Beverly C. Email & Phone Number

Los Angeles, Ca, Us

- Develop and implement comprehensive social media strategies across all owned platforms to grow brand relevancy and foster & improve engagement with followers.- Develop and maintain content calendar across all social channels

Brea, California, United States

- Creative directing photoshoots for store signage and all digital assets, producing creative static and video content across all social platforms. Elevating branding across all visual photo assets. - Increased Instagram followers by 16% in 1 year, increased Instagram and Facebook page visits by 35%- Sourcing and managing influencer relations for content creation and local audience reach for new store openings and product launches- Managing email campaigns for mailing list of 500,000+ subscribers, increasing open rate from 21% to 44%- Building paid digital ads on Meta and Google, reaching over 19M impressions across - Traveling to all new store openings, orchestrating PR, television coverage, influencer marketing and digital marketing to boost awareness in new markets and increase customer attendance to grand opening events - Launched social media channels for new restaurant concept Jiou Chu Dumplings, generating 4K followers in 3 months and over 2.8M views across influencer created content on Instagram and TikTok- Developing creative collaborations and relationships with relevant partners to host social media giveaways. Partnering with Subtle Asian Baking, Pocket Chocolates, Asian Boba Girl, Boba Me Up, Tanaka Farms and more- Continuously evaluating the changing trends and applying new strategies according to the changes, especially as it pertains to social media platform behavior and policy - Engaging with customers through various social platforms, providing customer service and brand familiarity

- Awarded HOTTEE Q3 2021 (1/5 Employees of the Quarter)- Marketing lead of all unlicensed programs and supporting both Brand Managers with licensed marketing collaborations and promotions - Maintain and manage the marketing calendar, project managing between 2-6 marketing campaigns every 2 weeks- Lead of the Feeding America partnership, developing digital and retail campaigns for special events, notably our 100 million meals donated milestone, and organizing volunteer events such as the annual HQ Holiday Event with the St. Francis Food Bank, donating over 200 personalized gifts for families in need- Programmed diversity initiatives including the digital marketing program for Asian American History Month 2021 featuring dedicated product with in-kind donations raising over $4,000 in funds for AAJC, compiling AAPI employee and influencer spotlights, and creating a dedicated diversity micro-site for the Fandom for All initiative

Los Angeles Metropolitan Area

- Supporting both brand managers by managing assets and deliverables between studio partners including Disney/Pixar/Marvel, Warner Brothers, Nickelodeon, Netflix, Funimation, and more- Managing the $200K annual signage budget, keeping bi-weekly deliveries of in-store marketing materials under budget and working with the Purchasing and AP Team, CFO and VP's in processing orders for all marketing collateral - Refined the store window signage ordering and distribution process, working with the vendor to reduce delivery errors to all 150 stores by 60%- Orchestrated the new marketing plan for new store grand openings, initiating new promotional processes and offers to amplify the announcements of new stores nation wide. Boosting the first grand opening's sales to 3.7x the forecast.- Maintain and manage the marketing calendar and work with internal and external stakeholders, project managing up to 5 different marketing campaigns every two weeks - Route marketing activations, requests, and contracts through proper approval channels: Finance, Legal, Ops, Creative, Production, etc- Develop and design marketing decks for brand presentations, campaign titles, and recap summary overviews

- Assisted and conceptualized marketing projects in digital and traditional campaigns from ideation to launch- Maintained accurate and up-to-date marketing calendars and project status reports- Communicated on a daily basis with sales managers to coordinate marketing materials for specified retailers- Created sales materials such as sell sheets, product information sheets, and presentations via PowerPoint- Performed in-depth analysis on competitive products and the marketplace as well as analyze current product performance from the brand- Coordinated different marketing programs from point of sale promotional programs to digital marketing programs involving social media or eCommerce- Coordinated of trade advertising, website content, brand updates, sales meetings and trade shows- Collaborated with the creative team and perform checks and approvals on all product, merchandising, and display artwork with attention to detail

