Betsy Landon Email & Phone Number

Morrisville, Nc, Us

Responsible for developing marketing attribution, ROI and campaign performance analysis worldwide using Salesforce and Bizible/Adobe Marketo Measure attribution data to visualize marketing performance in Salesforce and Tableau.• Work closely with internal teams and key stakeholders to gather requirements and deliver actionable marketing dashboards in Salesforce and Tableau• Play a key role in interfacing with marketing operations, sales operations and channel operations• Work with stakeholders to ensure closed loop tracking and marketing campaign performance reporting.• Define data rules to ensure closed loop reporting• Streamline marketing process workflows• Leverage Salesforce.com, Marketo and other data sources for marketing performance report generation• Tableau Server Marketing Site Administrator• Optimize dashboard performance and dashboard usability• Manage CVENT integration with Marketo and data flow into Salesforce• Streamline process flows i.e. lead capture• Prepare quarterly reports to support QBRs with data such as marketing spend by region, type, results, influence on revenue and forecasted business• Quarterly budget/allocation reporting• Ensure lead collection from all programs and monitor lead disposition• Customer data quality and data management key Marketing team leader

Allston, Ma, Us

Create and manage programs that drive the following goals and objectives:o Grow awareness of the Overdrive brand and serviceso Drive quality leads into the new business sales funnelo Escalate the status of leads being driven into the new business funnelo Grow current client relationshipso Participate in sales activities including, but not limited to: research, presentation prep and RFP responsesManage the production and launch marketing campaigns and programs including, but not limited to:o Content development including case studies, research reports, white papers, infographics and presentations in collaboration with Overdrive staff and other resourceso Marketo Administrator creating nurture/email marketing campaignso Salesforce.com planning and roadmap development, database contact management, system integration and sales funnel reportingo Webinar production, promotion and post productiono Digital marketing including: SEO, SEM, social media, PR, events and moreo Generate monthly marketing and sales ROI reporto Project managementSalesforce.com, Eloqua, Marketo and WordPress Administration

Acton, Massachusetts, Us

• Marketo Administrator on the I.T. Sales Operations Team owning the ongoing maintenance of all Marketo campaigns• Manage Protected Healthcare Information (PHI) to ensure compliance with HIPAA and FDA regulations• Work closely with marketing team to build new campaigns.• Guide marketing on how to configure one-off and drip/nurture campaigns for maximum conversion and ROI measurement.• Salesforce.com administration as it relates to Marketo campaigns and lead/contact data.• Build marketing campaign ROI reports (correlating Marketo, Salesforce and Google Analytics data), highlight trends and recommend campaign performance improvement based on analysis.• Manage integration between Marketo and Salesforce.com custom object using MUV.• Develop UAT scripts and conduct formal UAT testing.• Own relationship with Marketo account manager and keep current with Marketo upgrades and product offerings.• Primary IT contact for technical Marketo questions.• Develop and maintain application documentation as needed.• Communicate effectively with business users on the status of enhancements, projects and open production support tickets.

Chelmsford, Ma, Us

WEB MARKETING• Collaborate with management, business units and the IT department to manage global web site strategy and objectives.• Oversee the architecture and site structure to ensure scalability and stability. • Ensure consistency of all web initiatives across the company's website. • Develop strategy and drive implementation for the following areas: Product Documentation (Specifications, Datasheets, Manuals), Channel Partner Information/Portal, e-commerce, International localization, Leverage of social media. • Project Leader for all externally facing web projects across departments.• Responsible for ecommerce initiatives and lead generation.• Develop and execute SEO strategy. Manage new media initiatives to increase and enhance web presence. • Create, develop and manage web content using Sitecore CMS. • Approve release of all web content and maintain a consistent look and feel for Brooks Web presence.• Manage website translation (110K words) into Chinese (CN & TW), Korean and Japanese using Smartling Translation Management System. Train users.• Effectively collaborate with all departments in Brooks and any vendors. • Ensure effective integration with other Brooks associated web presence areas such as investor relations, recruiting etc. • WordPress Administrator for internal blogs.• Keep current with emerging web technologies and assess appropriateness for the Company's web presence. • Track and report on all site metrics using advanced web analytics and dashboard expertise.MARKETING & SALES OPERATIONS• Salesforce Administrator including training and supporting all Salesforce.com users including: lead management & opportunity management. Pipeline & forecast management reporting. Marketing campaign influence on opportunities (Marketing ROI).• Pardot Marketing Operations Administrator.• Data quality management of Salesforce and Pardot data.• Email list management & segmentation• Execute all email marketing campaigns.• Landing pages & forms.

