Beth S. Email & Phone Number

Mclean, Virginia, United States

Advise CEOs and senior leaders on organizational development, performance management, human resources, operational efficiencies, branding and marketing and client relationship management • Lead firm wide business process reviews to uncover inefficiencies and operational breakdowns • Identify systemic problems and capacity management concerns and recommend and implement solutions • Streamline departments to ensure maximum profitability • Advise senior leaders on best practices for managing teams• Design and implement performance management systems • Coach and train employees on leadership, management, capabilities and professional competencies • Identify target markets/customers and lead marketing efforts to capture share • Lead new and existing product and service branding efforts to ensure proper market positioningPRESIDENT, SANFORD SAUNDERS ENTERPRISESIn honor of my late husband (in conjunction with my consulting practice), collaborate with global government and business leaders to promote commerce, trade, the "rule of law", global security threats and social causes such as affordable health care, mental illness and opioid abuse. Additionally, sponsor the Sanford Saunders Scholarship Fund at Johns Hopkins University to provide financial aid to students who need assistance.

Dulles, Va

Managed 36 members of the Recruiting, Education and HR Services teams on behalf of an $800 million design/build electrical engineering company, with more than 2800 employees worldwide • Advised the President and CEO and senior leaders on hiring and retention strategies, succession planning, talent assessment, performance management and competency identification and development • Redesigned the corporate organizational structure to maximize efficiencies and profitability • Created uniform business processes to enhance the employee experience and compliance standards • Developed evaluation systems and career paths for professional talent • Managed strategic relationships with the DOL, DC Apprenticeship Council and NAWIC to ensure proactive advocacy on behalf of the company

Bethesda, Maryland

Managed 46 members of the Implementation, Standards and Market Services teams to ensure seamless execution of high priority brand, F&B, Events, Operations and Engineering programs for over 3300 hotels worldwide • Developed launch strategies and communication plans that align to global brand priorities • Established key metrics and milestones and measure success across functions • Facilitated complex pilots to test implementation plans and communicated results to stakeholders • Created and modified operational standards and processes to align to program execution and QA audits • Implemented new tools and technologies to automate global processes and procedures

Bethesda, Maryland

Directed global brand strategy and execution of key guest initiatives to drive growth and market share to over 650 Marriott, Renaissance and JW Hotels and Resorts, generating over $6B in global revenuesDeveloped 2008 and 2009 brand priorities and hotel game plans to execute key on-site initiativesLead brand voice strategy and collateral development to execute consistent delivery of the distinct brand personality throughout product and service initiativesManaged key initiatives, including product and service signatures, JW fitness standards and prototype development, executive lounge concept design and new collateral and communication elementsLead hotel business positioning process to ensure product and service priorities and capital planning support unique markets and align to customer segments and brand strategyCollaborated with key functional partners to allow for consistent implementation and monitoring

Bethesda, Maryland

Managed 14 direct reports and large cross-functional teams representing Marriott Rewards, F&B, Operations, Marketing, Owner & Franchise Services, Finance and Systems • Defined strategy and direction for complex CRM initiatives deployed to properties worldwide • Defined strategy and direction for CRM initiatives represented on Marriott.com and voice channels • Ensured 7M members were recognized across hotels, voice channels and Marriott.com, resulting in a 20 basis point increase in member satisfaction • Captured 1M incremental preferences from members and achieved 92% preferences delivery at hotels

Bethesda, Maryland

Defined strategy and direction for the Elite recognition program and CRM initiatives to 6M members Managed the implementation of projects supporting our Elite member recognition strategy Managed business process changes including communications, training and marketing effortsEnsured all marketing initiatives were positioned to improve competitiveness and Brand awarenessPrepared communication plans to ensure alignment between all Marriott International departments

Bethesda, Maryland

Managed all marketing and program activities related to Marriott’s Elite recognition program Developed collateral and managed direct mail and internet campaigns targeting Elite membersRecognized High Value Guest potential and devised marketing plans to increase stay activityCoordinated market research efforts to determine competitive threats and obtain member feedback

Mclean, Virginia

Managed relationships with bank partners and implemented internet banking at financial institutionsCreated marketing plans and collateral and developed sales strategies to ensure program advancement

Mclean, Virginia

Consulted within the financial services industryManaged projects involving operational improvements, outsourcing, training and quality management

Washington D.C. Metro Area

Ensured that complex non-standard ARM Mortgage-Backed Security (MBS) deals were flawlessly executed from an operational, credit and legal standpointReviewed loan portfolios to ensure acquisitions met master agreement underwriting requirementsDetermined appropriate credit enhancement structures to mitigate Fannie Mae’s exposure to loss

Washington D.C. Metro Area

Coordinated the development of the first “model” Citibank branch in the United StatesIncorporated advanced technology in order to streamline retail banking operationsUtilized new marketing techniques to effectively promote bank productsManaged daily operations of Citibank’s flagship branchManaged and evaluated large branch staff in sales goals and service and compliance standards