Beverley Fletcher Email & Phone Number

Wooburn Green, Gb

Mintec has a long and successful history of working in partnership with sales, purchasing and supply chain professionals, primarily in the retail, manufacturing and food service sectors, delivering unique understanding and valuable insight into a vast range of worldwide commodity and raw materials markets.Using innovative technology and a highly experienced and knowledgeable team of specialists, Mintec has the proven ability to provide independent insight and trusted, authoritative data, and to translate this into expert analysis. This expertise helps the world’s most prestigious brands to make the intelligent, informed decisions needed to reduce costs, manage risks and realise commercial opportunities in order to reach their business objectives.

London, United Kingdom

Penn Schoen Berland - Entertainment and Media Division; incorporating First Movies International. Research and consulting experts in the entertainment and media space, specifically acting as advisers to the film and TV industry, online gaming brands, publishing and digital content providers. - Hands on strategic consultancy within film, media and entertainment- Global positioning and brand equity evaluation- Directed audience insight screenings for post production, WOM, shopper, sales etc- Qualitative studies, including creative workshops, online and diaries-Testing concepts and creative work along with normative benchmarking

International publishing and media group, creating over 200 print publications, websites and events across consumer technology, games, music, photography, leisure and entertainment • Developed new central research and insight team & strategy aligned with Future’s commercial needs• Provided in-depth analysis of data from multiple sources (ABC, BARB, retail EPOS channels etc), developed strategic insight and made actionable recommendations across the business• Hands on direction of key studies including iPad publishing, digital/traditional ad effectiveness, word of mouth advocacy (including social media), retail positioning and child perceptions of media• Developed cross portfolio panels, communities and social media strategy to strengthen brand engagement and drive loyalty of consumers • Represented Future Publishing on industry committees (PPA, AOP, NRS etc) at the highest level• Conducted studies examining consumer brand awareness, loyalty, satisfaction and views on traditional published and new media strategies for the financial sector amongst adults and youth sectors

• Provided actionable, commercial recommendations on customer proposition, concept, design, market entry and media spend• Conducted in-depth co-creation workshops to test business proposition and NPD• Led qualitative FMCG research with consumers and retailers to provide in-depth understanding of, customer purchase chain, retail trends, market conditions, impact of technology, WOM, content design • Designed and retailed creative products, presented and demonstrated on UK shopping channel and at trade and consumer events internationally• Conducted studies examining consumer brand awareness, loyalty, satisfaction and views on traditional published and new media strategies for the financial sector amongst adults and youth sectors

• Directed cross-functional stakeholder team on digital NPD and publishing strategy examining brand, consumer loyalty, pricing, overall product consumer spectrum from youth to old age• Designed and directed research strategy on print/digital media and seeded ads• Established key metrics for KPI’s, developed B2B and B2C insight programs and presented findings to major clients and stakeholders• Matrix managed research and insight, and competitive intelligence teams, developed relationships and negotiated with agencies, influenced internal teams to drive through strategic change

Digital and mobile entertainment content business wholly owned by Hallmark Cards, delivering content and applications across Internet and Mobile platforms; partners included Vodaphone, O2, T-mobile, NTTDoCoMo, KPN, E-Plus and Sony Ericsson.• Directed NPD concept study internationally and provided detailed website benchmarking• Led in-depth hardware/software usability trials, focus groups and workshops on software functionality • Conducted business usability trials, youth panels and student brand manager program • Acted as consultant on digital design for youth market and directed international market entry strategy• Developed key relationships with international telecoms and publishing partners• Conducted studies examining consumer brand awareness, loyalty, satisfaction and views on traditional published and new media strategies for the financial sector amongst adults and youth sectors• Led focus groups and in-depth interviews with consumer groups and business leaders

Consultancy, test, instruments and research organisation providing services in construction, building services and facilities management• Managed key client accounts, consulting on NPD, market trends, future strategy and brand positioning• Developed quarterly collection of confidential UK sales data and coordinated HEVAC meetings resulting in accurate reporting of market statistics and promotion of cross-industry co-operation • Generated in-depth country reports from proposal, analysis, to completion, single or multi-client basis• Conducted focus groups, and in-depth interviews on market data, brand measurement, customer satisfaction and ad effectiveness

Ma Political Science, International Relations And Affairs

Education record