Burlington, Massachusetts, Us

* Design, implement, manage, measure, and report on the performance of online marketing programs (Content Promotion, PPC, SEO, Social Media)* Work with Industry, Product and Field Marketing to execute highly effective direct response programs to significantly increase inbound lead flow and pipeline generation. Develop landing pages, advertising copy, and other marketing collateral necessary to support the campaigns.* Manage the ad strategy and ad text of multiple existing paid search campaigns.* PPC Ad Text development to increase CTR and Quality Scores * Advanced Adobe Site Catalyst, Discover and Google Analytics reporting and website traffic analysis* Use Salesforce.com and Eloqua for marketing lead quality analysis and campaign ROI reporting.* Custom landing page development and optimization* Multi-Variant landing page testing* Conversion tracking and PPC/keyword optimization to increase ROI* Highly detailed reporting outlining campaign performance statistics * Development of organic search optimization strategies* Keyword development and testing to identify new converting keywordhttp://www.progress.com and http://www.datadirect.com

Westford, Ma, Us

Responsible for planning, executing, and measuring ROI of all lead generation marketing programs, email marketing, search engine optimization, and search engine advertising.Implement and development web traffic analytics reporting using Omniture SiteCatalyst and Google Analytics.Responsible for web site usability and user testing.Marketing lead management, scoring and campaign ROI analysis. Developed a FilemakerPro relational database to manage marketing leads and then import them into Saleslogix for sales distribution. Customer segmentation reporting using disparate data sources including: leads; marketing campaigns; customer and prospect accounts and contacts and products purchased; and target companies (Fortune, Forbes, Global accounts).http://www.netscout.com

Nottingham, Notts, Gb

Online marketing strategy development and campaign management, search engine optimization, graphic and web site design, online media buyer, marketing campaign performance analysis and ROI measurement and Web site traffic analysis. Develop relationships with print services partners that fulfill print orders on behalf of SerifPrintStore, an online printing division of Serif.http://www.serif.com - http://www.serifprintstore.com - www.thegadgetstore.co.uk

Internet marketing consultant providing services for strategy development, search engine optimization, graphic and web site design, email and webcast campaign management, web lead to SFA integration, online media buying, marketing campaign performance analysis and ROI measurement and Web site traffic analysis. Managed clients in the following industries: information security, telecommunications network and fault management, web conferencing software, application management, electronic product device design, CustomerCentric™ sales training consultant, outsourced financial services, promotional items, luxury bed and breakfast, and vacation travel. http://www.internetperformancemarketing.com

Les Clayes Sous Bois, Fr

Promoted software for information security, application management, network management, fault management and enterprise systems management for heterogeneous enterprise and telecommunications network environments. Managed successful lead generation campaigns through traditional and Web marketing in the U.S. and Europe. Implemented programs and educated the worldwide team on successful Internet marketing best practices which increased web site qualified lead generation from 5 to 1200+ leads per month within six months of team project implementation. More than 60% of the direct sales pipeline was generated through Internet marketing programs.http://www.evidian.com

Website developer and search engine optimization (www.s-v.com). Develop and produce ‘Show & Sell’ CD-ROM multimedia demos. Software technical documentation writer. Software technical support specialist. Extensive knowledge of the physical inventory asset management process. Manage tradeshow events and demo products.http://www.lockwoodtechnology.com

Princeton, New Jersey, Us

Hand-held device middleware connectivity consumer software pre-sales and technical phone support.

Performance

Some College, Marketing

Education record