Beth Egan Email & Phone Number

At Syracuse University, my dual role as Graduate Program Director and Associate Professor is fueled by a commitment to bridging the gap between academic theory and industry practice. My initiatives include pioneering a course on big data's impact on advertising and leveraging machine learning to decode television audience behaviors. These endeavors underscore my expertise in marketing research and new media, essential in preparing the next generation of media strategists.With 25+ years of experience in the advertising media business combined with my research and teaching, I bring a unique approach to students and businesses alike. It is critical to lead our students in the continuously evolving digital media landscape, programmatic advertising and ensure they're grounded in sound strategic decision making. I am also the author of Media Planning Essentials (https://home.stukent.com/join/165-1D5), the first online, digital-first media planning textbook. This text offers students and entry-level folks alike a roadmap for creating their own integrated, engaging advertising experiences. As a researcher, I am focused on identifying how consumers engage with and interpret branded content through psychophysiological measures. I am also working with folks to apply a machine learning approach to television ratings data to identify predictors of ad retention. I have been a leader in providing strategic communications solutions built on sound business analytics, the understanding of deep consumer insights, a solid grounding in the holistic business situation and delivering creative, unique approaches to engaging consumers. I am passionate about these areas and available to share expertise for your company or your publication. Feel free to reach out here on LinkedIn.

Listed skills include Advertising, Media Planning, Strategy, Integrated Marketing, and 24 others.