Govtech Australia is making it easier to share and learn from leaders in the sector.Govtech provides ways for existing and emerging leaders at councils in Australia to share their experiences, insights, and knowledge with each other, and the companies that serve them.We believe that by collaborating, we can unlock the full potential of our collective wisdom and drive progress together.

Working with clients to create tailored marketing strategies and implementing solutions based on business needs. Recent projects have included:Content Marketing Strategy and Implementation - topic ideation, content creation (white-papers, blogs, edms, social) and performance measurement.Social media strategy and post creation for businesses and executives.Campaign performance analysis - across multiple channels. Hubspot CRM performance optimisation.Webinar creation - ideation, design, host and amplification

Responsible for developing and implementing online, retail and B2B marketing strategy across Australia, New Zealand and Japan.

Led the Marketing function across Australia, New Zealand, Japan, China, Hong Kong, Malaysia. Accountability for Online P&L and Retail Marketing.

- Managed APAC annual online marketing budget as well as campaign budgets- Developed, and executed a number of strategic marketing plans, including APAC digital marketing plan- Developed content marketing strategy with the communications manager as well as embedded a test and learn approach to implementation and amplification- Created and launched the company’s largest thought-leadership campaign for 2013.- Created global social media strategy along with two other global colleagues- Responsible for five APAC websites, corporate social media accounts, SEO, online lead generation and email marketing campaigns.- Managed and developed two direct reports, one remote (Singapore) and one local (Sydney).

- Planned and managed large multimillion marketing budget. - Developed and executed an annual marketing plan designed to retain and grow the savings customer base as well as fulfil the necessary mandatory requirements.- Managed the below the line agency relationship and created a number of successful below the line campaigns. - Played an integral role in securing dedicated data analysts support for the team resulting in key insights to be achieved informing future campaigns. - Initiated customer research aimed at enriching briefs and informing creative.- Led a small number of employees

- Managed large multimillion pound campaign budgets - Delivered numerous ATL campaigns from brief to post campaign evaluation. - Agreed campaign objectives and propositions. - Selected and subsequently gained senior management endorsement on the best choice of media and creative ensuring marketing activities and execution aligned with business goals. - Utilised a wide range of media including TV, Press, Online, Out of Home, Radio, Cinema, Mobile, Experiential and In-Store. - Worked with a number of celebrities to create strong voice-overs and radio adverts. - Coached and developed other team members when leading on campaigns. - Approved and suggested content for the company website.- Built strong relationships with key internal and external stakeholders such as; IT, Market Research, Marketing Effectiveness, Legal and Compliance, Media Owners, and industry bodies/regulators. - Company representative for ISBA (Incorporated Society of British Advertisers) Radio Action Group

- Project managed through-the-line campaigns as well as point of sale literature for two different financial services brands (C&G and Lloyds TSB). - Regularly collated and presented management information to inform strategic decision-making.- Ensured that the external website contained up-to-date and engaging information and imagery. - Provided direct support to Marketing Manager and had responsibility for managing a direct report.

- Worked within a small satellite office in Bristol for one of the agency’s largest clients.- Took client briefs, created quotes, worked with the studio to brief amends to sales literature and press adverts, also proof read all copy.