Digital And Social Media Strategist
Clients: PF Flyers, Magners Irish Cider, FusionBrands, ableBanking, VitaminWater, FanTab.• Advised clients on social media best practices and digital trends. • Identified opportunities to expand clients presence across the social web.• Developed long and short term digital strategies to build communities, drive earned media and spark consumer engagement.• Led the ideation and execution of interactive programs including custom applications, contests and games.• Analyzed and reported on consumer and campaign data to identify engagement patterns, gain insight into brand health, and make real-time strategic recommendations to ensure campaign goals are being met.• Created short-form content for social media channels, develop online brand voice and content strategies, plan and manage editorial calendars.• Managed the design and development of social technologies (project managed - 20+ Facebook applications).• Responsible for internal project workflow, reporting and client relations.• Managed Facebook Ad campaigns.• Coordinated Antlerʼs social media presence. Contributed to the company blog, offering insight on digital trends. Provided internal training sessions on social media best practices.