Beth Holton Email & Phone Number

Wilmington, North Carolina Area

• Develops vision for and assists in design of displays for trade shows to maximize effectiveness and cohesiveness with overall branding and marketing initiatives.
• Works with vendors to resolve logistical aspects for marketing events.
• Submit purchase orders and invoices to support yearly budget tracking for the department.
• Creates and implements communication materials that effectively promote the company including brochures, company or product fact sheets and one-pagers, digital presentations and promotional items.
• Supports all business units, operations and other company functions with graphic design.

Willard, NC

• Develops and implements thought-provoking and eye-catching marketing strategies to promote both the wholesale and retail companies.
• Creates catalogs, signage, flyers, posters, postcards and email and social media campaigns to facilitate an increase in the sale of over 1,300 products produced by the company.
• Refresh the companies web and social media sites to inform and enhance the conversation between the company and consumers.
• Consults with the marketing team and the sales department to establish and implement a plan for all trade shows and events.
• Redesigned corporate brand identity and created a cohesive look in relation to a retail business established in 2017 and a future endeavor.

Wilmington, NC

• Designed marketing materials that transformed their current new customer packets into a more engaging and informative piece.
• Overhauled the current CRM system by restructuring all current business prospects and integrating new prospects from external sources.
• Coordinated direct mail campaigns by establishing the mailing list, writing the direct mail pieces and processing the campaigns for distribution.
• Collaborated with department management in planning for trade shows, corporate events and all outings sponsored by the company.

Wilmington, NC

• Headed and directed the Advertising Operations department consisting of 2 - 5 full-time employees that supported a team of 8 - 10 sales representatives.
• Encouraged and elevated the skills of my employees related to the layout and design of all products produced internally.
• Facilitated communications with external advertising vendors including printing companies and an outsourced advertising facility.
• Orchestrated the production of all annual and special publications, magazines, wraps and inserts for the company and its customers.
• Created corporate advertisements for external publications as well as logos, sales materials and marketing campaigns for other departments.
• Wrote and edited advertising editorial content and produced photographs and also commissioned freelance writers and photographers to produce material for publication.