Elizabeth F. Email & Phone Number

Chicago, Illinois

• Work directly with the Director of Product Management, achieving annual royalty goals of more than $5.5 million for association affinity program in 2020
• Strategize, develop and promote discounts on products and services available to ABA members from trusted and nationally recognized brands including Mercedes-Benz, Lenovo, Dell, Bank of America, Office Depot, UPS.
• Manage day-to-day contact with nearly 20 participating affinity partners, including their… Show more
• Manage day-to-day contact with nearly 20 participating affinity partners, including their marketing and sales staff, to develop overall marketing strategies and achieve fiscal/quarterly revenue goals
• Oversee creation of all marketing campaigns for a variety of channels, including direct mail, email, social media, digital and print advertising, with an annual budget for marketing of more than $550,000
• Create marketing content independently and work with in-house designers for projects larger in scope. Work with print production experts and general counsel for ensured compliance

Chicago, Illinois

• Managed day-to-day contact with approximately 15 participating affinity companies, liaising with their marketing and sales staff, to develop annual marketing plans/strategies and oversee production of all subsequent.
• Developed all marketing materials across various channels including web and social media, email, print/direct mail, digital and print advertising. Revenue propelled from $4.5 million in 2012 to $5.1 million in 2013 to.
• Collaborated with… Show more
• Collaborated with designers on creative content and created small-scale projects independently. Worked with production vendors, postal experts and general counsel for ensured compliance
• Compiled and assessed monthly analytic reports to determine successfulness of marketing campaigns. Used data to improve future campaigns and to repurpose successful collateral Show less

Greater Chicago Area

• Worked directly under the Director of Communications and Retention to strategize and promote initiatives aimed at retaining and recruiting members of the ABA
• Collaborated with in-house digital and design teams on creative content, online mobility and production for direct mail, email, social media and telemarketing campaigns.
• Identified strategic, targeted marketing campaigns to highlight benefits at each stage of a member’s legal career. Tracked results to determine success rates… Show more
• Identified strategic, targeted marketing campaigns to highlight benefits at each stage of a member’s legal career. Tracked results to determine success rates and ‘best practice’ tips for future campaigns Show less

Greater Chicago Area

• Responsible for all department print collateral, including approximately 100 campaigns annually. Collateral included simplistic inserts, postcards, and self-mailers, to multi-page brochures, catalogs and guides.
• Collaborated closely with colleagues to ensure projects adhered to design, budget and deadline requirements
• With a budget of nearly $1 million, managed the production and distribution of annual member survey. Project included both online and print components for… Show more
• With a budget of nearly $1 million, managed the production and distribution of annual member survey. Project included both online and print components for distribution to nearly 400,000 members
• Directed and coordinated procurement contracting, including RFP’s, and consulted with outside print vendors to handle daily management of marketing projects Show less

Greater Chicago Area

• Responsible for supporting the strategic direction and focus of initiatives, products and services geared towards increased member retention
• Contributed to the development of marketing materials, from initial concept to production, ensuring materials were accurately and adequately circulated to membership of nearly 400,000 legal professionals
• Oversaw website management to certify accessible and navigable web pages related to ABA Membership
• Prepared monthly marketing and… Show more
• Prepared monthly marketing and membership activity reports for both department Director and Chief Executive Officer Show less

Greater Chicago Area