Beverley Fletcher

Beverley Fletcher Email and Phone Number

Global Customer Insight Director @ Brambles
Wooburn Green, GB
Beverley Fletcher's Location
Bourne End, England, United Kingdom, United Kingdom
Beverley Fletcher's Contact Details

Beverley Fletcher work email

Beverley Fletcher personal email

n/a

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About Beverley Fletcher

Senior insight professional with extensive B2C and B2B qualitative and quantitative experience across Retail and FMCG, Film, Media, SaaS and technology and Telecoms.Passionate about using research and insight, to look behind the data, engage stakeholders, bring the facts to life and tell the story to drive growth and opportunity

Beverley Fletcher's Current Company Details
Brambles

Brambles

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Global Customer Insight Director
Wooburn Green, GB
Website:
brambles.com
Employees:
1727
Beverley Fletcher Work Experience Details
  • Brambles
    Global Customer Insight Director
    Brambles
    Wooburn Green, Gb
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  • Brambles
    Global Customer Research Director
    Brambles Mar 2022 - Present
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  • John Lewis Partnership
    Insight Lead - Waitrose
    John Lewis Partnership Nov 2019 - Mar 2022
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  • Waitrose
    Brand And Marketing Insight Lead
    Waitrose Oct 2017 - Nov 2019
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  • Mintec Ltd
    Head Of Insight And Consulting
    Mintec Ltd 2013 - Aug 2017
    Mintec has a long and successful history of working in partnership with sales, purchasing and supply chain professionals, primarily in the retail, manufacturing and food service sectors, delivering unique understanding and valuable insight into a vast range of worldwide commodity and raw materials markets.Using innovative technology and a highly experienced and knowledgeable team of specialists, Mintec has the proven ability to provide independent insight and trusted, authoritative data, and to translate this into expert analysis. This expertise helps the world’s most prestigious brands to make the intelligent, informed decisions needed to reduce costs, manage risks and realise commercial opportunities in order to reach their business objectives.
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  • First Movies International
    Senior Vp
    First Movies International 2012 - 2013
    London, United Kingdom
    Penn Schoen Berland - Entertainment and Media Division; incorporating First Movies International. Research and consulting experts in the entertainment and media space, specifically acting as advisers to the film and TV industry, online gaming brands, publishing and digital content providers. - Hands on strategic consultancy within film, media and entertainment- Global positioning and brand equity evaluation- Directed audience insight screenings for post production, WOM, shopper, sales etc- Qualitative studies, including creative workshops, online and diaries-Testing concepts and creative work along with normative benchmarking
  • Future Plc
    Head Of Research
    Future Plc 2010 - 2012
    International publishing and media group, creating over 200 print publications, websites and events across consumer technology, games, music, photography, leisure and entertainment • Developed new central research and insight team & strategy aligned with Future’s commercial needs• Provided in-depth analysis of data from multiple sources (ABC, BARB, retail EPOS channels etc), developed strategic insight and made actionable recommendations across the business• Hands on direction of key studies including iPad publishing, digital/traditional ad effectiveness, word of mouth advocacy (including social media), retail positioning and child perceptions of media• Developed cross portfolio panels, communities and social media strategy to strengthen brand engagement and drive loyalty of consumers • Represented Future Publishing on industry committees (PPA, AOP, NRS etc) at the highest level• Conducted studies examining consumer brand awareness, loyalty, satisfaction and views on traditional published and new media strategies for the financial sector amongst adults and youth sectors
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  • Banana Frog
    Director
    Banana Frog 2007 - 2011
    • Provided actionable, commercial recommendations on customer proposition, concept, design, market entry and media spend• Conducted in-depth co-creation workshops to test business proposition and NPD• Led qualitative FMCG research with consumers and retailers to provide in-depth understanding of, customer purchase chain, retail trends, market conditions, impact of technology, WOM, content design • Designed and retailed creative products, presented and demonstrated on UK shopping channel and at trade and consumer events internationally• Conducted studies examining consumer brand awareness, loyalty, satisfaction and views on traditional published and new media strategies for the financial sector amongst adults and youth sectors
  • Bt
    Senior Research And Insight Manager
    Bt 2003 - 2007
    • Directed cross-functional stakeholder team on digital NPD and publishing strategy examining brand, consumer loyalty, pricing, overall product consumer spectrum from youth to old age• Designed and directed research strategy on print/digital media and seeded ads• Established key metrics for KPI’s, developed B2B and B2C insight programs and presented findings to major clients and stakeholders• Matrix managed research and insight, and competitive intelligence teams, developed relationships and negotiated with agencies, influenced internal teams to drive through strategic change
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  • Crown Greetings
    Global Research And Insight Manager
    Crown Greetings 2001 - 2003
    Digital and mobile entertainment content business wholly owned by Hallmark Cards, delivering content and applications across Internet and Mobile platforms; partners included Vodaphone, O2, T-mobile, NTTDoCoMo, KPN, E-Plus and Sony Ericsson.• Directed NPD concept study internationally and provided detailed website benchmarking• Led in-depth hardware/software usability trials, focus groups and workshops on software functionality • Conducted business usability trials, youth panels and student brand manager program • Acted as consultant on digital design for youth market and directed international market entry strategy• Developed key relationships with international telecoms and publishing partners• Conducted studies examining consumer brand awareness, loyalty, satisfaction and views on traditional published and new media strategies for the financial sector amongst adults and youth sectors• Led focus groups and in-depth interviews with consumer groups and business leaders
  • Bsria
    Senior International Market Analyst
    Bsria 1998 - 2001
    Consultancy, test, instruments and research organisation providing services in construction, building services and facilities management• Managed key client accounts, consulting on NPD, market trends, future strategy and brand positioning• Developed quarterly collection of confidential UK sales data and coordinated HEVAC meetings resulting in accurate reporting of market statistics and promotion of cross-industry co-operation • Generated in-depth country reports from proposal, analysis, to completion, single or multi-client basis• Conducted focus groups, and in-depth interviews on market data, brand measurement, customer satisfaction and ad effectiveness
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Beverley Fletcher Skills

