Beth Mayo Email & Phone Number

Mechanicsville, Va, Us

Richmond, Virginia Area

As a Health & Physical Education Teacher my goal is to develop motor skills along with proper exercise and eating habits. I organize games and challenges that promote physical activity and help students acquire habits to live a healthy, active life.

Jackson Davis Elementary School

Atlee Station

Guide clients in safe exercise, taking into account individualized physical limitations.• Design personalized training plans for clients based on goals in order to achieve optimal results.• Counsel clients on proper nutrition and exercise habits.• Complete comprehensive individual fitness assessments.• Review and discuss results regularly so clients can track their progress.• Lead group exercise classes while providing clear instructions on proper form and technique.• Ensure proper and smooth functionality and safety of exercise equipment.• Provide exceptional customer service.

Various Local Schools

• Follow classroom lesson plan and teacher instructions in accordance with school guidelines.• Present organized learning materials for students in accordance with approved curriculum.• Maintain daily records including attendance, test/quiz grades, and homework completion.• Maintain orderly classroom with an environment that is ideal for teaching and learning.• Encourage development of students in thoughtful, caring and professional manner.• Assist other teachers with enforcing school rules.• Ensure safety for all students, facility and equipment in classroom.• Provide individual tutoring on daily lesson plans for students having difficulty learning material.

Hartley Family In High Point

• Guide clients in safe exercise, taking into account individualized physical limitations.• Design personalized training plans for clients based on goals in order to achieve optimal results.• Counsel clients on proper nutrition and exercise habits.• Complete comprehensive individual fitness assessments.• Review and discuss results regularly so clients can track their progress.• Lead group exercise classes while providing clear instructions on proper form and technique.• Ensure proper and smooth functionality and safety of exercise equipment.• Provide exceptional customer service.

Greensboro, North Carolina

• Developed and led strategy, execution, analysis, and on-going optimization of Tanger Outlet’s digital marketing programs, driving digital media innovation and design to the overall business and brand.• Lead strategy, execution, and implementation of digital communications including online and social media, including monthly training webinars for field teams.

Richmond, Virginia Area

• Managed development of online marketing assets from creative brief through execution and results within cross-functional teams.• Oversaw the creative development process touching multiple digital channels, including website, mobile, and SEM, while ensuring brand consistency.

• Managed solutions for multiple interactive and mobile technology channels enhancing mobile, social, and online web marketing and communication capabilities and search effectiveness.• Participated in launch of industry’s 1st dynamic mall website, creating a more engaging online experience, connecting shoppers with retailers, and encouraging repeat visits. This game changing website won an industry award in 2012.• Collaborated in development of unique and individual interactive strategies and information sharing channels for all centers in the portfolio ensuring the promotion of marketing strategies that supported corporate branding initiatives and business objectives while providing timely, effective support.• Provided oversight and support to all centers for online SEO / SEM, online advertising and paid search, as well as mobile and social networking initiatives by providing current and accurate information on, and assistance with executing best practices in these media. Conducted monthly training webinars for the field teams providing tips, strategies and best practices which helped propel the company to record breaking consumer engagement results.• Monitored all center websites, e-data bases, and email strategies for necessary and timely updates, providing suggestions for enhancements when appropriate.• Reviewed and analyzed data from each digital channel, developing a consolidated monthly report format which evaluated effectiveness for all centers web, interactive, mobile, social, and email programs.

• Oversaw marketing operations for 3 shopping centers, developing and executing advertising, marketing, and public relations programs.• Reinvented Kid’s Club program by creating weekly interactive events with local community partners and producing weekly newsletter targeting mom’s which drove traffic and helped increase sales in the children’s department.• Assisted in development of first ever social networking site for shoppers, Shoptopia, allowing users to build personal profiles and interact in brand new ways. This program won an industry award for innovation in 2009.

• Coordinated and performed marketing activities for assigned location, assisting with advertising and event planning.• Partnered with marketing team on visual merchandising and public relations, increasing foot traffic and sales for the location.• Provided administrative support for Marketing Department and General Operations, ensuring a balanced budget as well as securing sponsorships which helped offset expenses.

Group Exercise Instructor

Bba, Marketing

Activities and Societies: Alpha Kappa Psi, American Marketing Association

Certified Personal Trainer