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Experienced Sales and Marketing professional with a proven track record in driving comprehensive sales and marketing strategies, brand development, and successful product launches. Adept at developing mission-driven brand identities, go-to-market strategies, and product messaging. Skilled in market and competitive analysis, identifying sales opportunities, and implementing effective dealer recruitment and retention programs. Proficient in executing inbound digital campaigns and driving brand awareness. Consistently achieved or exceeded sales and market share objectives on product lines with sales up to $150M
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Rheem Manufacturing -
Sales DirectorNortek Global Hvac Aug 2023 - PresentO'Fallon, Mo, UsCreating strategic partnerships with independent HVAC distributors is crucial to drive growth and profitability for NGH and our distribution partners. As the Sales Leader responsible for the Frigidaire HVAC, Maytag HVAC, and Gibson residential equipment brands, I am focused on developing strong relationships as well as the plans and programs needed to support equipment sales and our independent distributor's success. #HVACindustry #strategicpartnerships #salesdevelopment -
Vice President, Sales And MarketingThermolift, Inc. Jul 2022 - Aug 2023Novi, Michigan, UsInnovative Environmentally Responsible HVAC Start Up.As part of the Executive Team, helped develop the company mission and vision, a comprehensive marketing and sales philosophy, strategy, and branding of the organization. Responsible for the execution of all tactics necessary to launch a new company, brand, and drive product sales.Developed new brand identity including logo, taglines, website and branding standards, go-to-market strategy and tactics, product value proposition and messaging. Completed detailed market analysis, competitive analysis, SWOT and product requirements for residential and commercial products to project future growth and identify sales opportunities. Created dealer recruitment and retention program utilizing industry experience, preferred suppliers and competitive data. Includes sales and growth incentives, consumer financing programs, extended service plans, preferred supplier partners and business management tools. Executed inbound digital campaigns to drive awareness and adoption of brand. -
National Account Marketing & SalesDaikin Comfort Aug 2021 - Jun 2022Waller, Texas, UsMotili is a wholly owned subsidiary of Daikin Industries, LTD. Spearhead new account acquisition and cultivate long-term relationship with existing customers. Provide strategic planning and direction for the business and marketing of Motili products and services. Responsible for meeting or exceeding sales and market share goals/targets.Oversee and evaluate market research and adjust marketing strategy to meet changing market and competitive conditions. Forecast and track pipeline growth against the established baseline and account plan.Develop inbound marketing campaigns, identify target customers, develop customer personas, messaging and implement Hubspot email campaigns.Develop new campaign messaging, marketing collateral and website enhancements for customer acquisition, Direct Supply program launch and other initiatives. -
National Account Manager - Builder SalesDaikin Comfort Dec 2017 - Jul 2021Waller, Texas, UsDrove eastern US, large national and regional single family builder sales profitability through new customer acquisition opportunities, customer specific pricing and rebate programs and distributor price maximization. Responsible for customer satisfaction, product recommendations/system requirements and cross functional sales process management with local distribution outlets.Managed a portfolio of over $100 million in annual sales with increased YoY sales in each of last 4 years.Authored “Builder Sales Playbook”, an independent Distributor sales enablement tool. Orchestrated builder related trade show & conference activities including identifying prospects, scheduling meetings, and conducting sales follow up. Implemented Showpad email communication tool to track and improve communication effectiveness.
