Beth O'Malley Email & Phone Number

United States

Responsible for the national strategy, tactics and marketing plans designed to create interest, engage new customers and demand for brand name clients through the use of internal databases, social marketing, communications and traditional advertising. Oversaw all national agency and vendor relationships to ensure sales are maximized for clients. Serve as liaison between external vendors and clients. Responsible for marketing initiatives and driving revenue as well as increasing profitability for Data Axle and clients.Managed the execution of key online programs including search, display, affiliate and other direct-response channels. Oversaw word of mouth and social media programs. Kept informed of the latest digital and social media technologies. Consistently updated reporting and tracking of campaign performance metrics to understand consumer behavior. Provided recommendations for continuous improvement of metrics which exceeded ROAS goals.

Greenwich, Connecticut, United States

Cultivated strong relationships with key accounts, affording customers with an exceptional level of branding support and client success; main focus on sales of advertising space. Managed the complete sales process, beginning with initial sales call through the shipment of product and post sales follow up. Generated leads that were later converted into sales from trade shows, outbound calling, and product demonstrations. Established and maintained solid customer relationships by utilizing strong interpersonal communication and listening skills. Strategically forecast for product lines and responsible for maintaining and reporting utilization and ROI of product category. Cultivated and maintained key vendor relationships by meeting quarterly to discuss industry trends, referral programs, and state of the industry. Initiated and maintained a sales pipeline and efficiently capitalized on repeat business to increase annual sales and personal goals.