Passionate, collaborative leader skilled in navigating between creative and strategic worlds, solving complex brand challenges, defining processes, and building and motivating teams. 20 years of private and public sector experience leading local, national and global brands’ integrated efforts, from innovation to consumer research and strategic development to creative and production.Brands include: Tide, T.J. Maxx, Pampers, Jif, Olay, Hershey’s, Smucker's, and Folgers. Now, tackling the huge and fulfilling challenge of implementing the City of Raleigh brand across 25+ departments and service areas, changing the way the community engages with local government. Our team leads communicators citywide to consistently and cohesively raise awareness on city priorities, ranging from affordable housing and climate action to public safety and transit.