Beth Kenney Email & Phone Number

Chicago, Illinois, United States

Leading the team responsible for the supervision and oversight of Enova's strategic banking partnerships for the Consumer P&Ls including ownership of service contracts, day-to-day bank servicing operations and process documentation.

Chicago, Illinois, United States

• Manage and optimize over $30M budget for the largest new customer acquisition channel • Coordinated multi-channel marketing launch campaigns for new line of credit product across digital, brand, off-line and partnership acquisition channels.• Routinely forecast quarterly projections for review by C-level executive team that react to business and macro-market changes • Manage multiple third-party vendor relationships through day to day campaign management and biannual executive meetings with all partners.• Lead cross-functional projects with analytics and data services to build and improve reporting to provide increased visibility to leadership team in order to make informed, quick decisions

Chicago, Illinois

• Managed a cross-functional team of vendors, agencies, and business stakeholders launch and maintain multiple offline marketing channels (TV, radio, OOH)• Built and presented business cases to stakeholders for new offline initiatives which included detailed forecasting, budgeting and project timelines

Greater Chicago Area

Primarily managed a cross-functional team of vendors, agencies and business stakeholders to execute over £10 million annual spend on offline marketing channels. While managing the offline marketing channel, I produced and managed the execution of three new TV commercials from budget approval through shoot-week organization and post-production edits.Conducted yearly marketing effectiveness survey among target consumers; analyzed results in granular detail with statistical comparisons and present recommendations for follow year's strategy to executives and peers.

Act as a brand and cross-functional leader responsible for the development of merchandising strategies to drive growth within the Women's Knits category worth over $400 million in annual national sales.Use data intelligence and BI tools to analyze critical sales reporting and react to trends within the business, including promotional & chase strategies, as well as using the information to successfully build future product lines.Actively coordinate with Merchant Buyers & Planning teams to ensure alignment on category financial targets, including sales, inventory, and merchandising strategies. Successfully acted as team lead for 3 months by managing team members, moving the business forward, and working with executive level leadership.

Greater Milwaukee Area

Croft & Barrow Women's Knit Tops Coordinator- Member of a small team responsible for creating, developing and updating a specific product line worth $900 million in national sales. This team is the largest volume driver of women’s apparel.- Execute and manage production of over $800 million of purchase orders annually, placed with an extensive worldwide vendor base- Communicate with vendors daily and maintain a professional relationship at numerous international offices - Intelligently analyze sales results to understand business trends and projections at the style, seasonal and customer choice levels and use the analysis to influence the buyer

Bloomington, Indiana Area

- Spread the word about Procter & Gamble's college platform, ReadyU- Plan and execute guerrilla marketing events throughout the semester at various campus events- Distribute products and samples to event attendees while promoting the Procter & Gamble brands

Auburn Hills, Michigan

- Designed and presented a national strategic program to increase dealership revenue by encouraging dealership participation in Certified Pre-Owned Vehicle program- Created a monthly tracking tool to monitor Total Cost of Ownership of all Chrysler Group vehicles based on in-depth analysis of trends in several categories of data provided by Edmunds.com

• Designed and presented, with a team of four colleagues, a national strategic program to increase dealership revenue by encouraging dealership participation in Certified Pre-Owned Vehicle program• Created a monthly tracking tool to monitor Total Cost of Ownership of all Chrysler Group vehicles based on in-depth analysis of trends in several categories of data provided by Edmunds.com• Coordinated the compilation of MarketCenter supplier materials showcasing supplier offers for new 2013 Model Year marketing promotions that was distributed to 2,600 dealerships nationwide

Vernon Hills, Il

- Launched competitor part number cross reference tables for six product lines to assist customer service sales teams- Managed successful EBay sales and customer service program which generated $10,000 in revenue- Compiled market research reports including monthly sales totals and volumes for each product line, as well as market share percentages and monitored data over time

Job ShadowPrepared thoughtful questions and discussions to discuss with members of the Advisory teamShadowed a CPA professional throughout the day to meetings, conference calls, and other daily tasks around the office

Executed overall program direction, activities planning, communication with parents and staffCoordinated with other camp programs and staff on daily and emergency procedures Supervised 12 primary grade children for 40 hours per week along with two staff members, provided emergency response when needed

• Lead group classes of four to twelve children • Collaborate with a staff of thirty to put on an annual ice show for the community

Kelley School Of Business, Bachelor Of Science, Business; Marketing And International Business

Activities and Societies: Indiana University Dance Marathon (Riley Development Committee Member) - a member of the largest charity.

High School Diploma