Betsy Bender Email & Phone Number

I’m a versatile multimedia professional with extensive experience in digital, print, learning and development, media relations, marketing, and television production. I’ve had the privilege of working across the technology, entertainment, travel/tourism, sports, and nonprofit sectors, partnering with organizations like ESPN, CBS Sports, the International Tennis Hall of Fame, and more. My career has taken me to eight countries, where I’ve successfully led collaborative efforts to package partner content, enhance strategic partnerships, and execute integrated marketing plans. Skilled in managing multiple projects under tight deadlines, I excel at creating compelling copy, developing marketing collateral, and driving impactful cross-promotional opportunities.Areas of Expertise: • Develop and manage content strategy, editorial oversight and creative materials for internal and external-facing digital platforms• Integrate storytelling skill with SEO knowledge to craft engaging copy, interactive content, eNewsletters and social media messaging to advance clients' reputations, brand identities, lead generation and demand generation strategies• Experience with content management systems (CMS), social media dashboards and analytics tools• Create and implement editorial calendars, marketing plans, advertising campaigns, collateral materials, budgets and resources• Manage content and production teams to redesign websites, including creating sitemaps, wireframes and information architecture• Negotiate and activate sponsorships, partnerships, vendor and advertising contracts• Entrepreneurial spirit with extensive domestic and international travel experience, including hiring, training and managing teams comprised of full-time, freelance and remote staff

Listed skills include Blogging, Media Relations, Copywriting, Public Relations, and 11 others.