Beverly Moody Email and Phone Number

Write and manage publications, website content, blogsWrite patient and staff human interest stories

Secured media exposure and cultivated relationships – statewide and nationalCreated media events Identified and secured the organization’s first-ever media sponsor Served as a member of the President’s Leadership TeamServed as spokespersonPrepared official statements and talking pointsCreated and maintained a functional web Media CenterCreated media collateral and press kits Created and implemented media tracking systemEstablished partnerships with similar organizations Created strategy and maintained budgetSelect Media Highlights: Cover story in Crain’s Detroit Business, 2008 Two-part series on WDIV, 2008 Three-part series in the Detroit Free Press, 2008 Year-long chronicle in The Doings Newspapers, Illinois, 2008 Wisconsin State Journal, 2009 Chronicle of Philanthropy, Spring 2009, national publication American Kennel Club Family Dog, 2008, national publication Dog Fancy, April 2009, national publication

Created communication and marketing strategic plan and implementedDesigned communication and marketing materials and award programsLed marketing component of six-state initiative to promote surgical care improvementProvided advice, counsel, and support to Medicare project teams regarding partnerships and marketingCreated detailed project time lines, production schedules, agendas, minutes and led multi-disciplinary staff meetingsEditor of Quality Focus (hospital setting newsletter), Quality at Home (home health agency setting newsletter) and Quality Counts (nursing home setting newsletter)Responsible for planning and managing statewide conferences and collaboratives Maintained compliance with federal contractual regulationsImplemented social marketing componentsAuthored, co-authored and edited contract proposals, scientific reports, manuscripts, abstracts, storyboards, promotional materials and presentations

Developed written goals and objectives to create yearly plan of action that reflected the organization’s strategic directionDeveloped and monitored budgetConducted media advocacy trainingsChaired the Media and Marketing committee that served more than 100 associationsCoordinated media activities with governmental agencies and other associationsServed as spokespersonArranged and coordinated press conferencesFormulated and managed public awareness campaigns, supported national office directivesCultivated and enhanced personal media contactsDeveloped and placed newsworthy stories, op-eds, letters-to-the-editor, press releases and public service announcementsArranged and participated in Editorial Board meetings Provided support and expertise for media activities statewideWrote newsletter articles for outside organizationsCoordinated and developed fundraising and promotional materials