Betsy H. Email & Phone Number

Offering clients support in account services, SEO/SEM, digital and social marketing as well as experiential campaign concept and execution. I also provide brand partnership development and staffing solutions.

Commercial real estate lead for all marketing, communication, digital and strategic marketplace placement. Lead and manage all creative and technical aspects of website development for an international real estate asset management company.

o Act as agency’s lead contact for key accounts, streamlining internal and external client communication throughout the campaign/project management process o Guide and counsel leading brands within the Company portfolio. Develop and deliver creative ideas that meet client objectives using a wide arsenal of experiential tactics including live events, social.

o Develop, maintain and manage eight national brand showrooms in highly visible, major metro marketso Identify, hire and train all leadership and localized teams on brand messaging, standards and product knowledge (+/- 100 direct reports)o Generate and analyze reporting and identify ways to leverage local and national partnerships to increase traffic flow.

Laguna Beach, California

o Reported to and worked in conjunction with CEO to enhance the brands recognition and drive retail, e-commerce and wholesale saleso Create and execute brand and marketing strategies (localized and national), programs and tactics that build brand awareness and equity and maximize market opportunities that drive direct to consumer saleso Develop and manage.

Newport Beach, CA

o Worked directly with the FCA Marketing Managers and Brand Managers along side dealers throughout the California region to facilitate experiential events and campaigns to increase brand awareness, sales and brand placemento Developed, pitched and had approved an annual budget of more than $1.5M for marketing strategy, execution and sponsorships in.

Santa Monica, California

*Liaison between headquarters and the field event teams while working alongside the National Event Logistics Manager*Provide strategic and operational support to both the Regional Event Logistics teams and the National Marketing event teams*Responsible for creating and divulging best practices, managing event labor and service providers, managing event.

Greater Chicago Area

*Lead and executed successful marketing campaigns, managed brand ambassador teams, drove metrics and reported to clients during events, and built client relationships*Developed experiential campaigns for clients in the action sports and fashion industries, such as: Liquid Force Wakeboard Company, Nordstrom, Topshop and The Tie Bar*Assisted clients with.

Greater Chicago Area

*Assisted in the planning and executing of events nationwide with Fortune 500 companies as well as local clients*Worked within a team to create and execute brand driven campaigns for clients in the action sports, fashion, automotive and other industries*Managed a team to ensure deadlines were met and campaign requirements exceeded those of the.

Amsterdam Area, Netherlands, Chicago, IL

*Helped launch an international company in a major metro market*Completed an intensive manager training at The Human Academy in Amsterdam, NL*Planned and executed all corporate events*Lead the store in sales and held a top 10 sales position within the company internationally*Monitored and maintained the highest customer service levels possible on a weekly.

Chicago, IL

*Served as the on-site lead contact for clients including major automobile manufacturers *Supervised all event setup and takedown, staff and successful event execution*Ensured positive client interaction and satisfaction*Submitted post-event reports and documentation including photos, a written synopsis and an overall evaluation

Skokie, IL

*Completed six week, classroom and field intensive training *Manage numerous personal accounts with 10-30 carriers located nation wide*Sell freight managed within Command*Interact via phone and e-mail with personal contacts within carriers*Request information such as insurance, auto lists, safety letters to guarantee the safest drivers and carriers haul.

Kansas City, Missouri Area

*Served as the on-site lead contact for clients including a major automobile manufacturer and a national cellular service provider*Supervised all event setup and takedown, staff and successful event execution*Ensured positive client interaction and satisfaction*Submitted post-event reports and documentation including photos, a written synopsis and an.