• Develops vision for and assists in design of displays for trade shows to maximize effectiveness and cohesiveness with overall branding and marketing initiatives.• Works with vendors to resolve logistical aspects for marketing events.• Submit purchase orders and invoices to support yearly budget tracking for the department.• Creates and implements communication materials that effectively promote the company including brochures, company or product fact sheets and one-pagers, digital presentations and promotional items.• Supports all business units, operations and other company functions with graphic design.

• Develops and implements thought-provoking and eye-catching marketing strategies to promote both the wholesale and retail companies.• Creates catalogs, signage, flyers, posters, postcards and email and social media campaigns to facilitate an increase in the sale of over 1,300 products produced by the company.• Refresh the companies web and social media sites to inform and enhance the conversation between the company and consumers.• Consults with the marketing team and the sales department to establish and implement a plan for all trade shows and events.• Redesigned corporate brand identity and created a cohesive look in relation to a retail business established in 2017 and a future endeavor.

• Designed marketing materials that transformed their current new customer packets into a more engaging and informative piece.• Overhauled the current CRM system by restructuring all current business prospects and integrating new prospects from external sources.• Coordinated direct mail campaigns by establishing the mailing list, writing the direct mail pieces and processing the campaigns for distribution.• Collaborated with department management in planning for trade shows, corporate events and all outings sponsored by the company.

• Headed and directed the Advertising Operations department consisting of 2 - 5 full-time employees that supported a team of 8 - 10 sales representatives.• Encouraged and elevated the skills of my employees related to the layout and design of all products produced internally.• Facilitated communications with external advertising vendors including printing companies and an outsourced advertising facility.• Orchestrated the production of all annual and special publications, magazines, wraps and inserts for the company and its customers.• Created corporate advertisements for external publications as well as logos, sales materials and marketing campaigns for other departments.• Wrote and edited advertising editorial content and produced photographs and also commissioned freelance writers and photographers to produce material for publication.• Established a process for adding content to our corporate web site.