Betsy Segers Email & Phone Number

College Station-Bryan Area

Houston, Texas Area

• SnacKit Owner/President of SnackIt - SnacKit provides 3rd party logistics, inventory control, and convenient packaging of pre-assembled snacks for blood drives
• Built a B2B brand from concept to sustainable cash flows, reaching $750K in annual revenue and selling the company for 4.7x the purchase price
• Created sales tool to evaluate potential savings by switching to SnacKit vs. current snack kitting processes, quantified savings equaling 11% overall cost
• Developed and executed marketing strategy including development of brand name, logo and all marketing materials (website, marketing videos, and conference materials)
• Redesigned product packaging to improve usability for end-users consolidating snack expiration dates and addition of built-in display/serving tray. As well as improved pack-ability of box to streamline manufacturing.
• Negotiated supplier contracts directly with food distributors (Sysco Foods/US Foods), Food manufacturers (PepsiCo, Kellogg, General Mills, Mondelez International), and assembly contracts with assembly/fulfillment houses.

• William Cole CompaniesWilliam Cole Inc. is a commercial real estate and golf course management company with operations across North AmericaSales Director
• Managed three Sales Membership Directors across three golf courses, coaching the salesforce on daily planning and broadening their potential contact list
• Developed marketing strategies to increase member engagement including personal outreach based on online touch points, new promotions, and the introduction of novel golf events
• Introduced the sale of digital banners on golf cart GPS systems creating over $3K per month in new revenue
• Implemented new member management system resulting in the identification and elimination of non-paying members, roughly 10% of membership base

Houston, Texas, United States

• DS DESIGNS, INC., Houston, TX 2000 – 2004DS Designs is a family owned and operated flower shop with a focus on serving local Houston Area funeral homesOwner/VP of Marketing
• Developed marketing and advertising strategy for the newly formed company including brand development, advertising copy and acted as the spokesperson
• Negotiated and purchased inventory for Flower Shop retail showroom
• Co-Managed day-to-day operations of retail and B2B business including and management of 4 employees
• Sold business after 10+ years of profitable operation

Houston, Texas, United States

• IKON was the world’s largest independent provider of document management systems, copiers and services Sales Manager (1998-1999)
• Managed and trained a team of 8 sales reps on product knowledge and sales techniques including assisting new reps on sales calls while maintaining quota in sales territoryAccount Executive (1988-1998)
• Managed sales territory through new sales generation (cold-calling) and generated leads from current customer base consistently exceeding sales quota by 140% each year
• Awarded Annual Platinum Sales Award in recognition of highest percent to quota in retail division 7 times (over 40 reps)
• 3 time Golden Eagle Award recipient in recognition for being top 3% of all Canon Copier sales representatives in the USA

Bba, Business - Marketing

Education record

Texas Real Estate Licencse