Beth Berg Email & Phone Number

Durham, NC, US

Durham, North Carolina, United States

Our team’s work spans global news and media relations, social media, research communications, crisis communications, oversight of the university’s identity system, digital and creative communications, and more. My role focuses on brand marketing strategy and execution to highlight the extraordinary people and achievements of this outrageously ambitious.

Raleigh, North Carolina, United States

2024 Downtown Advocate Award Winner: Downtown Raleigh AllianceSharing all the stories of what makes Raleigh a great place to live, work, and play. We are re-shaping the way people connect with local government to make it more accessible. This team leads communicators citywide to raise awareness and engagement on topics affecting us all, ranging from.

Raleigh-Durham, North Carolina Area

Brought marketing mindset to City government - branding, analytics, campaigns, and user-centric approach to make it easier for the community to find news and information and interact with us.

North America

After leaving NYC, we took several months to travel across US and Canada in an RV with our 1 and 4 year old boys and Boston Terrier. It was the adventure of a lifetime and brought more intention into the next chapter of my career.

Greater New York City Area

• Workhorse (startup)
• Laid the groundwork to introduce the automotive tech brand to the world, including scope of work, a new strategic positioning backed by a category / competitive audit and consumer research, a new brand identity, brand.
• Led strategic and creative initiatives for J.M. Smucker brands, including Folgers, Jif, Smucker’s and Uncrustables
• Stewarded brands and campaign platforms across all touchpoints, guiding external agency partners
• Spearheaded campaigns to sustain heritage brands (Jif, Folgers) and launch new offerings (1850 coffee, Jif Power Ups)

Greater New York City Area

• Integrated lead for all communications for T.J. Maxx
• Provided strategic leadership, from brand messaging to channel strategy across TV, radio, mobile, digital, and social
• Delivered fully integrated communications plan in partnership with media agency, PR agency and TJX’s internal creative team
• Stewarded brand equity and guidelines across all touchpoints and led operations and best practices
• Pioneered new production model to develop content across platforms more efficiently

Greater New York City Area

Global Business Leader of Hershey @ Havas Creative Group for the Hershey's Sweets & Refreshment SBU, in addition to Hershey's Kisses. Worked on global expansion of core chocolate brands, re-invigoration of brands in declining markets, and leverage of white space opportunities. Spent time doing research and rolling out plans in the following markets.

Greater New York City Area

Led North America initiatives, piloting P&G's "Brand Agency Leader" (BAL) model to provide guidance (strategic, creative, and operational) to all partner agencies in an effort to create holistic campaigns for the consumer and a more streamlined, efficient process for our clients. Also led re-launch of the point-of-market-entry offering (Swaddlers) with the.

Greater New York City Area

Helped lead all North America integrated activity across anti-aging brands (Regenerist, Total Effects, and Definity). Launched Olay Professional Pro-X, prescription strength anti-aging, in both US and Canada, across channels. Moved into upstream work to lead innovation (research, new production concept qualification and strategy) and global best practices.

Greater New York City Area

Led integrated efforts for new product launches that added value to the brand for both retailers and consumers after years of stagnancy and decline. Launches included Tide with a touch of Downy, Tide with Febreze, Tide to Go, Tide Coldwater, and the CSR campaign for Tide "Loads of Hope." Developed best practices for "lead agency approach," partnering with.

Greater New York City Area

Worked on advertising for launch of Cascade 2-in-1 ActionPacs, in addition to franchise strategic and creative work across the franchise (Shine Shield, Complete, Base) to keep this well-established, leading brand fresh.