Facilitate student success in academic and interpersonal skills by developing engaging and creative lessons for in-person, virtual and hybrid settings. Accomplishments: • Collaborate with team to adapt approved curriculum into classroom work for diverse learners (from Gifted to Special Ed students). • Develop targeted instructional materials and analyze teaching methods and student progress/outcomes for continuous improvement.• Analyze data to identify trends and anomalies requiring further investigation.• Establish meaningful and productive relationships with parents and students by providing ongoing communications and feedback regarding student progress, expectations, and goals. • Find innovative and flexible solutions to daily issues that arise. • Plan and execute engaging field trips and special events to increase student enjoyment of math.

Analyzed market and customer research, competitors, and market size data for an innovative technology offering to the member base. Performed market scan of major players. Accomplishments:• Identified key issues, business models and partnerships to consider. • Collaborated with relevant groups, developed an RFI with recommendations, and prepared a marketing plan overview.

Directed global marketing partnerships with airlines and online travel agencies for the world’s largest passport and visa company. Managed and expanded existing relationships in North America, Europe and AsiaPac with partners such as Expedia, Qantas and Virgin Atlantic Airways. Analyzed competitive environment, defined value proposition and key benefits, and worked with cross-functional teams to develop consumer marketing initiatives including loyalty offers to meet revenue targets. Developed business cases and prioritized marketing initiatives. Established and evaluated program metrics and objectives and improved program results using business analysis techniques including Google Analytics. Presented results to internal and external stakeholders.Accomplishments:- Collaborated with partners to implement joint consumer marketing initiatives that resulted in year over year sales increase of 61%.- Managed 10 active partnerships while doing business development for new partners. Wrote RFP responses and negotiated partner agreements, adding 2 new partners in only 6 months.- Developed and tested incentives, digital content, design, and channels to refine and improve program results.

Developed the marketing strategy for a professional services firm in the security (intellectual asset protection) arena. Defined the corporate messaging and value proposition, and developed the marketing plan that included target markets, marketing communications, website and social media strategy, public relations, and events. Wrote all press releases and handled all media relations. Directed the redesign of the company website and marketing collateral, and wrote all content. Developed and managed key partner relationships. Worked with CEO and VP of Sales to target business development efforts. Accomplishments:- Defined company messaging and value proposition. Developed and conducted employee training to ensure clarity and consistency. - Redesigned company website and marketing collateral. Developed all content for brochures, data sheets, website and blogs.- Wrote, edited and published case studies and press releases to build awareness.

Developed product marketing strategies and plans for Flight Explorer, an $8M flight tracking software solution. Created marketing plan, defined market positioning, messaging, and key value propositions; executed an offensive marketing strategy for rapid market penetration into a new market. The go-to-market strategy included product pricing and launch promotions to gain product awareness and market share. Increased profitability by improving customer loyalty and retention. Accomplishments:- Expanded international customer base by 25% in two years through effective marketing programs and sales support. - Delivered results to meet revenue goals and exceeded earnings by 21%. - Identified a significant revenue opportunity due to loose database maintenance. Lead a cross functional team to systematically improve and maintain the accuracy of the customer database to ensure payment for all service, resulting in a 5% increase in monthly revenue.

Leader of sales and marketing team at a rapidly growing aviation SaaS company. Managing a $1.5M budget, planned and executed integrated marketing and sales efforts to increase customer lifetime value. Collaborated with product development team to define product roadmap. Set pricing for suite of commercial and consumer products. Developed and negotiated customer and partner agreements and managed ongoing relationships to maximize revenue. Accomplishments:• Defined and implemented company's marketing and sales strategies, policies, and initiatives to meet/exceed company objectives and achieve 80% market share in some segments. • Coached, mentored, managed and lead an excellent team of software Sales professionals to achieve and exceed sales targets (10%+ sales and profit growth in 4 out of 5). • Developed and administered sales programs, including proactively identifying program elements that built awareness, generated qualified leads, generated incremental growth, drove customer satisfaction and loyalty. • Implemented CRM tool (salesforce.com) and developed a complete online training system to maximize use of product and ensure customer retention. • Managed large, cross-company/functional team for the transition and integration of Flight Explorer’s corporate, HR, and finance functions and systems into Sabre after sales of company. • Directed day-to-day administrative management for HR including recruitment and hiring; contract administration for partnerships; vendor and supplier management; and government relations for the company and ensured compliance in all areas.