Betsi Roach, Mim, Cae Email & Phone Number

Saint Paul, MN, US

In this new and innovative role, I provide executive and strategic oversight to the Shared Services unit of the Center for Member Practice Groups. (For those of you in the association space, think "association management company within the ABA.") I'm responsible for developing and delivering a shared services staff team to improve the effectiveness and.

Washington, District Of Columbia, United States

• Led the Board of Directors to execute and evolve CLOC's strategic plan.
• Drove membership growth and diversification.
• Collaborated with other industry players and organizations to ensure CLOC remained visible and relevant across the full spectrum of the legal industry.
• Led staff and volunteers to deliver programs and services; tracked effectiveness; and ensured alignment with the organization's mission, goals and objectives.
• Enhanced the visibility and reputation of CLOC to ensure increased participation of existing members, attraction of new members and overall sustainability of the organization.
• Identified new opportunities and influenced the future of the organization in support of CLOC's mission.

Chicago, IL

• Responsible for operations, staff and culture of organization – conferences, marketing and communications, education, sponsorship, technology and membership recruitment and retention.
• Grew association from $2.5m revenue and 2,500 members to $6.2m revenue and 4,200+ members while positioning the organization as the authority in the legal industry and the members to drive law firm growth and improve.
• Led Board of Directors in transformational change, from an operational board to a strategic board, through governance education, strategic reading, facilitated discussions and oversight of long-range strategic.
• Identified opportunity to target and integrate a new demographic of 150+ pricing professionals into organization. Integration led to 150+ new members, new content and education via webinars and an annual legal pricing.
• Facilitated expansion by leading transition of the organizational structure from 19 chapters to 8 regions, thus increasing member value and operational efficiencies while furthering the reputation and reach of.
• Redesigned planning and implementation processes of Annual Conference which reduced financial risk to the organization while doubling the number of attendees, sponsorship dollars and total event revenue over seven years.

Chicago, IL

• Directed overall operations for the world’s largest membership association of lawyers practicing in the field of intellectual property law – nearly 20,000 members. Areas of responsibility and oversight included.
• Initiated and developed relationship with ABA General Counsel’s office and the ABA Standing Committee on Amicus Curiae Briefs, thus leading volunteers in the filings of multiple amicus curiae briefs with the Supreme.
• Primary contact for volunteer leadership – Section Officers, Council, 8 Divisions and over 60 committees.
• Prepared and managed annual budgets of $1.8 million.
• Managed full-time staff of 6 in Chicago and part-time Legislative Consultant in Washington, D.C.
• Collaborated with members on re-branding the Section’s image. Included managing the logo selection process, outside designers and production firms and implementing a new look for Section’s brochures and publications.

San Francisco, CA

• Principal contact for 6 Practice Group Chairs to guide development and implementation of annual group and individual attorney marketing and business development plans.
• Led Business Department Chair, Litigation Department Chair and Marketing Partner in long-range firm management and departmental planning.
• Developed training and education programs, for 45 partners and 35 associates, including introduction of new firm logo and marketing and promotional materials.
• Managed and held accountable for $750,000 annual marketing and practice development budget.

Chicago, IL And San Francisco, CA

• Managed network of 185 accredited investors who combine venture capital and private equity to mobilize capital to minority and women-led businesses.
• Worked with Board of Directors to develop and implement long-term growth strategy of organization.
• Directed comprehensive operational structure of organization, including member retention services, public relations, legal and accounting systems.
• Responsible for leading the marketing, development and execution of 2 national conferences and 8-10 regional meetings each year. Included creation and production of promotional brochures and programs.
• Prepared and managed annual budgets of $400,000 and supervised outside sub-contractors and vendors.

Minneapolis, MN

• Led a team that planned and implemented over $12 million annually in incentive promotions for outside companies to use in motivating their sales force.
• Maintained account relationships for Rubbermaid, Heinz, National Guardian and Glidden that resulted in renewal programs of $6 million annually.
• Managed P&L activity for all client account (Promotion, Recognition, Administration, Gift Certificates and Merchandise) and all departmental budgets.
• Created copy and design for promotional materials – including brochures, program announcement pieces and 3-dimensional mailers.

San Diego, CA

• Proposed and authorized licensing, programming and promotional plans for international fitness organizations, continuing fitness education to 2,000 international instructors.
• Developed and promoted continuing education in the fitness industry, increasing international membership by 1,000 members.
• Liaison with International Directors of Nike, Inc. in negotiating and executing sponsorship contracts.
• Planned and directed European conference for 700 fitness professionals, including training and supervision of 85 operational volunteers. Managed various aspects of conventions in Canada, Brazil, Argentina and Italy.

Minneapolis, MN

• Trained Agency Owners, Field Managers and Representatives via presentations to Home Office Schools.
• Analyzed past and future earnings potential, authorized loans and reviewed credit status.
• Trained and supervised new department employees.

Minneapolis, MN

• Managed financial compensation package for New District Representatives – included maintenance, balancing and adjustments for over $14 million annually in commissions.
• Trained and supervised new department employees.
• Principal contact for 1,500-member field force with commissions inquiries.

Master Of International Management

B.A., Linguistics, Foreign Languages

Liberal Arts, Russian

Education record

Graduate of SmithBucklin’s Leadership Learning Forum, an intensive 12-month program that each year stimulates and inspires the individual.