Sole senior project lead deploying third party AI software to mark exams. As well as completing programme specification for new MBA at the college that will integrate AI into thesis project for the degree. Responsible for contract management, market research, project delivery and engagement with lecturers to ensure uptake.

Responsible for the global roll-out of HSBC's digital advertising stack. I work closely with the relevant markets and Digital teams to understand paid media needs and assist in optimisation and extend the capabilities of the organisation. I am also responsible for educating markets and platform teams on best practices of Data enablement and its execution.

Managing a team of 8 managing the self serve programmatic business for Yahoo in UK, France and Germany over all of the key holding groups, re-targeters, independent trading desks and stand-alone advertisers. Ensuring the team successfully meets aggressive revenue goals by fostering a culture of excellence, hard work, cooperation and business acumen.Expertise in programmatic buying, RTB and ad serving, brand safety and the online ecosystem as well as a deep understanding of the entire cross device landscape, traditional display, mobile and video.Supporting the team and our self serve clients across the Brightroll Exchange - as well as our combined DSP offering on a self serve basis.Defining service tiers and resourcing for team across four platforms including measurable KPI’s, revenue based MBO’s and a reseller service strategy.Ensuring that team is equipped to communicate with and trouble shoot for clients on a daily basis on issues around ROI, performance, CTR and delivery with specific responsibility for supporting the transition to resellers in Spain, Italy and Emerging Markets as well as growing self service spend on our DSP. Personal performance ranking within the top 10% of all Yahoo employees for 2015 & 2016

Developed digital strategy. Resulted in: 65% increase in LinkedIn followers; 1400% increase in Facebook views; 53% lift in twitter followers, open rate of up to 70% on newsletters and a 24% increase in unique visitors to company site.Led a variety of initiatives within to increase familiarity with social media, including launching a LinkedIn Campaign, re-vamping internal portal, starting company-wide newsletters and training team in facebook and twitter.Implemented and reviewed all website and social media analytics and managed proprietary CMS. Initiated a specialist blog. Responsible for wire frames, design and project implementation.Created series of YouTube videos to explain complex technical solutions. Wrote scripts and managed production company and process. (6,100 views) See: http://www.youtube.com/watch?v=zBVL1Ac9xJUInitiated marketing collateral including creating brochures, editing case studies and extensive writing of newsletter and website copy.