The Spice Food and Wine Group is a wine event and education enterprise which highlights under-represented cuisines in wine. Through a series of events and informative webinars, we break down the mysticism of wine and educate others on the art of food and wine pairing, regardless of cuisine.The Spice Food and Wine Group is behind Canada’s first and only ethnic food and wine festival, Spring Into Spice.

- Sales and marketing optimization through understanding user behaviour and propensity to buy, along with segmentation strategy - Creating initiative plans (product and tactical operations) to better revenues, customer continuity, efficiencies and general gross profit health- Product launch responsibilities that ensure MVP levels of project initiatives and post phase elements are met efficiently, and attain the measures of success outlined by the organization in specified timeframes- Responsible for building a team of strong leaders in themselves, covering talent and core competency management across all marketing (creative, email marketing, ad sales, research and development and customer service) disciplines- Competitive landscape and market intelligence- Budgetary and gross profit accountability within the areas of control

ad-ition was a publishing media consultancy group that aided both traditional and new media publishers with go to market strategies and winning organizational structures, all to elevate success levels in the marketplace.Disciplines and accomplishments covered, but were not limited to: - Project manage new product releases on behalf of clients, including project scope, sales models, pricing and packaging, media kits and online segment creation - Worked with clients such as, Microsoft, Hearst, Lebhar Friedman, Google, eBay, Transcontinental Media, Classified Intelligence, eOne, Digicel - Authored a “Contact Centre Optimization” report for Classified Intelligence, which is in syndication and sold internationally - Public speaker on topics such as sales, leadership, mobile, social media (2007 to 2012):o WCAA Conferenceo Inland Publishing Conferences (Phoenix and Chicago)o FCPNY Conferenceo NAA Recruitment Conferenceo ICMA (India, Miami, Atlanta)o SNA

- Dream Local ambassador for facilitating 'agency model' relationships with our partners, enabling them to sell our products, services and fulfillment offering, to their incumbent and prospect advertisers. - Strategically set up partners to offer Digital Media Marketing solutions such as: social media (Facebook, Twitter, Google+, YouTube, Pinterest, Instagram), digital location based marketing, reputation management, SEO, SEM, mobile, video, email marketing, website builds, branding campaigns, etc..., through their Dream Local partnership - Manage partner setup to ensure fulfillment teams (content curators and writers), client services managers, and customer service teams are assigned to manage the day to day operations of the partnering clients sales efforts and advertisers

Responsibilities included, but were not limited to: - Create digital business opportunities through analyzing traditional print properties, apparent market gaps and consumer feedback - Create business requirements and accompanying strategies showing ROI statements - Work with technical teams to iteratively build online products - Create and manage product road maps consisting of site improvements, and new functionality that align with market and customer needs, while furthering revenue opportunities - Manage a group of inside sales professionals responsible for the selling of digital products to small and medium sized businesses