Beth Porter Email & Phone Number

Chicago, Illinois, United States

Develop and engage 30,000+ technology superstars in McDonald's restaurants across the U.S.Partner with stakeholders to ensure technology in restaurants is running seamlessly, driving the business and allowing us to continue delighting customers.Plan and manage annual technology conference attended by 900+

Chicago, Illinois, United States

Develop and implement strategic communications for McDonald's U.S. Technology Division targeting stakeholders including corporate associates, owner/operators, vendors, and restaurant crews.Write in-depth editorial pieces highlighting key technology initiatives for external audiences.Manage Operations Technology Professional (OTP) program of 28,000+ technology experts in McDonald's restaurants across the U.S.Work with McDonald's leadership to plan, execute, and host annual OTP conference, attended by 1000+ people.

Chicago, Illinois, United States

Managed nationwide PR campaigns for PepsiCo Water+ and Tea brands including bubly, Pure Leaf, and LIFEWTR. Led a productivity initiative to assess capabilities within the PepsiCo Communications function globally.

County Dublin, Ireland

Developed and drove global brand communications strategy and oversight for PepsiCo's global beverage brands, including Pepsi, Gatorade, and Rockstar energy drink. Worked across key markets to launch global marketing campaigns, managed media and talent, and also promoted company-wide employee engagement.

Bangkok Metropolitan Area, Thailand

Led and delivered Asia, Middle East and North Africa (AMENA) transformation communications plans and tactics to keep associates informed and engaged in the business and motivated to drive healthier growth. Key projects included serving as Communications lead within the AMENA Transformation Office for the Global Business Services (GBS) project across all Asia, Middle East and North Africa markets. • Strategic change management and organization design to deliver on value realization. • Stakeholder management and engagement planning. • Supporting functional leaders to identify, align and map activities for migration to GBS. • Change impact assessment, associated interventions and risk management planning. • Coordinating in-market change execution for key transformation initiatives.

Bangkok Metropolitan Area, Thailand

Led internal and leadership communications for PepsiCo's Asia Pacific region, which encompassed 25 active markets covering a population of almost 1 billion consumers.Worked with cross-functional teams company-wide to drive corporate, region, and local business initiatives.Played a key role in region change management efforts, partnering with and supporting senior leaders to deliver the change agenda. Key projects included executing seamless employee communications around a region-wide re-organization, and managing internal and external communications for a joint venture between PepsiCo's Thailand Beverages division and Suntory. Promoted the company's corporate social responsibility efforts, especially with regard to diversity and engagement, environmental sustainability, and employee volunteerism.

Greater New York City Area

Informed, engaged and inspired PepsiCo employees to deliver the company's strategic priorities: brand building, innovation, execution and productivity. Channels included PEPline, the company's daily e-newsletter, videos, and field communications.Partnered with public relations and marketing teams to promote brand activations on Pepsi, Mountain Dew, Gatorade, Lipton and Tropicana. Coordinated employee-focused events celebrating wins, new products or campaigns.Leveraged existing communications channels to help senior leaders tell the story of how the company is progressing against its priorities and contributing to PepsiCo's success. Provided additional executive communications support.Served as anchor for weekly PepsiCo news program, broadcast to associates worldwide.

Greater Chicago Area

Advised and directed the company's call center to maintain high performance standards by adhering to established performance measures while providing excellent service to consumers and minimizing risk to trademarks.Provided consumer feedback and insights to company, field and senior management team to improve policies, product development, and program and packaging designs.Executed strategies for leveraging Consumer Relations in marketing efforts and promoting PepsiCo initiatives to consumers.Represented the company at industry conferences and public relations events.

Greater Chicago Area

Researched, wrote, edited and published Mid-Day, a daily HTML-based newsletter with circulation to more than 12,000 employees that educated employees about internal and external news relevant to the business and industry.Created and executed a company-wide diversity communications strategy.

Chicago, Illinois

Phoned and emailed potential voters and traveled across the Midwest to engage with voters face to face, providing information on upcoming elections and answering questions about the candidate and his policy proposals.

Worked with management to launch and develop strategic content for the Bank's intranet.Organized Bank-wide campaigns communicating benefits changes, staffing reductions and security enhancements.Directed and produced videos and public service announcements advocating financial literacy.

Oversaw the placement and production of multimedia advertisements.Acted as liaison between clients and team members.

Edited and proofread client copy in a fast-paced environment.Assisted clients with writing copy that conformed to Associated Press style.

Wrote, voiced, and produced radio commercials under tight deadlines.Served as emcee at promotional events.

Bachelor'S Degree, Broadcast Journalism

Mba, International Business