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Senior Marcom ManagerDaikin Comfort May 2015 - Nov 2017Waller, Texas, UsOwned the public relations strategy, plans and content for Goodman and Amana brand heating and air conditioning representing $2B+ in annual sales. Led cross-functional teams and coordinated efforts to deliver comprehensive brand messaging, product launch messaging and product adoption within distribution channel.Delivered MarCom materials including press releases, articles, thought leadership pieces, speeches, video scripts, brochures, presentation content, web content and collateral, technical white papers and internal communications.Led 15-person media team for $420M facility grand opening event. Efforts resulted in company and event mentioned in more than 50 local, regional and national news outlets achieving 12M media impressions.Championed 6-10 large customer acquisition meetings annually. Set meeting objective and conversion goals, meeting agenda, brand and product messaging, structure and coached designated presenters. Well-seasoned public speaker presenting 6-10 times per year to large customer audiences of 300+ attendees.Direct Reports: One Graphic DesignerAgency Partnerships: Pierpont Communications, Company of Others, Yellow Submarine, TexStar Productions, 20/20 Exhibits, GRIT Productions, and Skyline
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Manager, Marketing Programs And PromotionsDaikin Comfort Mar 2012 - May 2015Waller, Texas, UsDrive national, regional and seasonal sales, revenue and market share for three brands through various programs, promotions, cross-sell and up-sale campaigns. Develop B2B and B2C marketing/sales promotions and programs utilizing competitive analysis, business growth opportunities, industry trends and product positioning. Manage $2M annual promotional budget.Supervise digital marketing manager responsible for social media initiatives including Facebook and Twitter.Direct Reports: One Digital Marketing AnalystAgency Partnerships: Brand Muscle™, Modern Marketing Concepts, Inc., Brand Junkie, 360 Incentives, Southwest Precision Printing, BI Worldwide, Digital Blue Print Solutions.
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Commercialization ManagerIngersoll Rand - Trane Jun 2010 - Feb 2012Davidson, North Carolina, UsDevelop, recommend and deploy strategic vision, communication plans and new product commercialization initiatives.Deliver sales and marketing tactics (both B2B and B2C) for all new product launches; each with a $300K - $600K budget. Established a new product development (NPD) Commercialization process to improve satisfaction with new product launches, Commercialized five major new products representing $100M in annual sales.Successfully re-launched a $20M NPD that mitigated $5M in projected loss revenue.PR and agency relationship management.Direct Reports: One Marketing AnalystAgency Partnerships: Carmichael, Lynch, Spong PR, Darkhorse Creative, JLA Strategic Research, LLC, NameStormers®, Video Magic, Pretty Incredible Communications, The ACT Group, Inc. -
Product Marketing ManagerIngersoll Rand - Trane Nov 2006 - Jun 2011Davidson, North Carolina, UsProduct Manager for Dealer Design Silver Medal Award Winning Product LineOwner of multi-generational product planning, product roadmap and lifecycle execution for two product lines with 10 major product groups representing $180+M annual gross sales. Product strategist delivering the right product at the right time through prioritization of customer and product requirements. Define core product positioning and messaging for dual brands, distribution channels and consumer marketing.Partner with sales, brand marketing and channel partners to ensure market share, revenue and customer satisfaction goals were met or exceeded.
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Product ManagerSuddenlink Communications, Formerly Cox Communications Aug 2005 - Nov 2006St. Louis, Mo, Us
Beth Stevens Skills
Beth Stevens Education Details
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Western Michigan UniversityMarketing -
Lake Michigan CollegeTransferred To Western Michigan
Frequently Asked Questions about Beth Stevens
What company does Beth Stevens work for?
Beth Stevens works for Rheem Manufacturing
What is Beth Stevens's role at the current company?
Beth Stevens's current role is Sales and Marketing Professional.
What is Beth Stevens's email address?
Beth Stevens's email address is be****@****ili.com
What is Beth Stevens's direct phone number?
Beth Stevens's direct phone number is +171382*****
What schools did Beth Stevens attend?
Beth Stevens attended Western Michigan University, Lake Michigan College.
What are some of Beth Stevens's interests?
Beth Stevens has interest in Overall Fitness Training, Boating, See 1, Wake Surfing, Fashion, Anything Outdoors Or Active, Nutrition, See Less, Waterskiing, Running.
What skills is Beth Stevens known for?
Beth Stevens has skills like Product Marketing, Product Management, Competitive Analysis, Product Development, Cross Functional Team Leadership, Marketing, Strategy, Business Development, Marketing Strategy, Leadership, Market Planning, Brand Management.
Who are Beth Stevens's colleagues?
Beth Stevens's colleagues are Marc Van Heesewijk, Stephanie Mcclure, Francisco Eliud Peña, Terrika Dinkins, Tamika Mckaney, Michael Pearre, Elysees Everage.
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