Beth Pope Email & Phone Number

Greenville, South Carolina, United States

Greenville, South Carolina Area

The Marketing and Communications Buyer position handles the purchase of all marketing and communications services for Michelin in the United States and Canada. These services can include Motorsports, Events, Sponsorships, Media, Agency Management, etc.- Analyzed, consolidated and challenged all internal partners’ needs and assisted in the development of specifications.- Identified potential suppliers and managed all RFPs.- Negotiated and established contracts/agreements/purchase orders which legally protected the company and defined performanceexpectations of Michelin’s suppliers.- Facilitated all governance between suppliers and internal business partners.- Ensured that KOIs, deliverables, incentives/penalties, etc. were included in contracts and monitored on an ongoing basis.- Optimized costs, drove efficiencies and created value to help Michelin gain a competitive advantage.- Analyzed the market context for the marketing and communications commodity and researched innovative ideas for the internalbusiness partners.- Assured supplier performance by ensuring supply of services for Michelin operations.- Operated in a matrix environment in Global networks to assist in the definition of Michelin’s purchasing strategy.

Greenville, South Carolina

JMI Sports is the official multimedia rights and corporate sponsorship partner of Clemson University. Operating as Clemson Sports & Campus Marketing, the team works as an extension of Clemson University and Clemson Athletics to expand partnerships with corporate sponsors and enhance multimedia platforms. By creating customized marketing solutions that achieve the unique and multi-faceted business objectives of each company, the team seeks to build valuable long-term relationships between the University and its partners, while enhancing the experience at athletic events, on campus and across all digital platforms.

University Of Wisconsin

Badger Sports Properties (BSP), a property of Learfield Sports, owns and manages the multimedia rights of University of Wisconsin Athletics. We offer corporate customers a multitude of marketing and media sponsorship opportunities that include radio, television, venue signage and event impact and gameday marketing, as well as corporate marketing, promotions, hospitality, print and brand exposure on UWBadgers.com.

Bowling Green State University

Falcon Sports Properties (FSP), a property of Learfield Sports, is the multimedia rights holder and sports marketing arm for athletics at Bowling Green State University. In addition to the radio broadcast programming for BGSU athletics, FSP has exclusive rights for corporate sales of advertising, event sponsorship, game promotion, signage, publications, athletic trademarks and logos, cross-retail promotions, overall marketing partnerships and the development of the official athletic website, BGSUFalcons.com

Missouri State University

• Aided in increasing sponsorship sales and renewals by 110% in the second year of the partnership.• Prospected over 800 new accounts for the athletic department by cold calling and one-on-one sales calls.• Managed over 100+ accounts for MSU Athletics by overseeing all inventory from sponsorship sales, implementing contractual obligations, and coordinating promotional/advertising endeavors for each account at all sporting events.• Compiled needs-based marketing proposals, contracts, fulfillment summaries, and presentations for future and current sponsors.• Increased media food trade and donations from sponsors for all athletic events by 90%.• Developed and managed a staff of 25+ interns and graduate assistants to work all promotional events for the athletic department, sporting events, and office hours.• Oversaw all marketing aspects for the athletic department including posters, billboards, television spots, schedule cards, Kids Club events, Maroon Madness, BearFest Village, Homecoming week, and all game day operations for each sport.• Appointed by the President of the University and the Athletic Director to serve as a subcommittee chair on a Football Task Force.• Managed the production of all sponsored media elements and created television/radio/newspaper formats for each outsourced party.• Ran and executed all game day operations and sponsorship elements for each sport: wrote scripts and timelines for all workers, hired interns for each event, coordinated all pre-game set up including media food and program distribution/sales, led all pre-game and in-game promotions, coordinated all giveaways, and created all sponsorship video board elements.• Managed the creation of all game day programs including advertisement placement and graphic design elements.

• Assisted with the Event Production NASCAR group: responsible for the editing, dubbing, logging, and clipping of video. Assisted with Summer and Winter X Games.• Helped Producers with teases, features, athlete interviews, and SOT full pieces that aired on national television.

Ms, Marketing

Ba, Communications And Theater, Cum Laude

Activities and Societies: Chi Omega Seminole Productions