Betsy Harbison Email & Phone Number

Remote

New York, Ny (2017-2019) + Remote (Washington, D.C. 2019 – 2022)

• Leads all digital marketing for a premier energy and water management and construction company• Delivered website redesign of brightpower.com (launched February 2019)• Researches and secures sponsorships, manages logistics, and manages marketing materials for external business development events• Collaborates with sales and implements email campaigns segmented by market type and business problems/goals• Drives internal thought leaders to create blog content and speak at events• Placed original Bright Power-authored articles in New York Real Estate Journal, two of which were ghostwritten for the thought leaders• Manages external vendors including website developer, PR, graphic designer, and copyeditor• Contributes to RFP and grant responses, including the development of marketing plans, copywriting, and copyediting• Designs, writes, and distributes monthly external newsletter to 12,500+ contacts• Develops and executes digital marketing plans for large RFP responses and grants, managing upwards of fourteen projects' marketing plans with different customers and partners• Creates and updates customer personas for three unique business units with over four different buyer types• Creates and updates Ideal Customer Profiles (ICP)Internal Communications & Culture• Creates and distributes a weekly internal newsletter with ~85% weekly open rates • Manages the monthly company meetings, including topic selection, speaker management, slide creation, collection of audience feedback, and distribution of supporting materials• Founding member of Bright Power's Diversity, Equity, and Inclusion (DEI) initiative, AMPS (Alliance for Multicultural People in Sustainability)• Co-Leads the Women of Bright Power community, which focuses on the professional development of female-identifying employees• Leads the AMPS Education Committee, which focuses on sharing DEI materials internally• Created and distributed the organization's first DEI survey in November 2020

• Advises on digital and events marketing strategy• Creates and executes social media and SEM testing strategy• Writes and edits blogs• Builds and manages internal influencer, podcast, and press databases• Consults on brand identity

Yonkers, Ny

The Energy Project is a boutique consulting firm committed to fully fueling the world’s most forward-thinking companies. We teach people to more skillfully manage their energy to unlock their vast untapped resources by integrating insights from physiology, neuroscience, and psychology. We help leaders to become Chief Energy Officers. And finally, we work with organizations to continuously evolve their perspective and challenge their assumptions so they can solve increasingly complex problems.• Managed re-branding efforts in 2017 including a new website build, complete overhaul of all marketing + sales collateral, and repositioning.• Saw a gap in current product offerings, proposed the product, conducted market research, recruited an Advisory Board to help guide building the web application, secured a technology partner to develop and bring the product to market. The product was launched in Fall 2015.• Developed, managed, and executed marketing plan for another most emailed articles of the time, "Why You Hate Work," resulting in managing major media appearance and interview requests and 2x website traffic.• Assisted in launching the collaborative study between The Energy Project and HBR.org, developed, managed, and executed marketing plan that drove over 19K respondents to the survey.• Created, planned, and executed high-level sales leads event in November 2014 to mark the unveiling of a full whitepaper report outlining the findings of the survey.• Developed and implemented inbound lead capture system to track leads during the handoff from marketing to sales.• Collaborated with sales and implemented drip campaigns segmented by industry, position, and business problems/goals.• Created first company podcast in coordination with a larger thought leadership initiative that launched July 2017.• Created a new product within the consulting practice utilizing extensive brand assets and content to support the learnings within client organizations.

Yonkers, Ny

• Managed all digital marketing for an elite B2B professional training and management consultancy.• Developed, managed, and executed marketing plan for the most popular business opinion article of the time, "Relax! You'll Be More Productive," written by President & CEO, Tony Schwartz.• Lead complete rebranding of theenergyproject.com and served as main point of contact for web agency.• Centralized all global assets in a user-friendly portal, in addition to centralizing all global websites, to allow for brand alignment and greater control for global headquarters.

Greater Philadelphia Area

• Reduced expenses in assigned events by 36%. • Increased revenue by 7% in a formerly stagnant event. • Managed 6 events ranging in size from 193 participants to over 6,000 participants raising over $1,000,000. • Managed 75 staff members in a region-wide recruitment effort. • Developed the first social media plan for a 6,000 participant event and for a product sales campaign.

Greater Philadelphia Area

• Managed relationships with university, local area and national advertising customers. • Sold ads to university and national customers. • Daily Pennsylvanian Alumni Association database and mailings manager. • Managed Daily and Weekly Pennsylvanian subscriptions and mailings. • Received Business Staff Member of the Year Award in December 2006.• Served as Production Manager and Advertising Manager for the Summer Pennsylvanian (the summer-time publication) in 2006