Greater Los Angeles Area

- Ensured a consistent message and brand voice is carried out across all international communication platforms to secure a strong brand presence in a highly competitive marketplace- Tracked the progress of all projects and make sure key next steps are communicated and taken- Managed sample requests for sales and PR teams- Maintained accurate and up-to-date promotional calendars and project status reports- Communicated with regional managers to coordinate marketing materials- Created marketing materials such as sell sheets and presentations via PowerPoint- Coordinated and consolidated translation copy needs in a simple and organized system- Collaborated with the creative team and perform checks and approvals on all product, merchandising, and display artwork with attention to detail

Greater Los Angeles Area

Achievements include:- Promoted within three months of first job; interviewed, hired and trained replacement- Supporting the COO and CEO by managing schedules, special projects, meeting logistics and more- Initiated and designed a presentation to train managers on payroll protocol, reducing processing time by 75%- Designed the first article of company clothing for associates – overseeing product creation from start to finish- Project manager for Cornerstone OnDemand software implementation for digitizing company-wide hiring and on-boarding processes- Assisting COO in project management of company-wide IT and Operations software conversions and hardware transfers- Headed event planning for the 2017 Holiday Party for ~300 attendees and the 2017 Annual Budget Meeting 40 international company executives, working with budgets from $15,000 to $45,000- Earned Notary Public Commission (effective until November 2021)- Trained in Infor XA software to create vendor profiles and process invoices across the company- Organizing international travel plans for the COO, booking hotels and last minute plane tickets- Administrator of company credit card, putting in payments of >$70,000 - Assisting Human Resources by processing ADP time cards for 290 employees, speeding up payroll processing

Greater Los Angeles Area

As the new recruiter for Markwins International, I was responsible for coordinating interviews for every department in the company and assisting with the hiring process of all new employees. I assisted the VP of Human Resources with all tasks and constantly improved the organizational structure of the HR department.My duties and achievements included:- Coordinated with job candidates, career agencies, hiring managers, and department executives to schedule an average of 15 interviews a week- Facilitated processing of over 70 new hires in four months and oversaw new hire orientations, welcoming and on boarding all employees- Headed event planning for executive meetings and Employee Appreciation Day 2017; the latter by engaging four separate food vendors within a $5,000 budget to provide meals to ~500 employees- Improved the transitional hiring process for warehouse employees, accelerating the on-boarding process from ~3-5 days to 1 day - Trained hiring managers in new software to provide more specific interview feedback- Assisted the Vice President of Human Resources and Payroll Administrator on administrative tasks with a cheerful, positive attitude- Digitized and streamlined the out-of-state hires onboarding processes, editing and creating fill-form documents and other HR forms on Microsoft Word- Supervised the Receptionist and covered all breaks; taking over the duties of answering phone calls, posting and receiving domestic and international mail, arranging food deliveries and directing visitors

Culver City, Ca

- Worked with the Digital Media director to organize promotion schedules- Represented the label to record stores and other establishments doing street team promotions and grass roots marketing- Identified over 200 social media influencers to increase new artist exposure- Increased audience awareness with Facebook and Instagram social media promotions for upcoming Los Angeles concerts- Organized artist touring schedules and label information

Santa Barbara, California Area

- Improved search engine optimization for small businesses by upgrading their written and visual web content - Developed new brand verbal identity and marketing strategy for clients- Collaborated directly with the CEO to prepare materials and travel plans for attending conferences for new client acquisition- Edited documents from foreign providers for search engine optimization

Santa Barbara, California Area

- Successfully pitched a $2,000 budget creative decor proposal for a 300 person event- Collaborated with the team, partners, and vendors to facilitate meetings to plan, organize and execute music shows - Compiled online music market data to predict the success of potential artist bookings- Assisted CEO with urgent tasks in preparation for and during events including providing artist hospitality and transportation- Learned the backstage set-up for events by providing ticketing services, stage construction, and tear down

Santa Barbara, California Area

- Specialized in digital media marketing: publishing copy and designing graphics for company blogs and social media - Created and updated digital assets to maintain client social media, email newsletters, and websites- Scheduled social media ticket giveaways and created content for client social media, newsletters, and websites- Researched and reported on new media platforms, emerging technologies, and industry opinions relevant to clients