Beth Lowell Email & Phone Number

Orlando, Florida Area

Orlando, Florida Area

> Orlando Sentinel's Director of Marketing for the centralized go-to-market tronc Marketing team.> Collaborated weekly with Orlando Sentinel's Publisher-Editor-In-Chief and Executive Leadership Team to review and plan for operating cash-flow goals.> Project managed launch of and marketing strategy for new online products Growthspotter.com produced $450k in revenue the first three years since launch in 2015, ProsoccerUSA.com and GetHealthyOrlando.com both secured sponsorships totaling $160k at launch in late 2017.> Developed and managed annual expense budget totaling $1.25 million including radio trade and partnerships> Maintained brand integrity for Orlando Sentinel and its ancillary products through review of market-wide messaging, marketing strategy and consistent communication with creative team.> Executed promotional campaigns of 18 Orlando Sentinel Signature events over a two-and-a-half-year period. Helped Events Team Achieve $412K in ticket sales and sponsorship revenue through social media initiatives including paid and organic Facebook posts, email blasts, and Twitter.> Managed Orlando Sentinel Family Fund (501c3) granting $3.2 million over the past three years.> Implemented Tribune’s E-Commerce team in Chicago promotion of original content book sold online through Orlando Sentinel Store. Achieved 239% increase in planned revenue for quarter 1 in 2018.> Oversaw internal communication sent to all Orlando Sentinel employees to improve communication and promote positive corporate culture.

Orlando, Florida Area

I was promoted to Sr. Marketing Manager after working in the Circulation department for eight plus years and reported directly to Vice President of Strategic Marketing.> Developed and maintained brand integrity for Orlando Sentinel and EL Sentinel through market-wide messaging. > Directly responsible for EL Sentinel marketing initiatives and programming. > Provided marketing support to the Advertising Department, Events Team, Editorial and Circulation Departments. > Collaborated with E-Commerce team, in Chicago, to promote online products sold through Orlando Sentinel Store.> Maintained and enhanced strong collaborative efforts with other Tribune business units resulting in improved economies of scale> Preserved logo integrity for the company and its core products through approval of creative collateral> Oversaw $1.8 million annual Marketing budget and tracked expenses

Orlando, Florida Area

Promoted to position after subsequent promotions from Single Copy Marketing Manager (July 2006 - February 2007) and Single Copy Account Representative (June 2005 - July 2006). Reported directly to Vice President/Director of Circulation. > Managed circulation of 37,800 Sunday and 31,710 daily single copy newsletters. > Managed budgets totaling $3 million. > Led a team of 7 professionals responsible for brand integrity for Orlando Sentinel and EL Sentinel through market-wide messaging, all single copy operations and critical marketing initiatives and programming. > Cumulatively saved Sentinel a total of $1.48 million over 8 consecutive years by coming in under-budget for planned expenses:

Orlando, Florida Area

I held the position of Inside Sales Representative> Completed six 40-hour weeks of an intense Advertising, Sales, and Marketing Training Program.> Obtained a 213% growth in Advertising revenue for Kissimmee FL. Directory.> Increased new customer base by 26% through intensive cold calling efforts.> Maintained and cultivated more than 500 existing sprint yellow page directory accounts.> Determined customer’s advertising needs. Provided marketing programs to achieve their desired business goals and increased advertiser’s spending to meet company revenue goals.

Orlando, Florida Area

I was promoted to Business Development Representative after subsequent promotions from Account Manager for Walt Disney World, where I increased product sales by 26% and Account Manager for Lake Buena Vista/International Drive Territory, where I also increased product sales by 22%. > As Business Development Representative, opened 300 new accounts within first 10 months in position> Grew new business by $1.6 million within Orange, Seminole and Osceola counties through cold calling, qualifying accounts and diligently following up on new business leads.> Responsible for complete set up of new accounts from initial contact to hand off to Account Manager.> Provided customer service and resolved issues to existing telemarketing accounts.

Bachelor'S Degree, Business Administration And Management, General, Graduated With Honors

Bachelor'S Degree, Marketing, Graduated With Honors

Education record

Completed Crucial Conversations: Tools for Talking When Stakes Are High, a 16-hour training program which provided valuable tools.