Betsy Reyes Email & Phone Number

I led customer experience and service design projects for diverse clients in the financial, healthcare, and tech industries. I helped clients understand their customers through qualitative research studies, uncovered opportunities for improving the customer experience through journey mapping, improved their internal processes for delivering programs through service blueprinting, and developed a human-centered mindset in organizations through ecosystem mapping and co-design workshops. • Led iterative customer experience, research, and service design projects, collaborating with multidisciplinary teams across design, UX, tech, data, operations, marketing, and leadership• Managed small teams of 1-2 internal researchers plus client core teams, and led client communications around scoping, project goals, phases, and oversight resulting in clearly articulated projects• Designed project plans and methodologies to meet the needs of each client, taking into account their context, problem areas, and desired outcomes• Engaged both internal and external stakeholders across silos during discovery, context, ideation, and training activities in order to gain stakeholder buy-in and generate solutions that could be acted upon• Articulated a systems approach to complex problems, helping clients prioritize efforts to address root problems, both short- and long-term, and find key metrics to measure results• Drove client retention by providing quality outcomes and deliverables and building ongoing relationships with clients — 85% of projects were from return clients• Created and orally presented design artifacts and written reports to drive service delivery improvements, align stakeholders, communicate findings, and upskill client CX teams• Led internal projects, talks, and workshops to continually develop a human-centered, supportive, trusting culture and onboarding process among the experience team

Portland, Oregon Area

Operating a design practice as a Graphic Designer and Experience Designer, I scoped, designed, and produced a wide variety of print, physical, and digital collateral for retail, healthcare, and non-profit clients. I developed branding strategies, communications materials, museum exhibitions, and marketing campaigns, among other things. Clients include Second Story Interactive, Oregon Museum of Science and Industry, Jacobsen Salt Co., Nike, and Daily Tous les Jour.• Conceptualized and led the rebranding and redesign of packaging of the full product line of a national salt and seasoning retail company• Developed design concepts, story, and installation designs for an exhibit about nanotechnology for local science museum OMSI; conducted interviews with scientists and collaborated with tech and science institutions to develop the exhibition• Designed communications strategies,marketing collateral, presentations, publications, reports, and exhibition experiences for non-profits, cultural institutions, retail, and businesses• Led project research efforts, synthesized findings, and formulated insights that informed design concepts• Presented design iterations to clients and integrated client feedback and constraints• Collaborated with interdisciplinary teams, outside stakeholders, vendors, and client-side representatives to design collateral, products, packaging, or exhibitions and have them produced, fabricated or printed• Scoped and managed projects from conceptualization to completion, including estimates, budgets, time schedules, and production

Portland, Oregon Area

Lead vocals, songwriter, guitarist, tambourine player, and harmonica player with blues/roots band Logger's Daughter. We've released one album and played all over the Portland area.

Portland, Oregon Area

Shared the story of this food hub through newsletters, social media, events, and operational strategy. Updated and modified website through Weebly CMS platform. Used MailChimp for newsletter creation. Wrote copy for website, newsletter, and other collateral. Utilized consistent branding across various marketing collateral.

Ellensburg, Washington, United States

Followed my passion for local food systems into a farming apprenticeship.

Portland, Oregon Area

Portland, Oregon Area

Intern for LAIKA's marketing/branding department working on client briefs/pitches/presentations, project briefs for in-house teams, web updates and social media, and other internal projects.

Portland, Oregon Area

Cheonan, Chungcheongnam-Do, Korea

Taught English as a second language to children ages 5-14 at an English Language Hagwan (supplementary school). Managed my own classroom and developed curriculum based on a set of prescribed workbooks. Learned to read Korean and speak basic directions, formalities, numbers, etc.

Redding, California

Assisted in two adult ESL classrooms. Facilitated small groups or split classroom sessions. Worked with high school level to elderly folks of all different skill levels. Managed challenge of having varying skill levels in group sessions. Conducted one-on-one tutoring with individual students. Built camaraderie and friendships with students from several different countries representing almost every continent.

Master Of Arts - Ma, Design Systems

PNCA's (Pacific Northwest College of Art) Collaborative Design and Design Systems program start with the end in mind: to produce creative.

Associate Of Arts And Sciences (Aas), Graphic Design

Bachelor'S Degree, English Language And Literature, General, 3.7 Gpa, Magna Cum Laude

Activities and Societies: Intentional community housing (for select students) • Involved with Isa Mu Kappa, international student.