentives while analyzing revenue data to uncover year-to-year trending, forecast sales opportunities, and prepare leadership with insights for annual network negotiations. • Planned and executed both consumer and business-facing events that driving leads and engagement, including a healthcare expo, client appreciation events and industry education seminars, sales leader summits and company employee gatherings.

Saint Louis, Missouri

Supported ad sales initiatives and product launches crafted by senior marketing and sales leaders for the Midwest region.

Kansas City, Missouri Area

Executed all marketing strategies, managed outside vendors, created and monitored marketing budget, planned and executed media and advertising strategies, managed trade show planning, managed web site content. » Researched movie industry trends, moviegoer demographics locally and nationally, competitive media and cinema media trends (supported by MPAA, MRI, Claritas, Prism NE, MapInfo, Nielsen New Media, etc.). Developed powerful sales tools and customized sales packages resulting in increased revenues across all account levels.» Directed off-site, third-party research projects for national clients including Best Buy, Toyota & Nintendo. These studies bolstered repeat business and served as case studies for use in the field.» Collaborated in writing and publishing the first cinema advertising source book designed to educate media buyers and planners on the cinema advertising industry. Distributed to top advertising agencies nationally, it was integral in justifying cinema as a viable component of present-day branding media plans.

Greater St. Louis Area

Integral in the launch of the National Sales Division, expanding sales efforts to include mass market accounts. » Developed and implemented a co-op advertising program which added cinema advertising to several clients’ lists of approved media resulting in additional local sales of over $1 million.» Researched and developed sales tools including media kit materials drafted with standard advertising industry language and calculations targeted to national advertising clients. Created post-analysis standards and collaborated with I.T. on automating proposals and contract systems.» Strategic-relationship/partnership-building with clients to solve problems creatively, find common ground and achieve successful outcomes. Interfaced extensively with internal partners in the executive office, accounting, field services, production and administration.» Managed cross-selling opportunities with industry competitors to improve client service, maximize inventory and increase sales.

Greater St. Louis Area

Greater New York City Area