Beth Holets Email & Phone Number

Atlanta, Ga

•Manage and support four Wholesale District Managers who oversee 145+ Nissan and 35+ INFINITI wholesale program dealers in the Southeast Region.•Southeast Region is volume leader in collision purchases and wholesale parts sales.•Produced yearly wholesale collision and mechanical sales growth: 8% + since 2018.•Created dynamic reporting to develop strategic planning that focuses on continued wholesale sales growth.•Conduct bi-annual team meetings to review program dealers and discuss and develop improvement strategies and action plans•Communicate and collaborate with national wholesale team on program elements.

Charlotte, Nc

•Managed and supported 12 Nissan dealers in the Charlotte metro market.•Analyzed repair order growth monthly and consulted with dealers on their marketing efforts utilizing Nissan’s cadence program.•Coordinated joint dealer visits with Dealer Tire representative that targeted specific parts sales opportunities including service lane processes and advisor spiff programs to drive sales.•Created strategic action plans with Wholesale District Manager and wholesale program dealers that included marketing campaigns and creating internal processes in parts that would expedite daily orders to customers. •Produced continued annual growth of parts purchases and parts sales.•Coordinated and planned marketing strategy for dealers that led to the district being #2 in the nation from 2015-2017 in overall customer retention.•Developed selling tools to assist dealers in marketing & selling accessories to new vehicle customers.

Deerfield Beach, Florida

•Managed wholesale and certified collision programs for 176 Toyota dealers•Created & developed parts wholesale consultation program that field team utilized to assist dealers in developing an efficient parts operation while increasing parts sales and profits.•Created and managed reports for the field and executive management to assist with developing strategy to achieve company objectives.•Planned and executed the AAPEX (Automotive Aftermarket Products Expo) trade show that resulted in large parts sales including export sales and led to an Amazon deal.•Coordinated and managed third party vendor, OE Connect, who provided web based price matching wholesale tool to assist dealers in increasing wholesale parts sales.•Created and facilitated region wide dealer training for Toyota’s parts wholesale program.•Developed and managed annual regional incentive trips. Included establishing sales objectives to attain company objectives, communicating program updates and coordinating with the hotel on all details for the incentive trip. •Wrote and produced a customer educational video that was adopted by Toyota Motor North America and Toyota dealers nationally. Toyota Certified Collision - YouTube•Created and facilitated annual Marketing Advisory Board for Certified Toyota Collision Managers that generated ideas to enhance customer marketing.

Pensacola, Florida Area

•SET District Parts Sales Manager of the Year – 2001 & 2009•Managed and supported parts department for 13 Toyota dealers. Increased to 25 dealers in 2008.•Forecasted and established yearly goals for each dealer’s parts department.•Created and implemented with dealer parts managers a business plan to increase annual parts sales.•Analyzed dealer inventory to ensure maximum profitability and an optimal fill rate.•Analyzed & trained dealer service personnel on drive processes to increase OE parts sales.•Planned, implemented and managed marketing incentives with a $100,000 annual budget.•Implemented processes to achieve high customer retention scores. •Created and implemented marketing tools to sell accessories through dealer internal and retail sales leading to the #1 district in PNUR sales two years in a row.•Produced continued annual growth of parts purchases and sales each year.

South Florida

•Managed and represented manufacturer in Lemon Law hearings and arbitrations.•Consulted with dealers and assisted in creating processes to ensure high customer satisfaction scores.•Conducted quarterly meetings with the Customer Relation Managers from 30+ South Florida dealers.•Created and managed district incentives utilizing a $1M annual budget.

Deerfield Beach, Florida

•Created monthly reports for executive management including President of JM Family.•Coordinated and managed sales reports to support the field staff and executive management.

Deerfield Beach, Florida

•Coordinated with Toyota Market Rep designing and merchandising retail facilities.•Created, implemented and managed service maintenance menus in English and Spanish for 176 dealers.•Managed Toyota dealer certification, excellence, and president awards programs.•Managed $1m annual district incentive budgets. •Managed retail contractors assigned to merchandising Toyota retail centers and facilitating selling skills training.

Athens, Ga

Bachelor Of Science (B.S.), Finance, General

Activities and Societies: Scholar athlete - Cross Country, Track & Field. 3,000M Sun Belt Conference Champion + 4 Track & Field Sun Belt.

Associate Of Arts (A.A.)

Activities and Societies: Scholar athlete - Cross Country and Track & Field, All-American Cross Country. 1987 Junior College Cross Country.