As Director of Marketing at LifeRaft, I thrive on driving impactful strategies that propel brand awareness, user engagement, and revenue growth. With a proven track record of crafting and executing innovative marketing campaigns, I specialize in leveraging data-driven insights to optimize performance across various channels. LifeRaft is a leading OSINT software company providing threat intelligence solutions, serving medium, large, and global enterprises and corporations.

- Sales and marketing optimization through understanding user behaviour and propensity to buy, along with segmentation strategy - Creating initiative plans (product and tactical operations) to better revenues, customer continuity, efficiencies and general gross profit health- Product launch responsibilities that ensure MVP levels of project initiatives and post phase elements are met efficiently, and attain the measures of success outlined by the organization in specified timeframes- Responsible for building a team of strong leaders in themselves, covering talent and core competency management across all marketing (creative, email marketing, ad sales, research and development and customer service) disciplines- Competitive landscape and market intelligence- Budgetary and gross profit accountability within the areas of control

ad-ition was a publishing media consultancy group that aided both traditional and new media publishers with go to market strategies and winning organizational structures, all to elevate success levels in the marketplace.Disciplines and accomplishments covered, but were not limited to: - Project manage new product releases on behalf of clients, including project scope, sales models, pricing and packaging, media kits and online segment creation - Worked with clients such as, Microsoft, Hearst, Lebhar Friedman, Google, eBay, Transcontinental Media, Classified Intelligence, eOne, Digicel - Authored a “Contact Centre Optimization” report for Classified Intelligence, which is in syndication and sold internationally - Public speaker on topics such as sales, leadership, mobile, social media (2007 to 2012):o WCAA Conferenceo Inland Publishing Conferences (Phoenix and Chicago)o FCPNY Conferenceo NAA Recruitment Conferenceo ICMA (India, Miami, Atlanta)o SNA-