Beth Dahlke Email and Phone Number
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Marketing and Creative Operations leader with deep experience in workflow optimization, team building, and creative technology. Successfully developed channel strategy, project management disciplines, and operational efficiencies. Passionate about helping others create their best work with an empathic leadership style.
Best Buy
View- Website:
- bestbuy.com
- Employees:
- 71490
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Senior Manager, Design Enablement Store ExperienceBest BuySaint Paul, Mn, Us
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Sr. Manager, Digital ContentBest Buy May 2021 - PresentRichfield, Minnesota, United States• Manages the in-store digital strategy and channel innovation.• Defines the process for developing, producing, and implementing digital content.• Develops and maintains strong cross-functional partnerships with merchandising, services,creative operations, and procurement.• Increases awareness of key retail categories and provides a big picture approach to messaging.• Ensures all digital content drives sales and supports promotional seasonal strategies.
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Digital Marketing DirectorMall Of America Jan 2018 - Oct 2020Bloomington, Minnesota, United States• Directed digital marketing channel strategy, tactical execution, and analysis for SEO, paid social, affiliate marketing, and CRM.• Created solution-based execution plans to achieve business goals based on Google Analytics and internal reporting data.• Oversaw digital content creation to drive value and ensure integrated campaign success.Success Examples• Redesigned MallofAmerica.com to optimize UX, increase time-on-site by 15%, and enable single sign-on.• Championed the implementation of an online project management tool, increasing team productivity and reducing guest-facing errors.• Conceptualized and managed MOA's 2019 Holiday and Fall Fashion video/photoshoots. Increasing campaign engagement by more than 20% YOY and reducing production spend by 33%. -
Creative Services DirectorGander Outdoors Nov 2015 - Jan 2018• Oversaw print and digital production, including all aspects of photoshoots, primarily for circulars and direct mail; developed television, video, radio commercial productions by managing every facet of production, including location, talent, pre-pro meetings, and photoshoot budgets.• Reduced marketing costs by streamlining marketing roles, leveraging communications materials, monitoring budgets, and developing protocol.• Increased sales and brand exposure by optimizing packaging, collateral, and sales materials and increasing target audience reach.• Evaluated consumer preferences and behaviors, combined with market trends and historical data, to adjust and enhance campaigns. -
Marketing Program Manager, Creative OperationsBest Buy Jul 2015 - Nov 2015Richfield, Mn• Led product enhancements for the digital ecosystem and paid media.• Established timing and budget guidelines for daily operations of digital projects.• Oversaw creative teams to generate dynamic marketing content and communication tools for promotional campaigns.
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Ecommerce ManagerBest Buy Jun 2013 - Jul 2015• Oversaw the content creation of online marketing copy, photography, videos, and graphics.• Partnered with SEO, A/B testing, digital insights, and UX teams to ensure customer-facing experiences are best-in-class and maximize engagement.• Implemented agile work approach: including user stories, iterative development sprints, and detailed guest personas.• Defined and documented new business processes by identifying roles and responsibilities, defining process requirements, piloting rollouts, and implementing risk escalation plans.
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Creative Services ManagerCaribou Coffee Jul 2011 - Jun 2013• Managed marketing campaign execution from scope definition to launch.• Oversaw market research to identify branding opportunities, cement strategies and sustain loyal customer base.• Oversaw in-house creative team to generate dynamic marketing content and communication tools for promotional campaigns.• Oversaw digital media asset creation. -
Digital Media ProducerRiley Hayes Mar 2010 - Jul 2011• Produced radio spots, TV commercials, corporate videos, and media assets.• Developed project budgets and managed production costs.• Led implementation of best practices to support customer service satisfaction initiatives.• Orchestrated license agreements for music and footage, talent releases and distribution contracts. -
Digital Project ManagerVetta-Zelo Jan 2007 - Mar 2010• Completed all phases of systems development life cycle (SDLC), including analysis, design, development, testing, and support.• Developed project workflows based on desired product requirements, accounting for available time and resources.• Collected and responded to user feedback through iterative improvements to site structure and content.• Incorporated SEO techniques to verify maximal site exposure to search engine robots and crawlers.
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Creative Services ManagerShopnbc May 2005 - Jul 2006 -
Senior Broadcast ProducerEvine Live Jan 2003 - May 2005
Beth Dahlke Skills
Beth Dahlke Education Details
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Bachelor Of Arts (B.A.)
Frequently Asked Questions about Beth Dahlke
What company does Beth Dahlke work for?
Beth Dahlke works for Best Buy
What is Beth Dahlke's role at the current company?
Beth Dahlke's current role is Senior Manager, Design Enablement Store Experience.
What is Beth Dahlke's email address?
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What schools did Beth Dahlke attend?
Beth Dahlke attended University Of Northwestern - St. Paul.
What skills is Beth Dahlke known for?
Beth Dahlke has skills like Integrated Marketing, Creative Direction, Art Direction, Marketing Strategy, E Commerce, Advertising, Social Media, Video Production, Marketing, Brand Development, Interactive Marketing, Project Management.
Who are Beth Dahlke's colleagues?
Beth Dahlke's colleagues are Allison Miller, Luke Lehman, Charles Eau, Jessica Chisholm, Curtis Shaw, Patricia Harris, Mba, Wendy Kerchoff.
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