Founded as an original movie label of Warner Bros. Discovery, Particular Crowd was spun out as an independent company to help it leverage its unique position and take advantage of opportunities across the global market, whilst maintaining a close relationship with Warner Bros. Discovery via a first look and volume production deal.

Created and instructs the course “A World of International Filmmaking” as part of UCLA’s extension school, which has been taken by students for 8 years.

• Lead strategy/day-to-day operations of international content division.• Manage the sourcing, execution and tracking of content for multi-platform distribution.• Work across HBO Max, Warner Bros. and TNT brands.• Develop platform/territory-specific strategies with programming/distribution leads. • Lead complex negotiations for a high-volume of single and multi-project slate deals.• Create workflows to analyze performance data and leverage insights to adapt content strategies.• Collaborate with teams at WarnerMedia platforms to maximize content utilization.• Manage a multi-disciplinary team, ensuring key objectives and internal initiatives are being met.• Represent the division with executive leadership and stakeholders at WarnerMedia.• Ensure content is delivered in accordance with WarnerMedia’s quality standards/best practices.• Support EVP/Chief Content Officer in creative and business strategy decisions and projections.

Production and Development lead for one of Europe’s leading media groups that has been involved in over 350 movie/TV projects.

Production and Development lead at what was one of the UK’s leading independent production companies. The company was incorporated into Umedia in 2013.