Betsy Reid Email & Phone Number

Washington, District Of Columbia, Us

As the organization’s first CSO, my focus was driving PEAK’s strategy forward to ensure that our work was mission-aligned, responsive to the needs of our member community, and designed to maximize impact on the field of philanthropy.Highlights:—Accelerated the organization’s adoption of an OKR strategy framework (Objectives and Key Results)—Authored the 2023 impact report—Continued to direct communications program and team in interim capacity —Coedited my seventh edition of PEAK’s Journal: The Superpowers of Grants Professionals

Washington, District Of Columbia, Us

As strategic communications lead, I directed movement-building initiatives, expanded organizational reach and influence, and empowered an 8,000-member network as change agents in advancing equitable grantmaking practices. Highlights:—Authored annual impact reports—Coedited two editions of an annual magazine around themes of emergent learning and our Learn, Share, Evolve Principle—Directed campaigns for two years of highly-rated annual conferences with record-breaking attendance —Led organization-wide learning and implementation to advance disability inclusion and accessibility practices

Washington, District Of Columbia, Us

Charged with setting up the organization's first strategic communications practice, I built a comprehensive program that positioned PEAK’s unique value to the sector, sparked peer learning, and amplified the thought leadership of this community of change agents.Highlights:—Developed campaigns that drove record year-over-year membership growth and engagement. —Provided editorial and creative leadership for a reenvisioned member magazine, showcasing thought leadership from PEAK's community and team.—Advanced roadmap to continually optimize multi-platform user experience and accessibility.—Fielded 25th anniversary campaign featuring content-rich microsite, multimedia series, and community story-gathering program

Atlanta, Georgia, Us

I built and led an integrated brand, communications, marketing, and publishing program to support this 1,000-member community of nonprofits through a diverse professional services portfolio — including Membership, Nonprofit University, the Nonprofit Consulting Group, GAgives campaign, and Work for Good, a national nonprofit job board.Highlights: —Launched and edited 20+ issues of a quarterly member magazine, Georgia Nonprofit NOW. —Directed Work for Good rebrand, positioning the job board for growth into a leading national career and hiring hub for the cause community. —Developed missionmoney.org, an in-depth resource to promote financial wellness among nonprofit professionals.

Global, Us

I organized Georgia's annual nonprofit giving campaign hosted by the Georgia Center for Nonprofits and led the move to unify with GivingTuesday. Across its first seven years, GAgives campaigns raised $28 million for 3,000+ nonprofits statewide with dramatic year-over-year growth.Highlights:—Developed branding, microsite, and annual campaigns—Led nonprofit awareness, activation, and support initiatives—Contributed to expanding and stewarding media, corporate, and sector partnerships

Atlanta, Georgia, Us

I established the education department for the world's largest photographic association to meet the professional development needs of 26,000 small business owners. The yearlong process involved conducting a market analysis and needs assessment and creating the strategic and implementation plan—including program design; department structure, processes, and staffing; online platform; and the launch marketing campaign. Highlights: —Published first PPA Business Handbook and suite of benchmarking tools.—Launched online learning subscription that gained 500+ subscribers in its first six months.—Reinvigorated sponsored peer-led education program to deliver 200+ local training events.—Planned debut of PPA Education Tour.

I co-founded and led the only trade association championing the rights and interests of professional photographers involved in the business of image licensing. Supporting a 600-member network, I advocated for equitable industry contracts and business practices, championed protections for intellectual property rights, and partnered in fieldwide education initiatives.Highlights:—Served as lead industry ombudsman with corporate stock libraries advocating for fair contracts, stringent copyright protections, and supportive contributor relations.—Elevated critical issues by conducting investigative research, authoring white papers, and garnering media coverage, and speaking at industry events.—Presented multi-city education series in partnership with fellow artists associations, attended by more than 800 industry pros.—Secured U.S. Library of Congress partnership, plus Microsoft and Adobe sponsorships, to field a research and education project that raised industry awareness of copyright protection methods and digital imaging standards.Note: SAA was acquired by Professional Photographers of America in 2010.

Our studio produced 200+ commercial productions for advertising agencies, designers, publishers, and stock photography libraries. I led marketing and operations; served as executive producer; and managed casting, styling, and art direction.

Postgraduate Studies, Information Design

B.A. Summa Cum Laude, Phi Beta Kappa, English And Archaeology