Customer Insight Strategy Market Research Quantitative Research Marketing Research Marketing Strategy Competitive Analysis Management Digital Strategy Focus Groups Segmentation Market Analysis Advertising Research Online Research Consumer Behaviour Qualitative Research Questionnaire Design Analytics Consumer Insight Direct Marketing Competitive Intelligence Digital Media Web Analytics Interpersonal Skills Team Leadership Team Building Brand Development Media Planning Media Research Digital Marketing Marketing Communications Business Development Fast Moving Consumer Goods Business Planning Consulting Management Consulting Strategic Insights Coaching Workshop Moderation Research Brand Awareness Social Media Online Advertising Business Strategy Business To Business Account Management Interviewing Retail New Product Ideas Training

Beverley Fletcher Education Details

Frequently Asked Questions about Beverley Fletcher

What company does Beverley Fletcher work for?

Beverley Fletcher works for Brambles

What is Beverley Fletcher's role at the current company?

Beverley Fletcher's current role is Global Customer Insight Director.

What is Beverley Fletcher's email address?

Beverley Fletcher's email address is be****@****o.co.uk

What is Beverley Fletcher's direct phone number?

Beverley Fletcher's direct phone number is +4479843*****

What schools did Beverley Fletcher attend?

Beverley Fletcher attended York University, Canada, University Of Nottingham.

What skills is Beverley Fletcher known for?

Beverley Fletcher has skills like Customer Insight, Strategy, Market Research, Quantitative Research, Marketing Research, Marketing Strategy, Competitive Analysis, Management, Digital Strategy, Focus Groups, Segmentation, Market Analysis.

Who are Beverley Fletcher's colleagues?

Beverley Fletcher's colleagues are Alex Warner, Shen Hua, Janakan Gnanasampanthan, Gabriel Díaz Ireland, Annika Reichel, Chambers Carole, Paul Sykes.

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