Beth Robinson Email & Phone Number

Recruit and work with volunteers to manage boutiques and cafes in residences.Collaborate with lay leaders and committees to plan and execute annual events to honor older adults and raise funds for programs in JSL residences.Work with program and administrative staff to determine and fill volunteer needs in the agency.Raise funds to support agency and activities.

Developed copy to promote products and servicesWorked to promote company to mediaCreated content to boost SEO Developed email content for customer interactionsCrafted content for promotional materials

• Conducted market research on interoperability challenges of all healthcare segments• Collaborated with product teams to create marketing and product documentation• Crafted website content, collateral, and product videos• Supported sales teams with presentation decks

• Managed freelance writers, collaborated with writers on story development and edited content.• Worked with site development team on optimization.• Developed enthusiast voice of site.• Produced video content around off-roading events.• Conducted outreach into off-roading community to develop stories and recruit contributors.• Established relationships with influencers to build links to and buzz around site.

Southfield, Mi

• Worked with sales and medical experts to developed creative copy for print and digital marketing campaigns, and informational and instructional member materials.• Researched health and healthcare topics, conducted key word research and developed original blog content for internal and external audiences.• Served as writer on government programs, pharmacy communications and pharmacy benefits manager transition teams.• Edited and proofread content.

Pontiac, Michigan

Develop leads and write extensive feature coverage including series on local congregations and weekly Unsung Heroes feature. Areas covered include faith community, business, entertainment, and non-profit/volunteer.

West Bloomfield, Michigan

• Curated over 70 film and author presentations.• Planned events with over 10,000 total attendance.• Administered budgets and purchasing.• Managed support staff and coordinated volunteers.• Created event marketing, including email, social media, print and video, increasing ticket sales by 25%.• Developed donors and executed fundraising campaigns.

• Developed story ideas.• Created and executed communications with local religious and interfaith leadership.• Promoted organization to local community.

Ann Arbor, Michigan

• Researched health topics.• Worked with medical and legal staff to develop content for interactive digital health coaching. • Served as editor for team of 10 content developers.• Created standards and style guide, best web practices standards and coaching voice for use in all content development.

Specialize in arts and entertainment coverage.Fashion writer.Feature writer.

West Bloomfield, Michigan

• Partnered with UX designers and developers to redesign and develop UX content strategy for industrial metalworking machinery listing site.• Created marketing campaign for launch of new website including print and digital advertising, direct communication with external stakeholders, media outreach and trade show presence. Generated advertising barters with total value of over $100,000. Designed and executed trade show program that resulted in increase in website traffic.• In previous role as Operations Director, led 15-member international team in execution of business operations.

Created cover stories for publication's monthly Red Thread magazine, as well as pieces for special entertainment sections.

West Bloomfield, Mi

Created brand identity for new businessDeveloped website and website contentWrote and designed printed marketing materialsCreated and placed ads