Beth Fehrenbacher Email & Phone Number

Austin, Mn, Us

Austin, Mn, Us

Brand Manager for Hormel Refrigerated Entrees and Sides.

Austin, Mn, Us

Manage the Hormel Sides business.

Chicago, Illinois, Us

At ConAgra I've been working to build out my general management and brand management skillsets. Thus far I've had the opportunity to work on a range of brands from premium and super premium to brands focused on kids across multiple channels.Associate Brand Manager – Kid Cuisine & P.F. Chang’s 5/15-Present-Currently manage Kid Cuisine Single Serve Meals Brand, an 11-SKU, $50MM+ retail sales brand with responsibilities including P&L ownership, strategic planning, innovation/renovation, forecasting, and analysis-Executed FY16 business strategy that through Q2 has overcome a 10% yr. over yr. declining trend, driving consumer repeat +2.5 basis points to the highest levels in the latest 52 weeks-Activated kid-focused promotions with top kid brands Skylanders and Hello Kitty, delivering projected incremental retail sales of $500K via food & packaging changes, and shopper marketing executions -Leading go-to-market strategy of 2 PFC appetizer line extensions with upside plan potential of $1MM in FY16 and annualized retail dollar sales of $6MM; on-track to outperform current line average margin percentages by 5+ pts.Associate Brand Manager – Marie Callender’s – Pot Pies, Club Channel Lead 7/14-5/15 -Developed the Brand’s Club Channel Strategy, gaining leadership and cross functional alignment and setting the stage for growth in a company-wide strategic channel-Drove Club Channel Pot Pie success through a price increase and graphics and merchandising change delivering $64MM in retail sales (+11% v. yr. ago, +$3MM v. plan) and $17MM in profit (+13% v. yr. ago, +$2.5MM v. plan)-Led successful commercialization and customer sell-in for new Club SKU, resulting in $3.5MM net sales upside to FY16 plan and expanding the brand’s presence into a growing daypart occasion-Guided PR and social channels brand communications resulting in tighter brand linkage, higher audience engagement and organic Facebook audience growth of 179%

Chicago, Illinois, Us

During my internship at ConAgra Foods I supported the Healthy Choice Brand and gained practical marketing strategy, and P&L experience.-Assessed and defined a brand entry strategy into a rapidly growing adjacent category, including a full category and consumer evaluation, and product and tactical recommendations-Led the creation of a digital banner ad, writing a creative brief, providing feedback and brand direction while gaining cross-functional and supervisor alignment

Minneapolis, Mn, Us

As an ETL at Target I was part of a 3-5 year rotational program where I assisted the Store Team Leader in managing one functional area of the store. I have held both ETL Human Resources (1 year) and ETL Logistics positions (2 years).Executive Team Leader Logistics, Evansville, IN 9/10-7/12- Reconstructed struggling post-remodel process by altering team organization, work flow, and task assignment, raising customer service score by .5 basis points and internal in stock measures by 100% - Captained cross-functional effort to ensure product availability and replenishment for two Black Friday events through detailed alignment and communication, generating combined sales over $900K- Resolved a fragmented team environment through peer collaboration and team leader buy-in, resulting in boosted overall team morale, leadership stability, and clear performance expectations- Fostered store safety culture by executing monthly meetings, creating awareness events and activities, and inducing team incentives; attained over 375 days without injuryExecutive Team Leader Human Resources, Evansville, IN 5/09-8/10- Transformed an underperforming work center by driving effective scheduling, low turnover, and high standards of compliance, exceeding all metrics and receiving recognition from district leadership- Strategically on-boarded more than 40 new employees according to forecasted 4th quarter hiring needs, while keeping turn at 42%, 3% below the prior year and 8% below industry norms- Spearheaded annual store-wide United Way Fund Drive, achieving a 300% increase in donations and 90% participation rate, utilizing innovative messaging, interactive events, and consistent follow-up

Sheer Poetry--Imagine. Create. Express.Co-owner & Inventory Manager, Evansville, IN 8/06 –1/10- Developed and launched a student-run business building a comprehensive business plan, loan application, and investor presentation, garnering $3K funds approval from a faculty board of review- Constructed an inventory tracking database in Microsoft Access to aide in product labeling and managerial accounting, begetting time savings of 50% in both procedures- Achieved profitability within 6 months of operation, through successful niche marketing; recognized as one of the most effective student businesses that served as a template for other student enterprises

Newton, Ma, Us

Evansville, In, Us

Master Of Business Administration (Mba), Marketing

Bsba, Management And Marketing

General Studies