Senior strategist fascinated with people and how they make decisions. Believer in System I/ System II. Collaborative, enjoys giving ideas away. Secret weapon: finding ways to bring creatives into the process early.Services/skill sets: Trendcasting/futurism, research design and implementation; pitch strategy development and presentation; purpose and positioning, killer workshop design; outstanding facilitation/moderation.Clients include co:collective (Google, Capital One); Havas (ADP); Pentagram (Warner Bros.); Viacom Scratch (Chevrolet); Victors & Spoils (Müller yogurt, Smirnoff, Cîroc); Walrus (General Mills, car2go, The Trade Desk, Sprout, Burgerfi, Venmo); VMG (Equinox, Just Salad); Faith Popcorn's Brain Reserve (Pepsico); Fahrenheit 212 (Centrum); Ministry of Culture (White Castle); Spring Design (Purple Carrot, Nestle waters, E11even vodka); Interbrand (AT&T); Fortnight Collective (Foodstirs, Helix, Vrbo, Peet's Coffee, High Brew, Hiball, Noodles Inc.), Brand Now (Reese, Ice Breakers, Aleph Farms, Smart Pop, Vitafusion, Animal Pak, Toppik, Sterimar, Musinex, Fannie Mae, Americares, Manna Pro); Citizen Watch; Red Antler (Casper, Juno)

SVA's Master's in Branding, Brand Strategy instructor

Built a Planning Department from the ground up including the creation of Arnold NY's first ever digital strategy offering. Strategy lead on brands across the office including Food/Beverage [Hershey's, Reese's, Mike's Hard Lemonade] Skincare [St. Ives, Noxzema, Simple, Mederma] and Pharma [Alli, Nicoderm]. Strong New Business track record including wins like Mike's Hard Lemonade, St. Ives, Simple, Nexxus and Mederma.

Founding board member of IFD, a non-profit organization that harnesses the power of storytelling to help LGBTQ kids everywhere feel not so alone. Helped develop the IFD brand proposition as well as inbound and outbound content strategy.

Brains for hire. Clients have included McCann Erickson (Coke - global youth trends), Mother (New Balance - target insights development), Cossette (Belvedere - pitch strategy), Zimmerman (Crocs, Six Flags - brand planning) and Grey (Pringles - inter-agency brand leadership).

Pfizer global new product development (uncovering business opportunity, target identification, development of core proposition); lead strategist on Visine.Internally, worked with key members of the strategy department to develop JWT's approach to intellectual property, thought leadership and subject matter expertise.