Beth Paul Email & Phone Number

Greater Seattle Area

Account Manager and primary point of contact for a book of business consisting of 40+ automotive clients nationwide including high profile dealer groups.Consult with clients to develop and improve marketing plans, expand advertising reach and optimize websites using SEO, SEM, Display, and Re-marketing advertising in order to increase lead volume and.

• Supervised the day-to-day activity of the agency’s premier accounts including FedEx, HCA Healthcare and RR Donnelley which represented 40% of overall revenue
• Managed client assessment, market research and marketing plan development, execution, monitoring and evaluation for recruitment advertising strategies
• Executed all aspects of the advertising process from developing creative briefs and organization of special event promotions to media placement, research and billing
• Purchased advertising from various media sources including internet, trade publications, newspapers, direct mail and radio
• Initiated Google Adwords and SEM campaigns
• Developed media plans, advertising strategies and alternative advertising solutions which drove in $3,000,000 in profit per year

Cleveland/Akron, Ohio Area

Created, coordinated, and executed programming and sales promotions, station events, on-air contests and remote broadcastsDeveloped copy for live and recorded on-air promotional announcementsResponsible for community marketing events and local business outreachDeveloped press releases and public service announcementsDesigned and assembled promotional.