Beth Oliver Email & Phone Number

Estero, Fl, Us

Naples, Florida Area

Marketing and communication consultant; copywriter; promotion, sponsorship and event specialist; project manager. Business Development & Client Services Manager working with award-winning, full-service advertising and PR agency based in Ft. Myers, Florida.Head writer for the 2013 & 2014 Naples Winter Wine Festival, raising more than $12M for children's charities.Director, sponsorship design and negotiation for National Association of Women Business Owners, SWFL chapter.Event/project supervision for the 2012 and 2013 Miromar Design Center's Home Design Show Speaker Series.Focus Group design, facilitation and reporting for private country club community.Creative pursuit fulfilled as jewelry designer for import and boutique sales.

Rhode Island, United States

Elected to Sail America Board of Directors, January 2023. Promoting the health and growth of sailing. The organization is focused on membership recruitment and delivering benefits to its members by providing educational, networking, and best practice-sharing opportunities. We strive to be inclusive while growing the sailing lifestyle.

Fort Myers, Florida, United States

Direct the personnel, services, and special projects of privately-held company providing superior customer experience. Motivate and manage sales team with consistent lead generation and excellent sales conversion. Highly recognized and decorated, category-leading Sailing and Powerboating certification school with outstanding instructional staff. Operates six resort-based locations in Florida and the British Virgin Islands. Develop fully-integrated marketing plan, negotiate and place media buys, provide creative direction and materials. Independently write and distribute all internal and external communication materials. Represent company at all Industry functions and lead community engagement activities.

Ft. Myers, Florida

Member Executive Management team. Led all marketing efforts from strategy, planning, negotiation, placement and reporting for national, regional and local media outlets. Directed vendors and suppliers. Managed website updates and maintenance with assistance of third-party. Reviewed Google Analytics. Wrote weekly newsletter to 38k opt-in subscribers. Managed internal and industry communication. Planned and executed national trade shows and special events. Managed industry relationships with resort partners, Visitor & Convention Bureaus, Chambers of Commerce in multiple regions. Launched new products and locations. Maintained and updated media, industry, and community distribution lists for public reltations annoucements, press releases, event invitations. Elected Board Member of Sail America industry organization.

Fort Myers, Florida Area

I work with America's #1 sailing school founder/owners Doris and Steve Colgate, to direct and manage all marketing campaigns, communications, CRM, publicity, promotions, online/social media, and events for this successful, privately-held company offering comprehensive sailing and boating instruction at six locations. Liaison to premier year-round resort location management at South Seas Island Resort, Captiva, FL; Pink Shell Beach Resort & Marina on Fort Myers Beach, FL; Westin Cape Coral Resort at Marina Village in Cape Coral; the Downtown Hampton Inn & Suites in St. Petersburg, FL; Scrub Island Resort, Spa & Marina, and The Moorings on Tortola in the British Virgin Islands. Celebrating the company's 58th year having taught more than 160,000 adults and families to sail or sail better in certification courses with Offshore Sailing School! We offer team building and leadership development sailing programs, special racing events, and sailing flotilla vacations in exotic ports around the world.

Naples, Florida Area

Relocated to head development of corporate sponsorships and manage member relationships for 501(c) 3 public foundation. Worked with CMOs and executive leadership teams at GE, CVS Caremark, FedEx, HP, General Motors and The Knight Foundation, resulting in successful 2010 and 2011 Imagine Solutions Conferences. Engaged learning and networking among expert speakers and accomplished, private sector leaders led to several initiatives being tested and launched to solve some of society's most critical issues.

Portland, Maine Area

Leveraged travel, tourism and hospitality experience as a small business owner/entrepreneur. Management and P&L responsibilities for a Select Registry property resulted in annual revenue increase of 15% versus industry average decrease of 10% during same period. Increased guest satisfaction from #8 to #2 position on Trip Advisor. Recognized by "Bon Appetit" magazine as the "Place to Stay in Portland, Maine" when naming Portland "America's Foodiest Small Town" in 2009.

Warren, Michigan

Directed and supervised team of 30 in the Promotions, Tour & Event Operations group. Developed and managed large, integrated marketing programs for clients including Chevrolet, U.S. Navy, Wyndham Hotels, Kaiser Permanente, Carhartt. Team executed over 3,000 event days annually. Managed relationships with major sports and entertainment properties, such as The Walt Disney Company, Warner Bros., Country Music Assoc., NASCAR, MLB, the Olympic Games, and "Fashion Rocks/Movies Rock." Worked with celebrities/athletes and major broadcast and print media partners, such as CBS, NBC, ABC and Conde Nast, to name a few. Presented Chevrolet's integrated marketing programs and promotional tie-ins to Executive Producer Steven Spielberg for Transformers film franchise.

On special assignment, consulted with agency's negotiation team to secure new multi-year, multi-million-dollar marketing alliance between agency's global IT solutions client and The Walt Disney Company.

Troy, Michigan

Recruited to develop new business in the Midwest for this Omnicom agency with expertise in sponsorship consulting, talent negotiation, event marketing and promotions. Generated $4mm in new business within 12 months.

Greater Detroit Area

General Motors client requested that InterPublic Group expand my responsibilities beyond Buick to develop and manage corporate entertainment partnerships and marketing programs on behalf of the entire corporation. GM Eventworks (and later, GM R*Works) provided exclusive sponsorship, event marketing and promotional services to General Motors' automotive divisions. Conceived and directed promotional and advertising activities leveraging corporate partnerships with The Walt Disney Company and Warner Bros.; supervised product placement in films and TV shows, including featuring Cadillac and GM vehicles in The Matrix film franchise. Maintained and supervised strategic relationships and themepark attraction displays, including consulting on GM Europe's new strategic alliance with Disneyland Paris, with values exceeding $100M.

Troy, Michigan

Began a relationship with IPG agencies which continued nearly 10 years. First joined Momentum to lead the national promotion agency for Buick Motor Division, working collaboratively with McCann-Erickson. Provided strategic promotion planning, partnership recommendations and execution plans to increase Buick vehicle sales among target audience. Marketing Partners included the PGA, the WNBA, The Walt Disney Company, the U.S. Olympic Committee and National Governing Bodies. Managed agency account P & L and increased revenue 15% versus prevous year.

Windsor, Ontario And Southfield, Michigan

Recruited from the agency by the client to lead the 10-person marketing services team. Added responsibilities as a Brand Manager which led to position of VP, Corporate Marketing. Received "Chairman's Award" for developing and executing "Hiram Walker's Connisseur Collection" Premium Brand consumer marketing strategy. Member of executive team which executed partnerships with Food & Wine (magazine) Classic at Aspen; SoBe Food & Wine Festival; Julia Childs' 80th Birthday celebrations; co-founded DiRONA Restaurant Awards program with American Express, and created hospitality programs for the Olympic Games in Atlanta. Extensive domestic and international travel.

Greater Detroit Area

Senior account executive, producer for Chrysler Dealer New Car Announcement Shows. Account Supervisor for Stroh Brewery Co. Wholesaler Conferences. Produced videos featuring Lee Iacocca, worked with production crews on video training programs, satellite teleconferences, and managed relationships with celebrities for entertainment programs.

Ba, Telecommunications And Marketing

Activities and Societies: Chi Omega sorority, University Curriculum CommitteeOutstanding Chi Omega Senior; one of 25 "Outstanding M.S.U..

Education record