Betsy Glickman Email & Phone Number

Dallas/Fort Worth Area

Greater Boston Area

Dallas/Fort Worth Area

Recent Clients:- Homebrew Creative: developed marketing content for promoting the merchandise of popular music artists to retailers- Idis Technologies: developed and edited various content for promoting an innovative smartphone application; included in-product copy as well as marketing collateral and web content

Dallas/Fort Worth Area

- Wrote creative copy for web, social media, and email channels to promote local music and nightlife events for DoStuff Media’s Dallas website- Supported team in developing editorial content, such as unique event lists

Dallas, Texas

- Planned 49 concerts annually as part of Jazz in the Atrium, a weekly music series that was named "Best Jazz Venue" by the Dallas Observer in 2014- Collaborated with community partners and cultural organizations to present public performances, lectures, concerts, and theatrical readings at the Museum; these included The Dallas Opera, Fine Arts Chamber Players, Undermain Theatre, Dallas Architecture Forum, Dallas Neo-Classical Ballet and others- Coordinated performers, artists, and other activities for the monthly Late Nights at the DMA

Greater Chicago Area

- Developed email campaigns from concept to completion, including writing and coding emails and landing pages as well as distributing campaigns via Eloqua marketing automation software- Identified opportunities for optimizing campaigns through regular A/B testing; improved reporting processes with new lead categorization structure- Partnered with IT team to manage data integration between Eloqua and Microsoft Dynamics CRM; significantly reduced routing time for new business inquiries by 75%, helping sales reps follow up on leads sooner- Worked with digital agency to manage and optimize Cision's PPC program; improvements included a 41% reduction in the landing page form length, doubling the number of unique landing pages in the program, and implementing a form spam filter- Managed company's content amplification program, helping to significantly increase traffic to Cision's blog content

Greater Chicago Area

- Blogged about bands for Chicago entertainment site, including artist Q&As, show previews, and show reviews- In 2012, the site was voted as Best Nightlife Blog in the Chicago Reader’s “Best of Chicago” poll.

- Created automated, lead nurturing email programs using Eloqua to help accelerate online sales, increase new customer getting-started success, and re-engage dormant prospects of NI’s core product line- Monitored worldwide database of contacts to determine relevant markets for program adoption - Wrote compelling, personalized email content to drive engagement- Led a strategy team focused on increasing the conversion rates of NI’s new e-marketable contacts

- Managed the creation of print and web design projects in company’s in-house creative agency; ensured projects were completed on time and budget and met brand and creative standards- Created and maintained process documentation for maximizing efficiency; integrating print and web designers on projects; and streamlining the translation of deliverables in 20+ languages- Worked directly with clients to understand their goals and ensure they were reflected in the final deliverables- Managed weekly strategy for ni.com home page promotions, including four feature graphics and one featured video; coordinated strategy with other branches for 8 additional languages- Worked on cross-functional team focused on establishing copywriting best practices for Marketing Department

- Coordinated writing, editing, design, and advertising staff to navigate magazines through the design and editorial processes- Wrote articles and copy for Texas Music magazine, the official programs of the Austin City Limits Music Festival and Lollapalooza Music Festival, and other custom projects- Supervised day-to-day office administration; recruited and managed interns- Maintained subscriber and advertiser databases; implemented Salesforce CRM system

- Managed and prioritized company news plans, including more than 140 press releases annually- Trained and mentored team of five PR writers- Created and managed the approval process for third-party news releases, case studies, books, and quotes to ensure proper positioning and branding of NI