Deb Roberts Email & Phone Number

Greater Denver Area

"The two most important days of your life are the day you were born, and the day you find out why." (Mark Twain) That day was the birth of my son, thanks to a donated embryo. Embryo donation is a little known, but fast growing fertility alternative for families struggling to have children. While there are over 1.3MM frozen embryos, historical options were so opaque and restrictive that very few took advantage, and most families with embryos aren't even aware of the option. Our national embryo donation concierge makes donor embryos accessible to everyone who wants children to love.

Consumer Insights - Marketing Strategy - Business Planning - Execution

Consultant and contract marketing director in strategy, consumer insights, and analysis with expertise to solve the most complex marketing issues. Contract new products launch directorHighlights:• Orchestrated the turn around of unprofitable businesses from ($25MM)• Launched products with 2 - 3x average profitability of the category• Developed positioning, business model, and strategy for start ups now at national retail chains• Conducted international consumer ethnographies for global consumer goods manufacturers

Greater Denver Area

GutCheck lead for the GutCheck/Kantar Millward Brown partnership to introduce Pre-LinkNow, an agile online qualitative solution to help marketers understand the why behind ad creative performance.

Greater Denver Area

Leading strategic analysis to support the company vision to be the leader in Agile Market Research: Revolutionary research methodologies leveraging big data in combination with online survey and qualitative research, company product and pricing model, rand company-wide professional education.

Greater Denver Area

Strategic partner for consumer-driven organizations to enable agile insights via online qualitative and quantitative research communities in 24 countries. Real insight in real time.

Denver, Co

Led dairy category innovation, defining the framework and championing opportunities for expansion. As the first Innovation Lead in company history, I built concept platforms, achieved executive alignment on business cases, initiated customer partnerships, and forged the path for insights, product development, and commercialization.

Broomfield, Co

Led Silk expansive innovation team and platforms, from long range pipeline strategy to product development and commercialization. I coached marketers and product developers through focused marketing and products that exceed consumer expectations. Three concepts launched from the platform, including Pure Almond, Fruit & Protein, and Iced Latte.

Atlanta, Ga

In Coca-Cola/Danone and Coca-Cola/Nestle joint ventures, I managed progressively larger and more complex beverage portfolio teams to ongoing business growth and new product launches. Leading the launch of a new to the world green tea, the product realized some of the highest metrics of non-carbonated launches. Post-launch analyses to optimize consumer and customer strategy became benchmark template for new product launches. I led a team of eight marketers and marketing execution staff plus five agencies.

Managed Evian Natural Spring Water in marketing agreement with the Coca-Cola Company

Chicago, Il

Supported the $125MM Life Cereal business on a two person team through business planning, target expansion & positioning, and all marketing elements: pricing, advertising, media, promotions, new product development.

Chicago, Il

As analyst for progressively larger businesses including Life and Cap’n Crunch Cereals, I built volume and financial forecasts for up to $300MM brands, assessed marketing opportunities, analyzed market performance, and reported business results. I built statistical forecasting models and recommended tactical plans to optimize marketing and sales effectiveness.

Chicago, Il

Consulted hospital leadership to reduce operating costs through materials management process improvements, and led cross-functional client teams through implementation. The research methodology I developed promoted as best practice for Arthur Andersen’s Healthcare group.

Master Of Business Administration (Mba), Marketing & Organization Behavior

Bs/Ba, Accounting/Communications