Responsible for driving brand strategy, protection and integrations across the organization.

Responsible for overseeing the brand strategies, research and development of the Driven Brands portfolio of companies, including Meineke, Maaco, 1800Radiator, Merlin and Pro Oil.• Oversee research and development of brand strategies• Develop creative brand campaigns• Research and develop in-center design and brand experience• Develop Driven Brands company brand strategy• Develop brand extension research and trial• Oversee emerging brands and integration of company acquisitions into Driven Brands portfolio• Manage all internal communications for brands• Develop franchise sales and education tools for brands

Responsible for branding and strategy with specific efforts to optimize customer acquisition and retention for over 900 North American Meineke Car Care Centers.• Develop and oversee integrated marketing communications strategy for 900+ location franchise system• Manage multi-million dollar annual marketing budget• Develop annual strategies and tactics for retention and acquisition• Develop and produce national television spots• Oversee National television media buys• Oversee National direct mail buys• Create and implement brand building tactics for over 900 Meineke Car Care Centers• Create promotions to drive sales• Manage CRM strategy and implementation• Manage vendor relationships• Oversee internal and external communications for the Meineke system

Managed the branding and strategy for 32 AAA owned and operated centers, with specific emphasis on in-center branding and customer experience marketing.

I worked specifically with in store marketing for the 32 AAA centers in North and South Carolina. My primary focus was planning and implementing monthly promotions and keeping the in store marketing collateral seasonal.

• Company Branding• Brochure Design• Logo Design• Cover Page Design

• Feature Writing• Press Releases• Interviews• Media Relations