Bev Bailey Email and Phone Number

My most recent freelance assignment was working with the Wood Panel Industries Federation, assisting in a campaign against the UK Government rewarding the burning of woody biomass to produce so-called 'renewable' electricity. In addition, I have been doing consultancy work with a youth charity, and with a London PR company whose clients include an International firm of intellectual property lawyers, and a major UK research organisation.I am also on the executive board of Earthrace Conservation, and work with a local branch of Riding for the Disabled in South West England.

In February 2010, Pete Bethune, New Zealand skipper of powerboat, 'Ady Gil' (formerly Earthrace), was held captive on board a Japanese whaler, after boarding the vessel to affect an arrest warrant on the captain for ramming his vessel during anti-whaling operations in the Southern Oceans. The sinking of the Ady Gil and Pete’s own subsequent arrest and imprisonment by the Japanese received world-wide media attention.On Pete's return to New Zealand, he set up a new marine conservation charity, Earthrace Conservation for which I continue to work on a pro bono basis as Director of Communications.

In March 2007, the Racecourse Association wrote to all racecourse bookmakers saying that as from 2012, bookies' pitch positions (the locations on racecourses where bets can be placed), bought by the bookies 'in perpetuity of the racecourse' on which they were located, would no longer be owned by the bookmakers. The ‘pitch battle’ had reached stalemate, and at stake were the livelihoods of hundreds of small family businesses.My role was to highlight the dispute through media and stakeholder communications, working with the Federation of Racecourse Bookmakers, who were spearheading the campaign, and their public affairs company. A major part of this short term contract was communicating the news of a landmark agreement between Towcester Racecourse and the FRB.. The news conference was held in the Tattersall Room at the Berkeley Hotel in London, and attended by the Minister for Sport. The overall campaign gained coverage in mainstream media such as the Daily Mail, BBC Radio News, The Today Programme and the Economist, as well as the racing press.Increased awareness achieved through the PR succeeded in putting pressure on the RCA to work with the FRB to come to an agreement on tenure, allowing the FRB to resume negotiations with the remaining individual racecourses towards a satisfactory outcome for all parties.

On 27 June 2008, Earthrace successfully broke the round the world speed record for a powerboat by almost two weeks in a time of 60 days 23 hours 49 mins.Earthrace was a 78ft wave piercing trimaran powerboat, crewed by a team of international volunteers. Built in NZ in 2005, Earthrace was designed by Craig Loomes for New Zealand skipper, Pete Bethune (an ex oil worker) with a goal of breaking the round the world speed record to draw attention to the field of renewable fuels and sustainable living.As Head of Media, my role was coordinating international media, sponsor relationships and communications with supporter networks, as well as website management for the project, including coordination of external international PR and other agencies. This was a pro bono role which also included liaison and co-production of media relations strategies surrounding Earthrace with over 40 affiliated sponsors.In January 2010, Earthrace (by then re-named 'Ady Gil' and working as part of the Sea Shepherd Conservation Society's anti-whaling campaign in the Southern Atlantic Whale Sanctuary, was rammed and sunk by a Japanese whaling ship, the Shonan Maru 2.

Working with a team of two new press officers, my role was to coordinate and direct all communications and marketing for the Trust, reporting directly to the Director of Corporate Governance and the Chief Executive. The role included NHS and Moorfields Private activity as well as liaising with fund-raising teams and Moorfields charities, overseeing and implementing regular updates and additions to Moorfields internet sites and intranet, crisis management, strategic counsel with internal groups including editorial group, management executive, membership committee, as well as patient safety and infection control leads.

NHS Careers is a website and information phone line offering advice and support to encourage people to consider a in the NHS in England. It was set up in 1999 to address a shortage of nurses. Today, it promotes over 300 careers in the NHS to people of all ages and backgrounds.Working firstly alongside the marketing and communications team within the Department of Health, and later, reporting directly to the Marketing Director and her team at NHS Employers, I was responsible for devising and implementing the annual communications strategy for NHS Careers, including stakeholder engagement with employment and careers networks and NHS organisations across England, media relations and crisis communications as well as researching case histories, stories and writing copy for the organisation's websites.From 2000-2005, I worked with the Department of Health to create the launch platform for the annual NHS Careers national advertising campaign. This necessitated close liaison with Government Ministers and other agencies.In 2005, responsibility for NHS Careers was handed over to NHS Employers, who requested that I continue to work with them as a consultant. In 2007, I worked with the team to provide content and to implement a launch strategy for a new NHS Careers website, www.stepintothenhs.nhs.uk, aimed directly at 14-19 year olds.

My responsibility was to liaise with the UK Marketing team to promote a once-in-a-lifetime driving experience at which key trade customers, the media and the general public could experience a track lap in a single-seater F1 car.This project, a key focus of which was to ensure that the Michelin brand values were carried through all activities, included trade, specialist and consumer PR programmes, as well as high profile competition elements and event management and hospitality.Key achievements• High profile consumer coverage including The Times, Daily Express, Top Gear Magazine, Boys Toys, Maxim, and Loaded, resulting in a total circulation of 4 million• Conception and implementation of ‘Spirit of the Race’, a consumer and trade competition with the BMW.Williams F1 team that attracted over 20,000 entries• Implementing a joint marketing campaign between Michelin Tyres and Scalextric, launched through the City of London, to promote Michelin High Performance tyres• Squeezing Andrew Frankel (motoring correspondent, The Times) into a F1 car seat!

The Florsheim Shoe Company (PR for London launch); MediSense (copywriting for new employee website/editing and writing for customer magazine ‘4/24’); Princes Water Ski Club and the World Wakeboard Cup – UK tour (PR campaigns); Team Dutton, Dakar Rally 1994 (PR campaign and sponsorship); Search 88 ‘One Day for Life 1987 (PR director); Launch of Program, new flea treatment for cats and dogs, and Flea Awareness Week for Novartis Animal Health; Launch of first nicotine skin patch and Nicotinell Smokefree Retreats on Lundy Island for Novartis Consumer Health.